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Schell's Deer Brand Beer

Name: Schell's Deer Brand Beer
Brand: August Schell Brewing
Availability: OutOfStock
Rating: 4.0 (21 reviews)

August Schell Brewing

Rating

4.0 ★ (21 ratings)

State

Minnesota

Applicant

August Schell Brewing, AUGUST SCHELL BREWING COMPANY 1860 SCHELL RD New Ulm MN 56073

Date Issued

2024-11-18

About this beer

Schell’s Deer Brand Beer is a classic American Lager brewed by August Schell Brewing Company to celebrate 165 years of tradition. At 5.5% ABV, this beer presents a light-bodied, crisp experience, showcasing a subtle malt sweetness balanced by a clean, refreshing finish. Brewed and bottled with simple ingredients – malted barley, hops, and fresh spring water – Deer Brand honors the original recipe from Schell’s founding in 1860. The label artwork features a stylized, vintage illustration of a deer’s head within a decorative, swirling frame of hops and barley, evoking a sense of heritage and natural origins; it commemorates the 165th anniversary, dating the beer from 2025.

The packaging design is intentionally reminiscent of the brewery’s early history, utilizing a nostalgic look to acknowledge generations of brewing expertise. Containing 12 fluid ounces, this beer is presented as a tribute to enduring quality, originally crafted as a vital part of the local community, and a favored brew for over a century and a half.