Larrikin Names Former J. Mattingly Director for Hospitality & Brand Engagement
Larrikin Welcomes Hospitality & Brand Director - relevant news for the beverage industry.
2026-06-08
Carlos Vargas
Carlos Vargas currently works in the BevWire News Department for insights. He covers the business side of the spirits industry, focusing on supply chain, sourcing, and how spirits move from producer to market. Carlos reports on global spirits trends, production challenges, and the economic forces shaping what ends up in your glass.
To contact Carlos Vargas, reach out to staff@bevwire.com — please include [CARLOS VARGAS] at the start of the subject line.
174 articles
Articles
Union Horse Releases 100‑Bottle ‘Match Day’ Whiskey KC 2026 World Cup in MO & KS
Union Horse Distilling Co. Announces Limited-Release “Match Day” American Straight Whiskey - relevant news for the beverage industry.
2026-06-08
Everest Marathon: Nadia Ruiz Finishes 107th, 8:32:16
Electrolit Athlete Nadia Ruiz Completes the Everest Base Camp Marathon, One of the World’s Most Demanding High-Altitude Races - relevant news for the beverage industry.
2026-06-07
Spirits Release: Espolòn Tequila Debuts Extra Añejo, French Cask Finish
Espolòn Tequila has released an Extra Añejo tequila that uses a unique double-cask aging process to create a complex flavor profile.
2026-06-04
Sports Nutrition: Natural Field’s Liposome Formulation Shows 55% Cartilage Repair in Zebrafish Study
Natural Field has shared new research showing their glucosamine-chondroitin co-loaded liposomes help repair cartilage in a study ahead of CPHI China 2026.
2026-06-04
818 Tequila Celebrates Fifth Anniversary with Sazerac‑Backed Summer Sweepstakes
818 Tequila is running a summer campaign where fans can win $8,180 to make their best summer ever, with weekly giveaways and exclusive experiences.
2026-06-03
House of Rare Tequila Debuts Core Reposado & Blanco Lines, PX Sherry‑Aged
House of Rare Tequila has launched its core range, including House Blanco and House Reposado, available for the first time in a permanent SKU format.
2026-06-03
Mexican Distillates Secures Double Gold & Two Silvers at 2026 Agavos Competition
Arbitrario Artisanal Mezcal has won four medals at the 2026 Agavos International Spirits Competition, including Double Gold for its Ensamble Cuishe - Barril.
2026-06-02
NAD4Me Launches Zero‑Caffeine Energy Drink Powered by NAD+, Three Ready‑to‑Drink SKUs
NAD4Me Launches a Zero-Caffeine Cellular Energy Drink Powered by NAD+ - relevant news for the beverage industry.
2026-06-02
Branch & Barrel Distilling Uses Arapahoe Aquifer Water in Colorado Bourbon
Branch & Barrel Distilling Draws on 65-Million-Year-Old Rocky Mountain Water & High-Altitude Aging - relevant news for the beverage industry.
2026-06-01
Fords Gin Wins Bartenders’ Choice Spirit in Drinks International 2026 Report
Fords Gin, a London Dry Gin, has been named Bartenders’ Choice Spirit in Drinks International’s 2026 Annual Brands Report, an award voted for by bartenders worldwide.
2026-06-01
Limited‑Edition 90‑Proof Reposado Tequila Finished in Still Austin Red Corn Bourbon
La Pulga Tequila has released a limited-edition reposado tequila finished in Still Austin Red Corn Bourbon barrels, blending Jalisco agave with Texas whiskey.
2026-06-01
RNDC Begins Texas Distribution of Altos Planos Mijenta & Tres Tribus on June 1
RNDC and Altos Planos Announce Texas Distribution Partnership - relevant news for the beverage industry.
2026-06-01
Spirits Business Awards 2026: Grand Baie Drinks & Vaulbert Capture Dual Golds in Hard Seltzer
Mauritian Beverage Brand Baie Earns Global Recognition - relevant news for the beverage industry.
2026-06-01
Spirits Distribution: 2XO Expands White Oak Rye Nationwide
2XO White Oak Rye Expands Nationally - relevant news for the beverage industry.
2026-06-01
Spirits Distribution: ALB Vodka Expands into 5 States with Reyes Beverage Group
ALB® Vodka has expanded its distribution with Reyes Beverage Group, now reaching more states including Washington, D.C., Maryland, Florida, Texas, Arizona, Oklahoma, Louisiana, and Colorado.
2026-06-01
New Riff 10‑Year‑Old Straight Bourbon & Rye, Limited to Whiskey Club (June 4)
New Riff Distilling has released two 10-year-old whiskey blends, a bourbon and a rye, joining their High Note limited edition line.
2026-05-29
Milam & Greene Releases Live Oak Bourbon, Adds to Wildlife Collection
Milam & Greene has released a new bourbon called Live Oak as part of its Wildlife Collection, inspired by the live oak trees in Blanco, Texas.
2026-05-28
Spirits Teez Launches Eight‑Can Hard Tea Pack with Real Ingredients on East Coast June 5
Teez, a New RTD Brand, Rethinks Hard Tea With Cleaner Ingredients and No Artificial Sweeteners - relevant news for the beverage industry.
2026-05-28
15 STARS Launches First West Explorer: Brand’s First Distilled Five‑Grain Bourbon
15 STARS Unveils First West Explorer, the Brand’s First with 100% In-House Distilled Bourbon - relevant news for the beverage industry.
2026-05-27
Big Blaze Bourbon Wins Gold at Ascot, Double Gold Denver; 10% Aid Firefighters
Locke + Co.’s Big Blaze Bourbon Wins Gold and Double Gold at Recent Spirits Competitions - relevant news for the beverage industry.
