Carlos Vargas currently works in the BevWire News Department for insights. He covers the business side of the spirits industry, focusing on supply chain, sourcing, and how spirits move from producer to market. Carlos reports on global spirits trends, production challenges, and the economic forces shaping what ends up in your glass.
To contact Carlos Vargas, reach out to staff@bevwire.com — please include [CARLOS VARGAS] at the start of the subject line.
98 articles
Coastal-Born Ysidro Sake Spritz Heads South: Brand Partners with Breakthru Beverage Group for Southern California Expansion - relevant news for the beverage industry.
2026-05-08
Sophie Turner Brings a Little Summer Magic to the Riviera With ST-GERMAIN - relevant news for the beverage industry.
2026-05-07
Visitor spending and jobs here are huge by the official counts, but plenty of locals still say craft barely shows up next to cocktails and late nights, and the national beer data helps explain part of that gap.
2026-04-30
Non-alcoholic beer has moved from a sideline lager segment into a premium, tech-heavy category that is growing faster than overall craft volume in many forecasts, and the brands winning are the ones that treat NA as its own product, not a watered-down afterthought.
2026-04-29
A taproom can pour excellent beer and still fail if the owner never gets comfortable with cash flow, channel mix, and the boring work of permits, payroll, and follow-up on every sales lead.
2026-04-29
Opening a brewery still gets sold on glassware and recipe cards, but a lot of early failures trace back to effluent loads, CO2 supply, and capital rules that never show up in a homebrew club tasting.
2026-04-29
First BevWire newsletter edition — Beer30 Lite for small breweries, restaurant wine markups and the sommelier playbook, Buffalo Trace Eagle Rare 30, and a comparative snapshot of spirits brands on social.
2026-04-29
Spirits brands used to rely on TV, billboards, and one-way mass ads; younger drinkers often skip that for social feeds, peer content, and evidence that a pour is worth the price.
2026-04-29
Hendrick’s built a crowded super-premium gin slot by leaning into odd botanicals, dual-still production, and immersive “unusual” experiences, and trade reporting ties that positioning to resilient depletions while the wider gin category loses cases at the value end.
2026-04-29
Casalú Inks Distribution Deal with South Florida's Anheuser-Busch Wholesaler, Eagle Brands - relevant news for the beverage industry.
2026-04-29
New Dilmah Craft Iced Tea Campaign Celebrates the Enduring Appeal of Real Ceylon Tea - relevant news for the beverage industry.
2026-04-28
Double Dutch has launched a new range of premium can mixers with a bold, vibrant design that reflects the brand's elevated positioning and focus on flavor.
2026-04-28
Altamar Brands has launched Lágrimas del Valle’s new tequila, La Mesa del Charco, its first single estate tequila from a field in Jalisco.
2026-04-28
Dwayne Johnson’s Teremana Tequila Brings People Together to Reconnect at the Table With “Share the Table, Share the Mana” - relevant news for the beverage industry.
2026-04-28
Jeptha Creed Distillery is releasing Bruce’s Blue Kentucky Straight Bourbon Whiskey, made from heirloom corn grown on their farm.
2026-04-28
We put together a running list of non-alcoholic beers, ciders, wines, and a few functional sips that showed up in April 2026 retail and press, with rough prices and where to look if you want to try them.
2026-04-27
As of April 2026, the global brewing sector has entered a period of "new normalcy," defined by a complex transition from volume-driven growth to value-based engagement. The overarching strategic challenge for the modern brewer is no longer just defending market share, but navigating a fundamental shift where consumers are increasingly choosing to "drink differently" rather than simply "drinking less."
2026-04-27
Jordan's Skinny Mixes has launched Refresher Stix and Protein Coffee Stix, new portable drink sticks that offer hydration and energy without compromising health goals.
2026-04-24
WALOVI has signed distribution deals in Portugal and Spain, moving from isolated market entries to a deeper regional expansion.
2026-04-24
Churchill Downs Unveils New and Expanded Brand Partnerships Further Elevating the Fan Journey at the 152nd 'Run for the Roses®' - relevant news for the beverage industry.
2026-04-24
Josie Beverages has launched a new line of adaptogen energy drinks with no sugar, calories, or crash, available online and in select retailers.
2026-04-23
NEFT Vodka Supports Heal the Bay Through Earth Month Coastal Cleanup Efforts & Donations - relevant news for the beverage industry.
