Southend Smoke Show by Against the Grain Brewery - beer label

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Southend Smoke Show

Name: Southend Smoke Show
Brand: Against the Grain Brewery
Availability: OutOfStock
Rating: 3.5 (42 reviews)

Against the Grain Brewery

Rating

3.5 ★ (42 ratings)

State

Kentucky

Applicant

Against the Grain LLC 1800 NORTHWESTERN PKWY Louisville KY 40203 AGAINST THE GRAIN BREWERY (Used on label)

Date Issued

2025-02-19

About this beer

Against the Grain’s Southend Smoke Show is a Beechwood Smoked Lager, clocking in at 5.4% ABV and presented in a 16oz can. The beer’s flavor profile is naturally infused with smoke derived from seasoned Beechwood sourced from Louisville’s Olmsted Parks Conservancy, a detail celebrated prominently on the label. Brewed and canned by Against the Grain Brewery in Louisville, Kentucky, this lager offers a unique taste of the region and acknowledges the friends who helped forage the wood.

The can’s artwork features a somewhat comical illustration of a shirtless man holding a smoking grill, framed by text proclaiming “Against the Grain” and “Southend Smoke Show”. It also includes a cheerful message: “Hell, we got ‘em from our friends at the Olmsted Parks Conservancy.” Various legal warnings and branding elements populate the remaining space, however the focus remains on the connection to the local landscape.