Kind Ale by Short’s Brewing Company - beer label

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Kind Ale

Name: Kind Ale
Brand: Short’s Brewing Company
Availability: OutOfStock
Rating: 3.1 (22 reviews)

Short’s Brewing Company

Rating

3.1 ★ (22 ratings)

State

Michigan

Applicant

Superfluid Supply Co, SHORT'S BREWING COMPANY, LLC 211 INDUSTRIAL PARK DR Elk Rapids MI 49629

Date Issued

2026-05-08

About this beer

Short’s Stories Kind Ale is a 7.3% ABV India Pale Ale, generously hopped with an unspecified variety to deliver a distinctly hoppy profile. Brewed and canned by Short’s Brewing Company in Elk Rapids, Michigan, this beer promises a complex character, with the label humorously suggesting it’s brewed with the help of a kilt-wearing, hop-loving, extraordinary man named Brian. The beer is presented in a 12 fl. oz. can, and the label artwork depicts a cartoon rendering of Brian himself—a stout, bearded figure in a kilt, holding a mug of beer amidst a vibrant landscape.

The can’s text emphasizes a charitable aspect, inviting consumers to scan a QR code to donate and “buy Brian a beer.” Government warnings regarding responsible alcohol consumption are prominently displayed. The label also includes a lengthy disclaimer about the potential health implications associated with consuming alcoholic beverages, as well as a recycling plea.