Kraftwerk by Alvarium Beer Company - beer label

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Kraftwerk

Name: Kraftwerk
Brand: Alvarium Beer Company
Availability: OutOfStock
Rating: 3.4 (21 reviews)

Alvarium Beer Company

Rating

3.4 ★ (21 ratings)

State

Connecticut

Applicant

Alvarium Beer Company LLC 365 JOHN DOWNEY DR STE B New Britain CT 06051 ALVARIUM BEER COMPANY, LLC (Used on label)

Date Issued

2020-01-10

About this beer

Alvarium Beer Company’s Kraftwerk is a Connecticut-grown Hefeweizen, a traditional German wheat beer brewed with roughly 50% malted wheat. At 4.8% ABV, it presents a hazy, golden appearance. The label promises flavors of banana and vanilla alongside clove, with a distinctly creamy mouthfeel, stemming from the unfiltered wheat ale style. Crafted in small batches in New Britain, Connecticut, the beer’s ingredients emphasize local sourcing and a traditional brewing process. The can itself features striking, somewhat surreal artwork; a stylized, multi-colored hummingbird hovers near a towering pint glass, all set against a dark blue background, bordered by lengthy poetic text referencing the beer’s experience and the joy of a good pint.

The label emphasizes artistry through words, claiming the beer resonates with "emotional damage" and fosters a "bond" with the drinker. A hand-drawn aesthetic complements the poetic sentiment, with handwritten signatures from the founders, Brian Mike & Chris, and artist Francesco Pastrano. The beer requests the drinker to keep refrigerated and implores them not to drink while driving, with a bright red warning. Overall, the presentation feels deeply personal and celebratory of the craft.