The News
Kirk Parsons founded Parsons Fine Imports in 2022 as an importer and wholesaler focused on Georgian wines. The company works with 18 wineries and offers nearly 120 wines in the U.S. market, showcasing traditional and modern Georgian winemaking styles. The business is run by Kirk and his son, Will.
Parsons Fine Imports has added a portfolio of 120 Georgian wines sourced from 18 wineries, now available in the United States through its wholesale channel.
The launch taps into Georgia’s 8,000‑year winemaking heritage—a narrative underscored by a recent article on Wishtv.com titled “Georgia Wine Rich Tradition.” With 525 native grape varieties in Georgia, the 120‑wine selection represents just a fraction of what the country can offer.
Sales remain confined to Parsons’ wholesale network; the wines are not sold directly to retailers. The “Echoes of Wine” documentary—aired on SOMM TV—offers additional storytelling material for marketing teams. Georgia exports to 68 countries, indicating a reliable supply chain that can support U.S. distribution.
For bars looking to differentiate, consider adding a curated selection of qvevri‑fermented Georgian reds. Wholesalers can position this portfolio as a story‑driven line to secure premium pricing within the expanding natural‑wine market. The 120‑wine range gives distributors a wide canvas for positioning in the burgeoning natural‑wine segment.
Original Press Release
Kirk Parsons spent nearly three decades serving in the U.S. Marine Corps. It was his military assignments overseas that first brought him to Georgia—a country many Americans knew little about, but one he found himself returning to year after year. What began as a professional mission soon became something deeply personal. Kirk discovered a culture where hospitality is a way of life, every meal is an opportunity to build lasting friendships, and wine is more than a drink—it's an expression of identity. Those experiences didn't simply leave an impression; they changed the course of his life. In 2022, Kirk founded Parsons Fine Imports as an importer and wholesaler dedicated to introducing U.S. consumers to the remarkable diversity of Georgian wine—and today runs it alongside his son, Will.
A Portfolio Built on Relationships
Parsons Fine Imports was built on a simple philosophy: represent the true diversity of Georgian wine through long-term relationships with the people who make it. Today, the family-run importer works with 18 carefully selected wineries, bringing nearly 120 wines to the U.S. market.
Rather than build around a single style, the portfolio reflects the many faces of Georgian winemaking—from traditional qvevri wines, fermented and aged in clay vessels buried underground, to contemporary expressions crafted in stainless steel and oak. Together, the lineup showcases the range of Georgia's indigenous grapes, including Saperavi, Rkatsiteli, Kisi, Chinuri, Mtsvane, Tavkveri, Shavkapito, and beyond.
Partner wineries include Villa Mosavali, Giuaani, Barbale, Disveli Estate, Terra Kisi, Traditsiuli, Tanini, Satsnakheli, Château Buera, Ghvardzelashvili's Marani, Marbano, Lazmauri, Kiketi Farm Wine, Chelti, Schuchmann, Labara, Spring Fields, and Wine Thieves—each selected not only for the quality of its wines, but also for its philosophy, craftsmanship, and story. Many of these partnerships have been built over years of returning to Georgia, where shared meals, vineyard walks, harvest conversations, and traditional supras have transformed business relationships into lasting friendships. At a Georgian supra—a feast centered on hospitality, wine, and heartfelt toasts—a glass raised often carries the same weight as a handshake.
"Every visit reminds me that great wine begins with great people," said Kirk Parsons. "The wines are exceptional, but it's the friendships and trust we've built over the years that make this business so rewarding. We don't simply import bottles—we're honored to share the people, traditions, and culture behind them."
That relationship-driven approach comes at a timely moment, as interest in Georgian wine continues to grow. This month, SOMM TV released Echoes of Wine, a feature documentary exploring Georgia's 8,000-year winemaking tradition and the people preserving it today. Among the featured wineries is Villa Mosavali, one of Parsons Fine Imports' long-standing producer partners. As the documentary introduces new audiences to Georgian wine, Parsons Fine Imports offers consumers the opportunity to discover those wines firsthand through one of the most diverse Georgian wine portfolios in the U.S.
How to Get Involved
For distributors, retailers, sommeliers, and beverage directors: Demand for Georgian wine isn't a maybe anymore—it's a curve, and it's climbing. Parsons Fine Imports offers direct access to the portfolio, along with the market guidance to place it well: which region, which grape, which bottle fits your list.
For distributors, retailers, sommeliers, and beverage directors: Demand for Georgian wine isn't a maybe anymore—it's a curve, and it's climbing. Parsons Fine Imports offers direct access to the portfolio, along with the market guidance to place it well: which region, which grape, which bottle fits your list.
For consumers: Georgian wine is having its on-screen moment—from Echoes of Wine to the Georgia segment on All Access with Andy Garcia. If either is still on your watchlist, don't press play empty-handed. Pick up a bottle from parsonsfineimports.com and pour something real while Georgia tells its own story on screen. No subtitles required.
For consumers: Georgian wine is having its on-screen moment—from Echoes of Wine to the Georgia segment on All Access with Andy Garcia. If either is still on your watchlist, don't press play empty-handed. Pick up a bottle from parsonsfineimports.com and pour something real while Georgia tells its own story on screen. No subtitles required.
For media: Kirk Parsons is available for interviews on his path from military service to Georgian wine, and on the relationships behind the portfolio. Media samples are available for qualified journalists and reviewers. For interviews or sampling, contact the press office at Beviour Marketing.
For media: Kirk Parsons is available for interviews on his path from military service to Georgian wine, and on the relationships behind the portfolio. Media samples are available for qualified journalists and reviewers. For interviews or sampling, contact the press office at Beviour Marketing.
Sources consulted (web research):
- Georgian Wine Rich Tradition Indiana
- Birthplace Of Wine Local Importer To Bring Taste Of Georgias Ancient…
- For Authenticity Look To The Wines Of Georgia
- Parsonsfineimports site
- About Us
Source: BevNET