2026-04-23
WALOVI Signs Deals in Portugal & Spain, Moves from Scattered Footprints to Regional Deepening USA - English India - English APAC - Traditional Chinese APAC - Thai APAC - Malay Japan - Japanese USA - Français USA - Deutsch BRAZIL - Portuguese MEXICO - Spanish USA - español Korea - 한국어 - relevant news for the beverage industry.
2026-04-23
Graasi Organic Barley Water partners with Kill Cliff FC Training Center to support athlete hydration and recovery.
2026-04-22
Most answers came back to sound levels you can talk over, staff who seem glad you are there, and basics like food and cleanliness, with sharp splits on kids, dogs, and events.
2026-04-21
Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe - relevant news for the beverage industry.
2026-04-21
Tequila El Mexicano launches its Añejo line, a six-year-old tequila aged in American and French oak casks, celebrating family heritage and traditional agave craftsmanship.
2026-04-21
Pursuit Spirits has been chosen to represent the 2026 Whiskey Row Series, featuring a special rye whiskey.
2026-04-21
SOLZI launches a sparkling espresso tonic sweetened with organic dates, available for direct-to-consumer purchase nationwide.
2026-04-21
Brooklyn's Widow Jane Distillery Introduces Bourbon Finished for 8 Months in Tequila Ocho Casks - relevant news for the beverage industry.
2026-04-20
See the Elephant Amaro, an American-owned Italian amaro made from arugula, has partnered with Massanois to distribute it in New York, New Jersey, and Connecticut.
2026-04-20
Arvos has acquired Père Olive, a Belgian company known for chilled Mediterranean products, to strengthen its presence in the table olive category.
2026-04-17
Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon - relevant news for the beverage industry.
2026-04-17
If you are trying to decide whether THC drinks belong in your plant, the real questions are what you must get right before the first batch, whether the brewhouse needs new iron, and where a dollar spent on gear actually buys shelf life instead of regret.
2026-04-16
A 4/20 celebration in Brooklyn blends music, cannabis culture, and premium lifestyle experiences with a focus on intention, creativity, and community.
2026-04-15
The World’s First Iced Turkish Coffee RTD Introduces a New Era of Cultural Wellness - relevant news for the beverage industry.
2026-04-15
Tito’s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor - relevant news for the beverage industry.
2026-04-15
Zing Zang launches a new Espresso Martini Mix that uses real coffee and cocoa bitters to make a quick, bartender-quality cocktail.
2026-04-15
Gigli is launching a new rebranded line of hemp beverages called 'Glow-Up' with six new flavors, aiming to position itself in the evolving THC beverage market.
2026-04-14
BCB Brooklyn 2026 is adding new stages and deeper skill-building to its education program, with sessions on the next frontier of flavor and Latin American spirits.
2026-04-14
Branch & Barrel Distilling won two medals for its Colorado-made bourbons at the Denver International Spirits Competition, with one earning Double Gold and the other Gold.
2026-04-13
Hyde’s Hail Mary, a hemp-infused beverage by former NFL safety Micah Hyde, is launching two new flavors: Orange Shandy and Ginger Shandy.
2026-04-13
Mixxers Selected for KeHE Golden Ticket and 2026 Elevate™ Program, Accelerating National Retail Expansion - relevant news for the beverage industry.
2026-04-13
Woody Creek Distillers has released a new rye whiskey called William H. Macy Reserve Rye Third Edition, which will be available starting May 15, 2026.
2026-04-13
Taste of Rum 2026 Exceeds Expectations: Nearly 1,800 Attendees and More Than 150 Rum Expressions - relevant news for the beverage industry.
2026-04-13
GateDrop Energy Gummies, a new energy gummy brand inspired by motocross and action sports culture, is set to disrupt the energy drink category with its CPG 2.0 strategy.
2026-04-13
As beer wholesalers consolidate, craft owners face tighter leverage and respond with smarter contracts, self-distribution where legal, and guild advocacy.
2026-04-12
Shelf decisions usually start with whether the package tells you when the beer was made, who made it, and what it is, before anyone falls in love with the illustration.
2026-04-12
High Rise Launches Elevated New THC Infusion Flavors: Orange and Raspberry - relevant news for the beverage industry.
2026-04-09
Swiiyo Launches Next-Gen Low-Sugar Popping Boba Energy Drink to Combat “Jittery” Energy - relevant news for the beverage industry.
2026-04-09
Breckenridge Distillery Introduces Honey Whiskey Crafted with Rare Nigerian Goldswarm Honey - relevant news for the beverage industry.