2026-05-27
Midwest Spirits Revelton Names Wisconsin State Manager, Expands Distribution
Revelton Distilling Co. has named Alexandra Biondo as Wisconsin State Manager to help expand its presence in the Midwest, including into Wisconsin.
2026-05-27
Spirits: Garrison Brothers Launch Texas Bourbon in PX & Oloroso Sherry Casks June 27
Garrison Brothers Distillery is releasing two new bourbons in June, part of a new Ranch Reserve series finished in sherry casks.
2026-05-27
ALB Vodka Becomes Primary Spirit on JSX Flights Across 30 Destinations
ALB VODKA Named Preferred Onboard Vodka of JSX, America's Highest-Rated Air Carrier - relevant news for the beverage industry.
2026-05-26
Distribution Expansion: Frey Ranch Partners with Hotaling, Keeps Production In‑House
Frey Ranch Distillery has partnered with Hotaling & Co. to expand its national sales and marketing efforts starting July 1, 2026.
2026-05-26
Spirits Awards: Colorado‑based Hoot + Howl Secures 9 ADI Medals, 6 DISC Golds
Colorado-based Hoot + Howl Spirits won multiple awards at two major competitions for its unique spirits and packaging.
2026-05-26
Spirits: Barrell Craft Launches Limited-Release Bourbon 038, Bottled in Kentucky
Barrell Craft Spirits has released Barrell Bourbon Batch 038, a complex bourbon blend made from whiskeys aged in Kentucky, Tennessee, Indiana, and Maryland.
2026-05-26
Spirits Collaboration Jatt Life Passerine Launches Chai Martini in NY Bars
Jatt Life and Passerine have launched a new chai martini in New York, combining traditional tea with modern spirit innovation.
2026-05-26
Spirits Tamworth Distilling Launches Nootkatone‑Infused Whiskey to Repel Mosquitoes
Tamworth Distilling Debuts Mosquito-Repelling Whiskey: Summer's Most Unexpected Essential - relevant news for the beverage industry.
2026-05-26
Lapo's Launches Amaro and Amaro Cola at Whole Foods, Target & Zero Proof
Lapo's, an Italian aperitivo brand, has added two new products to its lineup: Lapo's Amaro and Lapo's Amaro Cola, both available now at major retailers and online.
2026-05-21
Spirits Market Sees Buffalo Trace Re‑launch of Four Grain & Cured Oak
Buffalo Trace Distillery is bringing back two special bourbons from the Colonel E.H. Taylor, Jr. collection: Four Grain and Cured Oak.
2026-05-21
BeyondCPG Launches National Track 7 for Scaling Food & Beverage Brands
BeyondCPG is expanding nationally to help food, beverage, and wellness brands scale their businesses.
2026-05-20
Spirits honors Rico Austin as 2026 IAOTP Top Entrepreneur in Luxury Spirits
Rico Austin, co-founder of BAJARRIBA Tequila, has been named Top Entrepreneur of the Year in Luxury Spirits by IAOTP for 2026.
2026-05-20
Industry Veteran Greg Longstreet, Former Del Monte CEO, Joins NextFoods Board
NextFoods has added Greg Longstreet to its board of directors, bringing his experience in food and beverage leadership to the company behind Cheribundi and GoodBelly.
2026-05-19
Mingle Mocktails Debuts Two Ashwagandha‑Infused Flavors in Non‑Alcoholic Spirits
Mingle Mocktails has launched two new functional mocktail flavors—Subtly Spicy Margarita and Juicy Watermelon Spritz—to its Mingle Mood line, now available online.
2026-05-19
Monin Americas Announces 2026 NA Timeless Twists Qualifiers, Paris Finale
Monin Americas to Host 2026 Monin Cup, North American Qualifying Events - relevant news for the beverage industry.
2026-05-19
oHy Launches Hydrogen‑Infused Magnesium Sparkling Water in 146 H‑EB Stores Across Texas
oHy, a hydrogen sparkling water brand, is launching its core flavors in select H-E-B locations in Texas, bringing a magnesium-powered hydrogen water option to the state.
2026-05-19
Sparkling Ice Caffeine Launches Veteran‑Focused Flavors at Casey’s Stores
Caffeinated for a Cause – Sparkling Ice and Casey’s Come Together in Support of Military Veterans with K9s For Warriors - relevant news for the beverage industry.
2026-05-19
Spirits Education & Competition Expand USBG & FBA Partner After Shake It Up
The US Bartenders' Guild and Flair Bartenders Association have formed a new partnership to support bartending education and competition.
2026-05-19
Twisted Alchemy Expands Whole Foods Presence in Five States Mid‑May 2026 with New Summer Line
Twisted Alchemy is expanding into Whole Foods Market stores in several U.S. states and launching new summer products like Blood Orange Juice and Dragon Fruit Citrus Refresher.
2026-05-19
BevWire's May Edition: The Great Beer Reset, Trade Wars, and Social Media Marketing
New label and winery directories on BevWire, plus standout reads on beer’s Great Reset, tariff-era wine substitutions, and a comparative snapshot of spirits brands on social.
2026-05-18
Botanic Tonics Launches Limited Edition feel free CLASSIC America’s 250th National
Botanic Tonics Celebrates America’s 250th Anniversary with Limited-Edition feel free CLASSIC Bottle - relevant news for the beverage industry.
2026-05-18
CITREVE Introduces Freeze‑Dried Lemon Slices with Sugar & Mint to Cut Labor Costs
CITREVE, a Utah-based company, has launched Lemon Slices with Sugar + Mint as a new freeze-dried garnish designed for luxury cocktails.
