Ken Grossman Opened the Door Himself
On a Monday morning at Sierra Nevada in Chico, co-founder Ken Grossman greeted us in person—not a receptionist—and spent nearly an hour on craft beer, community, and bikes.
2026-06-04
Trade analysis and press coverage—built for high-intent research (operations, sourcing, competitive context).
2 articles on BevWire
On a Monday morning at Sierra Nevada in Chico, co-founder Ken Grossman greeted us in person—not a receptionist—and spent nearly an hour on craft beer, community, and bikes.
2026-06-04
Sierra Nevada is bringing back its limited-edition Pale Ale packaging featuring national parks, continuing their partnership with the National Park Foundation and expanding to include more parks in 2026.
2026-04-02