2026-04-07
Island Company Rum Launches Public Investment Round Following Unprecedented Global Award Run - relevant news for the beverage industry.
2026-04-07
Jim Beam Debuts "Home Field Advantage" Campaign, Celebrating the Spirit of Fans Ahead of the World’s Biggest Tournament - relevant news for the beverage industry.
2026-04-07
Redemption Whiskey Unveils Bold New Packaging, Reformulated Bourbon, and Its Next Act - relevant news for the beverage industry.
2026-04-07
The Gambrinus Company and Margaritaville Alcohol Beverage Trust to Launch LandShark Vodka Seltzer - relevant news for the beverage industry.
2026-04-07
Dirty Sue has added new garnishes and introduced a Three-Way Martini, a lower-alcohol version of the classic dirty martini.
2026-04-06
Coastal Cocktails is teaming up with the Norfolk Tides to bring their refreshing drinks to the ballpark this season.
2026-04-03
Hard Truth Distilling Co. has released a new bourbon finished in French oak casks, combining two mash bills for a complex and velvety flavor.
2026-04-03
Disaronno is bringing back its Godfather Week celebration in the U.S., highlighting the classic Godfather cocktail with over 49 participating bars and retailers from April 6–19, 2026.
2026-04-02
Hello Soju, a premium soju brand, is teaming up with LAFC to bring their spirit to the stadium and fans across Los Angeles.
2026-04-02
Mike Liantonio, a logistics veteran with decades of experience in supply chain and distribution, has been named president of NXTPoint Logistics, bringing his leadership expertise to the company.
2026-04-02
Pantalones Organic Tequila is expanding into Asia, launching in several countries like Thailand and Singapore with its organic tequila line.
2026-04-02
HRA 10th Annual Charity Golf Tournament Supporting Childhood Cancer - relevant news for the beverage industry.
2026-04-02
Mijenta is teaming up with Women’s Earth Alliance for their Earth Month campaign, donating $1 per bottle sold to support regenerative agriculture in Mexico. It's a partnership that blends sustainability with social impact.
2026-04-01
The Pickle Juice Company is launching a new fragrance called Parfum de Pickle Juice that combines performance and scent for athletes.
2026-04-01
Mingle Mood by Mingle Mocktails is launching Pomegranate Spark, a functional drink with aphrodisiac botanicals like rose and cardamom, designed to elevate mood for social occasions. The product drops on April 1st with a discount code.
2026-03-31
Prova Spirits is launching a small-batch rum made in their Louisville distillery, using cane sugar and molasses, distilled twice on a pot still, with notes of sweetgrass, coconut, and banana—designed to shine in cocktails.
2026-03-31
Rico Royale Tequila is now available at 333 and NINE Sushi, part of the Three Thirty Three Restaurant Group. The brand's Reposado Rosa is featured in their new cocktail program, marking a key expansion for the ultra-premium tequila.
2026-03-31
Tailgate Spirits has named RNDC as the exclusive distributor for its Blue Lot® Bourbon in West Virginia, making the bourbon available statewide through more than 75 retail accounts.
2026-03-31
Malibu is launching a new campaign called 'Get Ready With Malibu Pink,' featuring the brand's latest product, Malibu Pink—a pink rum with guava, coconut, and pineapple. The campaign stars Sabrina Brier and aims to blend fashion and flavor in GenZennial culture.
2026-03-30
ONE ROQ Releases Q1 2026 Marketplace Performance Report, Signals Expansion of Digital Growth Infrastructure - relevant news for the beverage industry.
2026-03-30
Angel's Envy and Proof & Wood unveil premium, age-stated expressions, while Barrell Craft Spirits finishes whiskey in wine barrels. Distribution news includes Game On Spirits and Waterloo Gin.
2026-03-30
Angel's Envy and Proof & Wood unveil premium, age-stated expressions, while Barrell Craft Spirits finishes whiskey in wine barrels. Distribution news includes Game On Spirits and Waterloo Gin.
2026-03-30
The global food and beverage industry is heading toward a more sustainable future, with increased use of technologies like IoT, blockchain, and precision fermentation. Companies are also showing growing interest in regenerative farming and personalized nutrition to meet evolving consumer demands.
2026-03-27
Dora’s Naturals is launching a new division called Exhale Beverage Distributors to focus on non-alcoholic and functional drinks, like the New Brew seltzers that use kratom and kava as an alternative to alcohol.