2026-05-18
Spirits Brand Angostura Introduces Demerara Sugar and Spicy Honey Syrups in U.S.
ANGOSTURA, the #1 bitters brand, has launched two new premium cocktail syrups: Demerara Sugar Syrup and Spicy Honey Syrup.
2026-05-18
Spirits: Breeze Airways Adds Island Breeze Cocktail and New Beverage Partners
Breeze Airways Celebrates Fifth Birthday with Refreshed Onboard Menu, Custom Straightaway Signature Cocktail - relevant news for the beverage industry.
2026-05-18
Spirits Distribution: Better Than Booze Expands Walmart Reach, Joins KeHE
Better Than Booze Secures Major Walmart Expansion & KeHE Distribution Deal - relevant news for the beverage industry.
2026-05-18
Spirits: Herradura Reposado Claims Tequila of the Year, Double Gold in London
Tequila Herradura won top honors at the 2026 London Spirits Competition, with Herradura Reposado named Tequila of the Year and Spirit of the Year Mexico.
2026-05-18
Energy Drinks: Electric Shores Launches GoBHB Energy Drink, Already In Market
The Wave Has Already Hit: How Vibes Beverages’ Electric Shores Is Ahead of the Industry - relevant news for the beverage industry.
2026-05-15
Spirits Label Refresh: Chicken Cock Celebrates 170 Years With Five Rooster Design
Chicken Cock Whiskey, a 170-year-old brand, has refreshed its label designs for its core collection to celebrate its anniversary, featuring five roosters representing each whiskey in the lineup.
2026-05-15
Angel Yeast unveils 80%‑pure AngeoPro protein at Vitafoods Europe, May 5‑7 in Barcelona.
Angel Yeast is showcasing its AngeoPro™ yeast protein at Vitafoods Europe 2026, highlighting its role in global nutrition and health trends.
2026-05-14
Caraway Tea Highlights Gap Between Functional Teas and Supplement‑Grade Standards
Caraway Tea Company Highlights Critical Gap in Functional Tea Market: "Functional" Does Not Equal Supplement-Certified - relevant news for the beverage industry.
2026-05-14
Good Game Energy Shots Hit 637 Murphy Stores via Core-Mark and McLane
T-Pain’s ‘Good Game’ Nootropic Energy Shots Expand Into Murphy USA - relevant news for the beverage industry.
2026-05-14
Spirits Brand Good Boy Climbs to #10 RTD Rank with 300% Growth; John Daly Deal
Good Boy Vodka has risen to #10 in the U.S. ready-to-drink category, growing 300% year-over-year in just 52 weeks.
2026-05-14
Spirits: Seagram’s 7 Crown Apple Pie, 70‑proof, launches nationwide in June at $11.99
Seagram's 7 Crown Blended Whiskey is launching a new seasonal flavor, Seagram's 7 Crown Apple Pie, to kick off summer with a nostalgic and flavorful twist.
2026-05-14
Dirty Dill Crowdsourcing Expansion Aims to Hit 100% YoY Growth in 2025
Dirty Dill Pickle Vodka Is Scaling Fast — and Inviting Its Community Along for the Ride - relevant news for the beverage industry.
2026-05-13
El Jefe Global Partners Beverage World for Nationwide Canadian Rollout
El Jefe Global, LLC has partnered with Beverage World Inc. to launch El Jefe Energy and La Jefa Energy in Canada, marking a major international expansion.
2026-05-13
Filmland Spirits Launches Crimson Cask, 90‑Proof Bourbon for Kentucky Retailers
Filmland Spirits has launched The Crimson Cask, a Kentucky-exclusive bourbon whiskey available only in Kentucky.
2026-05-13
Float House Introduces 12oz All‑Real Fruit THC Smoothie, No Added Sugars
Float House has launched a new summer THC smoothie made from real fruit, called Tropical Floatie, which is bubbly and has no added sugars or flavoring.
2026-05-13
Spirits: Empress 1908 Gin Debuts in the U.S., Expanding Canada’s Premium Lineup
Empress 1908 Original Gin, a premium Canadian gin, is now available in the U.S. for the first time, marking the brand’s entry into American cocktail culture.
2026-05-13
Burma Brewing Adds Rotary Filling Lines, Unveils Emulsion Tech for Functional RTDs
Burma Brewing Is Quietly Powering the Functional RTD Revolution — and Just Getting Started - relevant news for the beverage industry.
2026-05-12
Rhum Clément Launches V.O. into the U.S., Adding to Its Aged Rhum Lineup
Rhum Clément has launched V.O in the U.S., joining its aged rhum collection with a new bottle design and available for retail and online purchase.
2026-05-12
Spirits Auction: Old Fitzgerald Archival Collection to Be Bid on June 11‑26
Old Fitzgerald is auctioning three rare pre-Prohibition bourbons for charity, offering a glimpse into the brand's history.
2026-05-12
Spirits Brand Jägermeister Launches Orange Variant in U.S., 33% ABV, $22.99
Jägermeister has launched a new orange-flavored version of its iconic spirit, designed to be shared and enjoyed ice cold, with a citrus-forward twist.
2026-05-12
Spirits Brand ROLUS Launches Nationwide, Targets 72% of Americans Seeking Social Hydration
ROLUS Launches Nationwide, Introducing the “Social Hydration” Movement - relevant news for the beverage industry.
2026-05-12
Spirits: Green River Launches 92‑Proof Honey‑Finished Bourbon in Kentucky
Green River Distilling Co. has launched a honey-finished bourbon whiskey by finishing their Kentucky straight bourbon with 100% local honey in the barrel, creating a unique and natural product.
