Ginsa Launches 12‑Pack Ginseng Tonics at 20 Costco Stores Across L.A., Orange County, Hawaii
Ginsa, a sparkling Korean ginseng tonic, is now available at select Costco locations in Los Angeles, Orange County, and Hawaii.
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Spirits Brand ROLUS Launches Nationwide, Targets 72% of Americans Seeking Social Hydration
ROLUS Launches Nationwide, Introducing the “Social Hydration” Movement - relevant news for the beverage industry.
Vibes Beverages Debuts Nootropic‑Powered Tonic Lineup in Five States
Vibes Beverages is launching three functional tonics in May 2026, targeting a new category with ingredients like ketones, kava, and hops.
Vibes Beverages Assembles Affiliate and Influencer Team for DTC Scale
Vibes Beverages said it hired an ecommerce bench focused on affiliates, influencers, and wellness media partners to drive direct sales at launch—not relying on shelf placement alone.
Olia Launches Wefunder for First RTD Olive Leaf Tea, 14× Green‑Tea Antioxidants
Olia has launched a new iced tea with olive leaf extract, offering more antioxidants than green tea and aiming to be a functional beverage with wellness benefits.
Shirley Temple Protein Soda Debuts, 10g Protein, 3g Prebiotic Fiber, Zero Sugar
PRODA has launched the world’s first Shirley Temple protein soda, combining nostalgia with nutrition by offering 10g of protein and 3g of fiber in a zero-sugar, sparkling beverage.
Angel Yeast Unveils AngeoPro Protein at Vitafoods Europe 2026
Angel Yeast at Vitafoods Europe 2026, Pioneering Global Nutrition and Health Trends with AngeoPro™ Yeast Protein USA - English USA - Deutsch USA - Français USA - español - relevant news for the beverage industry.
BevNET New Beverages Roundup Spotlights Vibes DTC Functional Entry
BevNET’s weekly new-beverages gallery flagged Florida-based Vibes as a new functional ANA entrant launching DTC-first with separate Social, Energy, and Chill need-states.
GNC Introduces Melting Forest Mushroom Beverages in Stores & Online
Melting Forest Launches in The Drop, by GNC With Functional Energy & D-Stress - relevant news for the beverage industry.
Vibes Beverages Targets U.S. Kava Bars for On-Premise Summer Rollout
Ahead of its May 15 launch, Vibes Beverages said it would place its 0% ABV tonics in kava bars and run summer trial events—an on-premise push separate from its five-state retail map.
Vibes Beverages Ships Hot Tropic With 60 mg Kavalactones Per Can
Fort Myers brand Vibes Beverages built Hot Tropic around a 2,000 mg kava root extract emulsion and mango-habanero flavor, pitching a 0% ABV chill SKU for social wind-down without sedation.
Industry: Skinny Mixes Launch Hydration Stix & Protein Coffee on April 23
Jordan's Skinny Mixes has launched Refresher Stix and Protein Coffee Stix, new portable drink sticks that offer hydration and energy without compromising health goals.