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Shyft

Name: Shyft
Brand: Bell's Brewery
Availability: OutOfStock
Rating: 4.0 (50 reviews)

Bell's Brewery

Rating

4.0 ★ (50 ratings)

State

Virginia

Applicant

New Belgium Brewing Company, Inc. 555 INTERNATIONAL PKWY daleville VA 24083 STARCATCHER BEVERAGES (Used on label)

Date Issued

2023-10-26

About this beer

Shyft, a flavor shifting cocktail™ from Bell’s Brewery, presents as a 6.0% ABV malt beverage with a unique promise: a dynamic flavor experience. The label artwork depicts a gradient of pink and green, framing illustrations of raspberries and watermelon, visually representing the beer’s stated flavor shift—moving from raspberry to watermelon with each sip. The beer boasts a sour taste profile, balanced by sweetness, and contains natural flavors and artificial color. Nutritional information indicates 2.5g of carbs and fewer than 100 calories per 12 fl. oz. serving.

Designed to hit different tastebuds, Shyft’s core concept is its evolving flavor profile, intended to provide a varied sensory experience. The packaging prominently displays warnings regarding alcohol consumption and driving safety, along with a QR code directing consumers to additional information. It’s crafted with malt beverage and aimed at delivering a cocktail-inspired flavor with an unexpected twist.