2026-05-12
Unifying Spirits Opens Equity Campaign as Boba POPS Expands Nationwide
Equity Crowdfunding Campaign Launches as Boba POPS Disrupts the Beverage Industry - relevant news for the beverage industry.
2026-05-12
Industry: Cloudland at McLemore Launches Auld Alliance with Savor by Valor
Cloudland at McLemore Resort in Northwest Georgia has launched Auld Alliance, a Scottish-French restaurant, in partnership with SAVOR, featuring a new menu crafted by three Scottish chefs with French training.
2026-05-11
Industry First Zero‑Sugar, Electrolyte‑Infused THC Drinks by Better Than Booze
Better Than Booze Disrupts the THC Beverage Category with Industry-First Zero-Sugar, Electrolyte-Infused Hemp Drinks - relevant news for the beverage industry.
2026-05-11
Vibes Beverages Assembles Affiliate and Influencer Team for DTC Scale
Vibes Beverages said it hired an ecommerce bench focused on affiliates, influencers, and wellness media partners to drive direct sales at launch—not relying on shelf placement alone.
2026-05-10
BevNET New Beverages Roundup Spotlights Vibes DTC Functional Entry
BevNET’s weekly new-beverages gallery flagged Florida-based Vibes as a new functional ANA entrant launching DTC-first with separate Social, Energy, and Chill need-states.
2026-05-08
Ysidro Secures Breakthru Beverage Deal to Expand Spirits Distribution in Southern California
Coastal-Born Ysidro Sake Spritz Heads South: Brand Partners with Breakthru Beverage Group for Southern California Expansion - relevant news for the beverage industry.
2026-05-08
Thus final answer: Provide only the new headline.ST‑GERMAIN’s French Riviera Featuring Sophie Turner on Netflix, Disney, Peacock
Sophie Turner Brings a Little Summer Magic to the Riviera With ST-GERMAIN - relevant news for the beverage industry.
2026-05-07
Distribution of STORM zero‑sugar energy drink partners with Taylor Fritz
STORM, a new energy drink, is launching nationwide with support from athletes and influencers.
2026-05-06
Fabrizia Spirits Unveils 8‑Pack Limoncello & Blueberry Spritz for 25 States
Fabrizia Spirits Launches Spritz Variety Pack, Expanding Its Leadership in the Limoncello Spritz Category - relevant news for the beverage industry.
2026-05-06
Mountain Dew & Little Caesars Offer $4.99 Combo Mango Rush Nationwide May 18
Little Caesars and Mountain Dew Announce the Return of Exclusive Flavor: Mountain Dew Mango Rush Nationwide Starting May 18 - relevant news for the beverage industry.
2026-05-06
Nutrition Mix HiNote Debuts With 20 g Protein, No Sugar – Carrie Underwood
Carrie Underwood Launches HiNote, a New Wellness Brand Built for Real Life - relevant news for the beverage industry.
2026-05-06
California Spirits Distribution Expands as NEFT Teams with Sunset, Matagrano, Heimark
NEFT Vodka has partnered with three California distributors to expand its distribution across the state.
2026-05-05
Suerte Tequila’s Solar‑Powered Distillery in Jalisco Cuts Transport Emissions
How Suerte Tequila Is Redefining Sustainable Spirits from the Ground Up - relevant news for the beverage industry.
2026-05-05
Why Miami Craft Beer Feels Small, and What Might Change Next
Visitor spending and jobs here are huge by the official counts, but plenty of locals still say craft barely shows up next to cocktails and late nights, and the national beer data helps explain part of that gap.
2026-04-30
Why High-Performance Non-Alcoholic Beer is the Market’s Most Overlooked Opportunity
Non-alcoholic beer has moved from a sideline lager segment into a premium, tech-heavy category that is growing faster than overall craft volume in many forecasts, and the brands winning are the ones that treat NA as its own product, not a watered-down afterthought.
2026-04-29
The Pint-Sized Paradox: Why Great Beer is the Least Important Part of a Successful Brewery
A taproom can pour excellent beer and still fail if the owner never gets comfortable with cash flow, channel mix, and the boring work of permits, payroll, and follow-up on every sales lead.
2026-04-29
The Utility Trap: How Wastewater and Infrastructure Blindside the Modern Craft Brewery
Opening a brewery still gets sold on glassware and recipe cards, but a lot of early failures trace back to effluent loads, CO2 supply, and capital rules that never show up in a homebrew club tasting.
2026-04-29
BevWire's Most Important Insights: April Edition
First BevWire newsletter edition — Beer30 Lite for small breweries, restaurant wine markups and the sommelier playbook, Buffalo Trace Eagle Rare 30, and a comparative snapshot of spirits brands on social.
2026-04-29
How To Use Social Media for Spirits Marketing
Spirits brands used to rely on TV, billboards, and one-way mass ads; younger drinkers often skip that for social feeds, peer content, and evidence that a pour is worth the price.
2026-04-29
How To Differentiate Your Spirits Brand
Hendrick’s won a spot in the crowded super-premium gin market by leaning into odd botanicals, dual-still production, and immersive experiences. Trade reporting ties this positioning to resilient sales while the wider gin category loses volume at the value end.
2026-04-29
Spirits Distributor Eagle Brands Takes Casalú RTD in South Florida
Casalú Inks Distribution Deal with South Florida's Anheuser-Busch Wholesaler, Eagle Brands - relevant news for the beverage industry.
2026-04-29
Industry 2026 Campaign Highlights Hand‑Picked Ceylon Tea in Dilmah Craft Iced Tea
New Dilmah Craft Iced Tea Campaign Celebrates the Enduring Appeal of Real Ceylon Tea - relevant news for the beverage industry.
