Brite Ideas by Payette Brewing Co. & Loowit Brewing Company - beer label

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Brite Ideas

Name: Brite Ideas
Brand: Payette Brewing Co. & Loowit Brewing Company
Availability: OutOfStock
Rating: 3.5 (37 reviews)

Payette Brewing Co. & Loowit Brewing Company

Rating

3.5 ★ (37 ratings)

State

Idaho

Applicant

Payette Brewing Company LLC 733 S PIONEER ST Boise ID 83702

Date Issued

2022-11-01

About this beer

Brite Ideas is a collaboration brew from Payette Brewing Co. and Loowit Brewing Company, presented as a Hoppy Lager with an ABV of 5.4%. The beer is described as light in body but big in flavor, balancing honey and sweet bread character from pilsner malt with a soft bitterness and overlaid floral notes—specifically Motueka and Saphir hops—culminating in a bright citrus zest finish. It’s brewed and canned in Boise, Idaho and Vancouver, Washington, and is presented as best enjoyed in a Pilsner glass.

The label artwork features a stylized, swirling graphic in shades of blue and white, resembling a blossoming flower or a burst of energy, set against a largely white background. A prominent depiction of a hop cone anchors the design. The overall aesthetic is clean and modern, conveying a sense of freshness and vibrancy.