2026-03-27
23rd State and MoreBetter have set a new standard for THC beverages with real-world data showing consistent onset and duration in their products like Fresh Press and SHAKE.
2026-03-26
Barrel-Aged Malört 2026, or BAM, is a new release from Jeppson’s Malört that brings a more refined but still intensely bitter version of the Chicago classic, aged in ex-bourbon barrels and now available for purchase.
2026-03-26
Delaware North is running its 'Bee the Difference' campaign again for Earth Month, offering a special margarita made with PATRÓN Silver Tequila that includes an AR experience to educate guests on pollinators and tequila production.
2026-03-26
The beverage emulsion market is growing as more spirits brands look for natural and clean-label ingredients to improve product quality and meet consumer demand.
2026-03-26
Teremana Tequila is celebrating its third year as the Official Premium Tequila Partner of the Texas Rangers with a limited-edition Blanco bottle featuring custom Texas Rangers branding and a ballpark design. The collectible will be available only in Texas for a short time.
2026-03-26
Horse Soldier Bourbon has released a limited edition called Liberty Edition, a 13-year-old Kentucky straight bourbon that's only available in 1,776 bottles and is priced at nearly $800. The release honors the U.S.'s 250th anniversary and donates to the Statue of Liberty Foundation.
2026-03-25
PourMe Beverages, a new company run by a former motocross racer, has launched three THC-infused drinks in Tennessee and Florida that are designed to be tasty and compliant with local laws.
2026-03-25
Xplorer Spirits is expanding after winning gold at a major spirits competition, and their peanut butter whiskey has been getting top honors in multiple competitions over the years.
2026-03-25
Autumn Nethery has been promoted to Vice President of Operations at Jeptha Creed, a women-owned bourbon brand celebrating its 10th anniversary. She'll now lead all operations, including the distillery and visitor center, as the company looks to grow.
2026-03-24
Cheech and Chong’s Global Holding Company is teaming up with Breakthru Beverage Group to bring their hemp-derived THC drinks to more shelves, using the distributor's wide network to reach more people.
2026-03-24
Mojoz has launched an edible candy shot glass that looks and feels like a real glass but dissolves in your mouth, making it the perfect portable drink for on-the-go spirits lovers.
2026-03-23
The liqueur market is booming, with premium products and craft mixology driving growth toward a massive valuation by 2032,
2026-03-23
Award-Winning Rico Royale Tequila Expands Arizona Hospitality Presence Following WSWA Portfolio Medal Sweep - relevant news for the beverage industry.
2026-03-22
Craftwell Cocktails is launching a new line of fruit-forward RTDs called Smash, with 7% ABV and three vibrant flavors that are designed to be light and refreshing for casual drinking.
2026-03-19
Jake Norris, the master distiller behind Stranahan’s and Laws Whiskey House, is launching a new whiskey project called The Curated Barrel Project, featuring a 7-year-aged bourbon finished in specialty barrels, with the first release set for April 2026.
2026-03-19
The Original Southside has become the first RTD cocktail to get certified glyphosate residue free, proving that transparency and clean ingredients are now a priority in the spirits world.
2026-03-19
Elijah Craig is launching its first 15-year-old single barrel bourbon, a bold and complex expression that highlights the brand's legacy and craftsmanship.
2026-03-18
Mezcal is moving from a small-scale artisanal product to a premium category, driven by authenticity and agave identity, with the market expected to nearly double in value over the next decade.
2026-03-18
Rocket Vodka, made from 100% apples, is launching in Los Angeles and Southern California with Liftoff Brands, aiming to tap into the region’s growing celebration culture ahead of the LA28 Olympics.
2026-03-18
El Mayor Tequila is rolling out 375mL sizes of its Blanco and Reposado expressions to better fit consumer needs, especially for springtime cocktails, with a new kit that includes the smaller bottle and ingredients for two popular drinks.
2026-03-17
Wild Tonic just raised over $700k through Wefunder, which is a big deal for a small brand like them. They're using the money to expand and make new drinks, especially functional ones that are good for your gut and give you energy without all the junk.
2026-03-17
Ketel One Vodka is redefining the martini as a daytime drink with Patrick Schwarzenegger in a new creative that shows how cocktails can be enjoyed anytime, not just after dark.
2026-03-16
Single malt Scotch is a legal category as much as a romance, and the glass in front of you only makes sense once you know how Scotland tied barley, pot stills, oak, and time into a single phrase on the label.
2026-02-15