2026-04-28
Premium mixer cans: Double Dutch launches 150 ml range with new design
Double Dutch has launched a new range of premium can mixers with a bold, vibrant design that reflects the brand's elevated positioning and focus on flavor.
2026-04-28
Spirits: Altamar Debuts Single‑Estate Sixth‑Field Tequila La Mesa del Charco
Altamar Brands has launched Lágrimas del Valle’s new tequila, La Mesa del Charco, its first single estate tequila from a field in Jalisco.
2026-04-28
Spirits Brand Teremana Launches Nationwide “Share the Table” Campaign
Dwayne Johnson’s Teremana Tequila Brings People Together to Reconnect at the Table With “Share the Table, Share the Mana” - relevant news for the beverage industry.
2026-04-28
Spirits Pioneer Jeptha Creed Announces Kentucky Heirloom Bourbon ‘Bruce’s Blue’
Jeptha Creed Distillery is releasing Bruce’s Blue Kentucky Straight Bourbon Whiskey, made from heirloom corn grown on their farm.
2026-04-28
New Non-Alcoholic Beverage Launches April and May 2026
We put together a running list of non-alcoholic beers, ciders, wines, and a few functional sips that showed up in April 2026 retail and press, with rough prices and where to look if you want to try them.
2026-04-27
Craft Beer News and Trends: Craft Data, Brewers Association, NoLow, RTD & Decarbonization, A Report
As of April 2026, the global brewing sector has entered a period of "new normalcy," defined by a complex transition from volume-driven growth to value-based engagement. The overarching strategic challenge for the modern brewer is no longer just defending market share, but navigating a fundamental shift where consumers are increasingly choosing to "drink differently" rather than simply "drinking less."
2026-04-27
Industry: Skinny Mixes Launch Hydration Stix & Protein Coffee on April 23
Jordan's Skinny Mixes has launched Refresher Stix and Protein Coffee Stix, new portable drink sticks that offer hydration and energy without compromising health goals.
2026-04-24
Spirits Woodford Reserve Returns with Mint Julep Tent for 152nd Kentucky Derby
Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®' - relevant news for the beverage industry.
2026-04-24
Josie Beverages Launches Sparkling Adaptogen Energy Drinks Online & SF Retail
Josie Beverages has launched a new line of adaptogen energy drinks with no sugar, calories, or crash, available online and in select retailers.
2026-04-23
NEFT Vodka Supports Heal the Bay in Santa Monica Beach Cleanup for Earth Day
NEFT Vodka Supports Heal the Bay Through Earth Month Coastal Cleanup Efforts & Donations - relevant news for the beverage industry.
2026-04-23
WALOVI Secures Spirits Distribution in Portugal and Spain via Macao Delegation
WALOVI Signs Deals in Portugal & Spain, Moves from Scattered Footprints to Regional Deepening USA - English India - English APAC - Traditional Chinese APAC - Thai APAC - Malay Japan - Japanese USA - Français USA - Deutsch BRAZIL - Portuguese MEXICO - Spanish USA - español Korea - 한국어 - relevant news for the beverage industry.
2026-04-23
Graasi Organic Barley Water Expands Footprint Through Partnership with Kill Cliff FC Training Center
Graasi Organic Barley Water partners with Kill Cliff FC Training Center to support athlete hydration and recovery.
2026-04-22
What Makes a Customer a Taproom Regular, Besides the Beer
Most answers came back to sound levels you can talk over, staff who seem glad you are there, and basics like food and cleanliness, with sharp splits on kids, dogs, and events.
2026-04-21
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe - relevant news for the beverage industry.
2026-04-21
Introducing Tequila El Mexicano Añejo: A Masterfully Aged Tribute to Generations of Agave Craftsmanship
Tequila El Mexicano launches its Añejo line, a six-year-old tequila aged in American and French oak casks, celebrating family heritage and traditional agave craftsmanship.
2026-04-21
Pursuit Spirits Named Rye Highlight of 2026 Whiskey Row Private Selection
Pursuit Spirits has been chosen to represent the 2026 Whiskey Row Series, featuring a special rye whiskey.
2026-04-21
SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates
SOLZI launches a sparkling espresso tonic sweetened with organic dates, available for direct-to-consumer purchase nationwide.
2026-04-21
Spirits: Brooklyn’s Widow Jane Debuts Tequila‑Barrel Finished Bourbon in May
Brooklyn's Widow Jane Distillery Introduces Bourbon Finished for 8 Months in Tequila Ocho Casks - relevant news for the beverage industry.
2026-04-20
Spirits Distributors Massanois to Deliver See the Elephant Amaro in NY, NJ & CT
See the Elephant Amaro, an American-owned Italian amaro made from arugula, has partnered with Massanois to distribute it in New York, New Jersey, and Connecticut.
2026-04-20
Arvos Acquires Père Olive, Strengthening Chilled Mediterranean Distribution in Europe
Arvos has acquired Père Olive, a Belgian company known for chilled Mediterranean products, to strengthen its presence in the table olive category.
2026-04-17
Elijah Craig 108-Proof 2026 PGA Commemorative Bourbon Released
Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon - relevant news for the beverage industry.
2026-04-17
From Pints to Potency: What You Actually Need to Manufacture THC Beverages in a Brewery
If you are trying to decide whether THC drinks belong in your plant, the real questions are what you must get right before the first batch, whether the brewhouse needs new iron, and where a dollar spent on gear actually buys shelf life instead of regret.
2026-04-16
Spirits Event Unveks Jadakiss' Culture-Driven 4/20 Experience in Brooklyn
A 4/20 celebration in Brooklyn blends music, cannabis culture, and premium lifestyle experiences with a focus on intention, creativity, and community.
