M.W. Heron New Orleans by Sazerac Co. - beer label

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M.W. Heron New Orleans

Name: M.W. Heron New Orleans
Brand: Sazerac Co.
Availability: OutOfStock
Rating: 3.7 (50 reviews)

Sazerac Co.

Rating

3.7 ★ (50 ratings)

State

Indiana

Applicant

Northwest Ordinance Distilling, Sazerac of Indiana LLC 707 PILLSBURY LANE New Albany IN 47150 SAZERAC CO (Used on label)

Date Issued

2025-09-10

About this beer

Southern Comfort, established in 1874, presents itself as a malt beverage with natural flavors and caramel color, bottled by Sazerac Co. in New Albany, Indiana. At 21% alcohol by volume, M.W. Heron New Orleans is a significantly higher-strength offering. The label artwork features a bold, stylized “SOUTHERN COMFORT” in large gold lettering against a dark background punctuated with gold dots. Below, a circular red seal prominently displays a fleur-de-lis, evoking the heritage of New Orleans.

The description on the label highlights the addition of natural flavors alongside caramel color, suggesting a complexity beyond a simple malt profile. The ABV indicates this is not a typical beer, but rather a strong malt beverage leaning into a spirit-like strength and, judging by the flavor reference, possibly a sweet character. The inclusion of "Malt Beverage" rather than simply "beer" suggests a consideration of the drink's categorization within legal definitions.