Spirits - Industry Press - Tagged "Premiumization"

Spirits Market Surges to $198 Billion by 2032 on Craft Mixology Wave

The liqueur market is booming, with premium products and craft mixology driving growth toward a massive valuation by 2032,

Carlos Vargas · 2026-03-23

Spirits Market to Hit $25.41 Billion by 2036: Cognac Demand Surges with 5.3% CAGR

The global brandy and cognac market is on a steady upward trajectory, with premiumization and heritage driving growth as consumers increasingly favor aged spirits over mass-produced options.

Lisa Nakamura · 2026-03-18

Spirits - Industry Press - Tagged "Premiumization"

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Spirits Market Surges to $198 Billion by 2032 on Craft Mixology Wave

Spirits Market to Hit $25.41 Billion by 2036: Cognac Demand Surges with 5.3% CAGR