2026-04-15
Spirits Industry Unveils First Iced Turkish Coffee RTD with Cultural Wellness Twist
The World’s First Iced Turkish Coffee RTD Introduces a New Era of Cultural Wellness - relevant news for the beverage industry.
2026-04-15
Tito’s Vodka Secures Multi-Year Arena Sponsorship in Las.
Tito’s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor - relevant news for the beverage industry.
2026-04-15
Zing Zang Launches Espresso Martini Mix with Real Coffee, Cocoa Bitters
Zing Zang launches a new Espresso Martini Mix that uses real coffee and cocoa bitters to make a quick, bartender-quality cocktail.
2026-04-15
Gigli Launches Refocused Spirits Line in 23 States
Gigli is launching a new rebranded line of hemp beverages called 'Glow-Up' with six new flavors, aiming to position itself in the evolving THC beverage market.
2026-04-14
Spirits Education Program Expands with 14 Main Stage Sessions at BCB Brooklyn 2026
BCB Brooklyn 2026 is adding new stages and deeper skill-building to its education program, with sessions on the next frontier of flavor and Latin American spirits.
2026-04-14
Colorado Distillery Wins Double Gold at Denver Spirits Competition
Branch & Barrel Distilling won two medals for its Colorado-made bourbons at the Denver International Spirits Competition, with one earning Double Gold and the other Gold.
2026-04-13
Hyde’s Hail Mary Launches Orange & Ginger Shandy Spirits in National Distribution
Hyde’s Hail Mary, a hemp-infused beverage by former NFL safety Micah Hyde, is launching two new flavors: Orange Shandy and Ginger Shandy.
2026-04-13
Mixxers Named 2026 Elevate™ Program Winner, Eyes National Retail Growth via KeHE Distribution
Mixxers Selected for KeHE Golden Ticket and 2026 Elevate™ Program, Accelerating National Retail Expansion - relevant news for the beverage industry.
2026-04-13
Spirits: Woody Creek's Macy Reserve Rye Third Edition Launches May 15
Woody Creek Distillers has released a new rye whiskey called William H. Macy Reserve Rye Third Edition, which will be available starting May 15, 2026.
2026-04-13
Taste of Rum 2026 Draws 1,800 Attendees, Features 150+ Expressions
Taste of Rum 2026 Exceeds Expectations: Nearly 1,800 Attendees and More Than 150 Rum Expressions - relevant news for the beverage industry.
2026-04-13
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GateDrop Energy Gummies, a new energy gummy brand inspired by motocross and action sports culture, is set to disrupt the energy drink category with its CPG 2.0 strategy.
2026-04-13
Middle-Tier Concentration, Pricing Pressure, and What Brewers Can Do
As beer wholesalers consolidate, craft owners face tighter leverage and respond with smarter contracts, self-distribution where legal, and guild advocacy.
2026-04-12
What Drinkers Notice First on Beer Packaging, Most Important to Least
Shelf decisions usually start with whether the package tells you when the beer was made, who made it, and what it is, before anyone falls in love with the illustration.
2026-04-12
High Rise Launches Raspberry and Orange THC Infusion Spirits
High Rise Launches Elevated New THC Infusion Flavors: Orange and Raspberry - relevant news for the beverage industry.
2026-04-09
Spirits Brand Swiiyo Launches Low-Sugar Energy Drink to Combat Jittery Energy
Swiiyo Launches Next-Gen Low-Sugar Popping Boba Energy Drink to Combat “Jittery” Energy - relevant news for the beverage industry.
2026-04-09
Breckenridge Distillery Unveils Honey Whiskey with Nigerian Goldswarm Honey
Breckenridge Distillery Introduces Honey Whiskey Crafted with Rare Nigerian Goldswarm Honey - relevant news for the beverage industry.
2026-04-07
Island Company Rum Secures 15+ Awards, Targets Ultra-Premium Distribution Growth
Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run - relevant news for the beverage industry.
2026-04-07
Jim Beam Unites Fans with 'Home Field Advantage' Campaign Ahead of U.S. Soccer Tournament
Jim Beam Debuts "Home Field Advantage" Campaign, Celebrating the Spirit of Fans Ahead of the World’s Biggest Tournament - relevant news for the beverage industry.
2026-04-07
Redemption Whiskey Reimagines Packaging, Bourbon, and Brand Identity in Spirits Industry Move
Redemption Whiskey Unveils Bold New Packaging, Reformulated Bourbon, and Its Next Act - relevant news for the beverage industry.
2026-04-07
Spirits Collaboration Launches LandShark Vodka Seltzer with Texas Production
The Gambrinus Company and Margaritaville Alcohol Beverage Trust to Launch LandShark Vodka Seltzer - relevant news for the beverage industry.
2026-04-07
Spirits brand Dirty Sue launches Three-Way Martini, new garnishes
Dirty Sue has added new garnishes and introduced a Three-Way Martini, a lower-alcohol version of the classic dirty martini.
2026-04-06
Coastal Cocktails' Partnership Boosts Spirits Distribution in Norfolk Baseball Scene
Coastal Cocktails is teaming up with the Norfolk Tides to bring their refreshing drinks to the ballpark this season.
2026-04-03
Hard Truth Distilling Co. Unveils French Oak Finished Bourbon for Spirits Industry
Hard Truth Distilling Co. has released a new bourbon finished in French oak casks, combining two mash bills for a complex and velvety flavor.
2026-04-03
Disaronno's Godfather Week Expands U.S. Spirits Distribution
Disaronno is bringing back its Godfather Week celebration in the U.S., highlighting the classic Godfather cocktail with over 49 participating bars and retailers from April 6–19, 2026.
