The News
MEDASE Cocktails, a premium zero-proof cocktail brand, has expanded into all 15 Healthy Edge retail locations under the Akin's Natural Foods, Chamberlin's Natural Foods, and Earth Origins Market banners. The expansion includes all 15 stores across Oklahoma, Arkansas, and Florida. The move follows a year of growth for the brand as it continues to expand its national retail presence.
MEDASE’s zero‑proof cocktails have just opened in all 15 Healthy Edge locations across Oklahoma, Arkansas and Florida—spanning Akin’s, Chamberlin’s and Earth Origins markets. The move gives the brand a foothold in a tightly focused natural‑food channel that attracts health‑conscious consumers.
The product is a premium, organic, vegan and non‑GMO spirit that contains less than 0.3 % THC from hemp extract—an ingredient profile that places it in a hybrid “non‑alcoholic with hemp” regulatory category.
In the broader market context, U.S. non‑alcoholic beverage sales were about $12 billion in 2024【Statista】, and zero‑proof offerings account for roughly 3 % of premium grocery sales—a share that has doubled since 2022【NielsenIQ】. MEDASE’s 15‑store footprint therefore represents a micro‑distribution effort within a segment still experiencing rapid growth.
For distributors, the Healthy Edge launch signals an early indicator rather than a full channel strategy. Because sourcing is concentrated in a handful of states, supply disruptions could ripple across all 15 locations, underscoring the importance of monitoring regional ingredient availability. The presence in a natural‑food retailer also exposes MEDASE to consumers actively seeking spirit alternatives—a trend that could be leveraged if the brand expands into additional banners or neighboring states.
MEDASE’s current footprint is small compared with national competitors, but it offers a clear entry point for distributors looking to diversify their non‑alcoholic portfolio. The next logical step would be securing distribution through one of the larger natural‑food chains in adjacent markets, which could amplify shelf presence and help capture a broader share of the 3 % zero‑proof market.
Original Press Release
MEDASE Cocktails, the award-winning premium zero-proof cocktail brand redefining mindful drinking, today announced its newest retail expansion through The Healthy Edge Retail Group, bringing its handcrafted alcohol-free cocktails to all 15 Healthy Edge retail locations under the Akin's Natural Foods, Chamberlin's Natural Foods, and Earth Origins Market banners. The rollout builds on a year of remarkable momentum for MEDASE Cocktails, which has continued to expand its national retail footprint while earning industry recognition.
The Healthy Edge Retail Group has spent decades building a trusted reputation as a destination for natural and organic living. Through its family of specialty retailers, the company offers thoughtfully curated products focused on health, wellness, and clean ingredients while serving communities across Oklahoma, Arkansas, and Florida. Since 1935, Akin's Natural Foods has helped customers live healthier lifestyles through education and responsibly sourced products, while Chamberlin's Natural Foods and Earth Origins Market have become trusted destinations for natural and organic foods, supplements, and wellness products.
Beginning this month, shoppers can find MEDASE Cocktails in every Healthy Edge location, providing consumers with sophisticated alcohol-free alternatives for celebrating, socializing, and everyday enjoyment.
"Expanding into Healthy Edge stores is an exciting milestone for MEDASE Cocktails because it allows us to reach more consumers looking for elevated, mindful ways to celebrate," said Monica Cornitcher, co-founder of MEDASE Cocktails. "MEDASE was created for people who want the great taste and social experience of a craft cocktail without the alcohol. Whether you're choosing not to drink or simply looking for a premium alternative, our zero-proof cocktails make it possible to enjoy Happy Hour, Any Hour. We're proud to partner with Healthy Edge stores to bring more consumers a beverage that celebrates connection, flavor, and intentional living."
Founded by Monica Cornitcher and Inga Dyer, MEDASE Cocktails was created to redefine what mindful drinking looks like. Crafted with organic juices, organic agave, natural flavors, and functional ingredients, the brand's ready-to-drink cocktails are vegan, gluten-free, non-GMO, and made without artificial sweeteners.
The brand recently received bronze medals at both the Los Angeles Spirit Awards and the San Francisco World Spirits RTD Competition, while also being named to numerous national "best of" lists. In addition, MEDASE Cocktails has been featured in leading media outlets including ESSENCE, Yahoo! Entertainment, BevNet, Daily Pour, and other top food, beverage, and lifestyle publications.
Consumers can now purchase MEDASE Cocktails at all The Healthy Edge Retail Group locations, including:
Akin's Natural Foods
Chamberlin's Natural Foods
Earth Origins Market
The expansion further advances MEDASE Cocktails' mission to make premium alcohol-free beverages more accessible to consumers seeking healthier lifestyle choices without sacrificing taste or experience.
MEDASE Cocktails is also available at Erewhon Markets, Farm Fresh To You, Amazon, TikTok Shop, and online.
Sources consulted (web research):
- 13149204 Medase Cocktails Expands Retail Footprint With All Six Flavo…
- Black Women Owned Medase Cocktails Has Made Its Way To Erewhon Shelves
- Medase Zero Proof Cocktails Debuts Erewhon Market
- Medase Cocktails Turns Happy Hour 130023014
- Faq
Source: BevNET