NAD4Me Launches Zero‑Caffeine Energy Drink Powered by NAD+, Three Ready‑to‑Drink SKUs
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C4 Pink Lemonade Debuts Nationally; Hawaiian Punch & Cherry Cola Retailer Exclusives
C4 Energy is launching a new pink lemonade flavor for the 2026 summer season, along with two exclusive retailer launches.
First Global Energy Drink Ranking Highlights Regional Formulation Gaps
A beverage expert found that energy drinks vary greatly across continents, revealing they aren't the same product worldwide. NEWS_SUMMARY: Pat Eckert, a German beverage professional, conducted a global assessment of energy drinks from all six continents using a 36-criteria framework. He and his team collected samples, tested them in labs, and created the Six Continents Index. The study revealed regional differences in product philosophies, with Europe focusing on pasteurisation and Asia preferring real sugar. FAQS: [{
Energy Drinks: Electric Shores Launches GoBHB Energy Drink, Already In Market
The Wave Has Already Hit: How Vibes Beverages’ Electric Shores Is Ahead of the Industry - relevant news for the beverage industry.
El Jefe Global Partners Beverage World for Nationwide Canadian Rollout
El Jefe Global, LLC has partnered with Beverage World Inc. to launch El Jefe Energy and La Jefa Energy in Canada, marking a major international expansion.
Unwell Energy Debuts Limited‑Edition Red, White & Blueberry at Target May 10
Unwell Beverages Kicks Off the Summer with the Launch of “Red, White, and Blueberry” Energy - relevant news for the beverage industry.
Josie Beverages Launches Sparkling Adaptogen Energy Drinks Online & SF Retail
Josie Beverages has launched a new line of adaptogen energy drinks with no sugar, calories, or crash, available online and in select retailers.
Spirits Brand Monster Energy Secures Stagecoach 2026 Partnership in Indio
Monster Energy is back as the official energy drink partner of Stagecoach 2026, offering two unique brand experiences and a meet & greet with Redferrin.
Oath Sparkling Energy + Protein Launches April 19 in Target
Trove Nutrition has launched Oath Sparkling Energy + Protein, a new energy drink with 100mg of natural caffeine and 10g of complete protein, available in Target starting April 19, 2026.
Full Throttle Red Apple Launches 16oz Cans Nationwide
Full Throttle Introduces Red Apple, A Bold New Flavor Built on American Grit - relevant news for the beverage industry.
NOS Grand Prix Guava Flavor Launches in Spirits Category
NOS Energy Drink has launched a new flavor called Grand Prix Guava, combining guava and peach for a high-performance energy drink.
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GateDrop Energy Gummies, a new energy gummy brand inspired by motocross and action sports culture, is set to disrupt the energy drink category with its CPG 2.0 strategy.
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