2026-04-02
Hello Soju Partners with LAFC to Boost Spirits Distribution and Cultural Connection
Hello Soju, a premium soju brand, is teaming up with LAFC to bring their spirit to the stadium and fans across Los Angeles.
2026-04-02
Mike Liantonio Hired as NXTPoint Logistics President to Boost Spirits Distribution Growth
Mike Liantonio, a logistics veteran with decades of experience in supply chain and distribution, has been named president of NXTPoint Logistics, bringing his leadership expertise to the company.
2026-04-02
Pantalones Tequila Expansion into Asia Boosts Spirits Industry Growth
Pantalones Organic Tequila is expanding into Asia, launching in several countries like Thailand and Singapore with its organic tequila line.
2026-04-02
Spirits Industry Unites for HRA Golf Tournament Supporting CURE Childhood Cancer 50th Anniversary
HRA 10th Annual Charity Golf Tournament Supporting Childhood Cancer - relevant news for the beverage industry.
2026-04-02
Mijenta Tequila's Earth Month Donation Boosts Women's Leadership
Mijenta is teaming up with Women’s Earth Alliance for their Earth Month campaign, donating $1 per bottle sold to support regenerative agriculture in Mexico. It's a partnership that blends sustainability with social impact.
2026-04-01
Spirits Brand Launches Parfum de Pickle Juice Fragrance with Unique Acetic Acid Technology
The Pickle Juice Company is launching a new fragrance called Parfum de Pickle Juice that combines performance and scent for athletes.
2026-04-01
Mingle Mood Unveils Pomegranate Spark for Spirits Industry Impact
Mingle Mood by Mingle Mocktails is launching Pomegranate Spark, a functional drink with aphrodisiac botanicals like rose and cardamom, designed to elevate mood for social occasions. The product drops on April 1st with a discount code.
2026-03-31
Prova Spirits Launches Handcrafted Rum for Cocktail Innovation
Prova Spirits is launching a small-batch rum made in their Louisville distillery, using cane sugar and molasses, distilled twice on a pot still, with notes of sweetgrass, coconut, and banana—designed to shine in cocktails.
2026-03-31
Rico Royale Tequila Enters Three Thirty Three Restaurant Group with NINE Sushi Launch
Rico Royale Tequila is now available at 333 and NINE Sushi, part of the Three Thirty Three Restaurant Group. The brand's Reposado Rosa is featured in their new cocktail program, marking a key expansion for the ultra-premium tequila.
2026-03-31
Tailgate Spirits Names RNDC Exclusive Distributor for Blue Lot Bourbon
Tailgate Spirits has named RNDC as the exclusive distributor for its Blue Lot® Bourbon in West Virginia, making the bourbon available statewide through more than 75 retail accounts.
2026-03-31
Malibu Launches Pink Rum Campaign for Gen Z Vibes
Malibu is launching a new campaign called 'Get Ready With Malibu Pink,' featuring the brand's latest product, Malibu Pink—a pink rum with guava, coconut, and pineapple. The campaign stars Sabrina Brier and aims to blend fashion and flavor in GenZennial culture.
2026-03-30
ONE ROQ Q1 2026 Marketplace Report Shows 140-180% YoY Growth in Spirits Distribution
ONE ROQ Releases Q1 2026 Marketplace Performance Report, Signals Expansion of Digital Growth Infrastructure - relevant news for the beverage industry.
2026-03-30
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BevWire Industry Insights Report 1: Whiskey Takes Center Stage with Cask Strength and Barrel Aging Innovations
Angel's Envy and Proof & Wood unveil premium, age-stated expressions, while Barrell Craft Spirits finishes whiskey in wine barrels. Distribution news includes Game On Spirits and Waterloo Gin.
2026-03-30
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BevWire Industry Insights Report 1: Whiskey Takes Center Stage with Cask Strength and Barrel Aging Innovations
Angel's Envy and Proof & Wood unveil premium, age-stated expressions, while Barrell Craft Spirits finishes whiskey in wine barrels. Distribution news includes Game On Spirits and Waterloo Gin.
2026-03-30
Colombia's aguardiente brand wars: when the hometown bottle goes national
A 2025 court ruling ended departmental veto power over aguardiente sales, sending Caldas brands into Antioquia and turning anise levels, slogans, and yellow bottles into a national fight.
2026-03-27
Acme Corp's Q3 Realignment Signals Major Shift in Spirits Distribution
The global food and beverage industry is heading toward a more sustainable future, with increased use of technologies like IoT, blockchain, and precision fermentation. Companies are also showing growing interest in regenerative farming and personalized nutrition to meet evolving consumer demands.
2026-03-27
Dora’s Naturals Exhales New Spirits Distribution Platform
Dora’s Naturals is launching a new division called Exhale Beverage Distributors to focus on non-alcoholic and functional drinks, like the New Brew seltzers that use kratom and kava as an alternative to alcohol.
2026-03-27
23rd State's Cohort 2 Results Set New Performance Standard for THC Beverages
23rd State and MoreBetter have set a new standard for THC beverages with real-world data showing consistent onset and duration in their products like Fresh Press and SHAKE.
2026-03-26
CH Distillery Unveils Barrel-Aged Malört Expansion for Spirits Industry
Barrel-Aged Malört 2026, or BAM, is a new release from Jeppson’s Malört that brings a more refined but still intensely bitter version of the Chicago classic, aged in ex-bourbon barrels and now available for purchase.
2026-03-26
Delaware North's Bee the Difference Campaign Boosts Spirits Sustainability
Delaware North is running its 'Bee the Difference' campaign again for Earth Month, offering a special margarita made with PATRÓN Silver Tequila that includes an AR experience to educate guests on pollinators and tequila production.
2026-03-26
Spirits Market Sees Major Shift as Clean-Label Demand Surges
The beverage emulsion market is growing as more spirits brands look for natural and clean-label ingredients to improve product quality and meet consumer demand.
2026-03-26
Teremana Tequila Launches Limited Edition Texas Rangers Bottle for Expanded Spirits Distribution
Teremana Tequila is celebrating its third year as the Official Premium Tequila Partner of the Texas Rangers with a limited-edition Blanco bottle featuring custom Texas Rangers branding and a ballpark design. The collectible will be available only in Texas for a short time.
2026-03-26
Horse Soldier Bourbon's Liberty Edition Boosts Spirits Industry Impact
Horse Soldier Bourbon has released a limited edition called Liberty Edition, a 13-year-old Kentucky straight bourbon that's only available in 1,776 bottles and is priced at nearly $800. The release honors the U.S.'s 250th anniversary and donates to the Statue of Liberty Foundation.
2026-03-25
PourMe Beverages Launches THC Drinks, Targets Spirits Industry Growth
PourMe Beverages, a new company run by a former motocross racer, has launched three THC-infused drinks in Tennessee and Florida that are designed to be tasty and compliant with local laws.
2026-03-25
Xplorer Spirits' Gold Medal Expansion Boosts Industry Distribution Trends
Xplorer Spirits is expanding after winning gold at a major spirits competition, and their peanut butter whiskey has been getting top honors in multiple competitions over the years.
2026-03-25
Autumn Nethery Promoted to Lead Jeptha Creed's Growth Strategy
Autumn Nethery has been promoted to Vice President of Operations at Jeptha Creed, a women-owned bourbon brand celebrating its 10th anniversary. She'll now lead all operations, including the distillery and visitor center, as the company looks to grow.
2026-03-24
Cheech & Chong's Hemp THC Drinks Expand Spirits Distribution Reach
Cheech and Chong’s Global Holding Company is teaming up with Breakthru Beverage Group to bring their hemp-derived THC drinks to more shelves, using the distributor's wide network to reach more people.
2026-03-24
Mojoz Launchs Edible Candy Shot Glass for Spirits Innovation
Mojoz has launched an edible candy shot glass that looks and feels like a real glass but dissolves in your mouth, making it the perfect portable drink for on-the-go spirits lovers.
2026-03-23
Spirits Market Surges to $198 Billion by 2032 on Craft Mixology Wave
The liqueur market is booming, with premium products and craft mixology driving growth toward a massive valuation by 2032,
2026-03-23
Rico Royale Tequila Gains Arizona Distribution After WSWA Silver Medals
Award-Winning Rico Royale Tequila Expands Arizona Hospitality Presence Following WSWA Portfolio Medal Sweep - relevant news for the beverage industry.
2026-03-22
Craftwell Launches Fruit-Forward RTD Cocktails with 7% ABV in PNW
Craftwell Cocktails is launching a new line of fruit-forward RTDs called Smash, with 7% ABV and three vibrant flavors that are designed to be light and refreshing for casual drinking.
2026-03-19
Jake Norris Unveils Curated Barrel Project for Spirits Industry Expansion
Jake Norris, the master distiller behind Stranahan’s and Laws Whiskey House, is launching a new whiskey project called The Curated Barrel Project, featuring a 7-year-aged bourbon finished in specialty barrels, with the first release set for April 2026.
2026-03-19
The Original Southside Sets New Standard in Spirits Transparency
The Original Southside has become the first RTD cocktail to get certified glyphosate residue free, proving that transparency and clean ingredients are now a priority in the spirits world.
2026-03-19
Elijah Craig Unveils 15-Year-Old Bourbon for Spirits Industry Expansion
Elijah Craig is launching its first 15-year-old single barrel bourbon, a bold and complex expression that highlights the brand's legacy and craftsmanship.
2026-03-18
Mezcal Market Surges to $1.26 Billion as Premiumization and Agave Authenticity Fuel Growth
Mezcal is moving from a small-scale artisanal product to a premium category, driven by authenticity and agave identity, with the market expected to nearly double in value over the next decade.
2026-03-18
Rocket Vodka Launches in Southern California with Liftoff Brands Expansion
Rocket Vodka, made from 100% apples, is launching in Los Angeles and Southern California with Liftoff Brands, aiming to tap into the region’s growing celebration culture ahead of the LA28 Olympics.
2026-03-18
El Mayor Tequila Launches 375mL Sizes for Expanded Spirits Distribution
El Mayor Tequila is rolling out 375mL sizes of its Blanco and Reposado expressions to better fit consumer needs, especially for springtime cocktails, with a new kit that includes the smaller bottle and ingredients for two popular drinks.
2026-03-17
Wild Tonic's $761K Raise Boosts Spirits Distribution Expansion
Wild Tonic just raised over $700k through Wefunder, which is a big deal for a small brand like them. They're using the money to expand and make new drinks, especially functional ones that are good for your gut and give you energy without all the junk.
2026-03-17
Ketel One Redefines Martini as Daytime Cocktail Staple
Ketel One Vodka is redefining the martini as a daytime drink with Patrick Schwarzenegger in a new creative that shows how cocktails can be enjoyed anytime, not just after dark.
2026-03-16
A Long Walk Through Single Malt Scotch: From Legal Labels to the Glass in Your Hand
Single malt Scotch is a legal category as much as a romance, and the glass in front of you only makes sense once you know how Scotland tied barley, pot stills, oak, and time into a single phrase on the label.
2026-02-15