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2 Towns Ciderhouse announced its entry into Wisconsin in April 2026. The company will distribute its ciders through six wholesalers including Frank Beverage Group, La Crosse Beverage, Beer Capitol Distributing, CJW, Lee Beverage, and Kay Distributing. This partnership aims to provide statewide coverage and access to retail and on-premise accounts.
Premium cider continues to outpace most beer categories in off‑premise channels—convenience‑store sales of cider grew faster than every beer segment except non‑alcoholic in 2025, yet still represents only about 0.5 % of total U.S. beer and cider volume.
2 Towns Ciderhouse is expanding that trend by entering Wisconsin on April 20 — a launch into its 16th state. The brand will be carried through six wholesalers: Frank Beverage Group, La Crosse Beverage, Beer Capitol Distributing, CJW, Lee Beverage, and Kay Distributing. 2 Towns has been ranked #1 in the Pacific Northwest for craft cider and beer and is #2 nationally based on grocery‑store sales data from IRI; that ranking reflects its performance in retail rather than liquor‑store or on‑premise venues.
The company produces roughly 3 million gallons of cider annually and operates more than 100,000 square feet across three production facilities. The six‑wholesaler network delivers statewide coverage that is difficult to achieve with a single distributor, giving distributors an extensive channel footprint in Wisconsin’s off‑premise market.
For trade stakeholders, the key takeaway is that premium cider can drive demand in new markets when supported by a broad distribution strategy and sufficient production capacity.
Original Press Release
CORVALLIS, Ore., April 20, 2026 — 2 Towns Ciderhouse today announced its entry into Wisconsin, extending its reach into its 16th state and broadening access to its Pacific Northwest-crafted ciders.
The partnership includes distribution through a group of six Wisconsin wholesalers, including Frank Beverage Group, La Crosse Beverage, Beer Capitol Distributing, CJW, Lee Beverage, and Kay Distributing. Together, these partners provide strong statewide coverage and deep relationships across retail and on-premise accounts.
“2 Towns Ciderhouse brings a level of quality and flavor that really stands out in the cider category,” said Matthew Braun, vice president of sales and marketing, Beer Capitol Distributing. “Their focus on crafting cider with real fruit and Pacific Northwest apples makes them a strong addition to our portfolio. We see a clear opportunity to grow the brand with retailers and consumers across Wisconsin, delivering what today’s shoppers are asking for.”
The collaboration sets the stage for thoughtful growth and strong market execution across Wisconsin.
“Beer Capitol Distributing’s network gives us the local expertise and execution to establish 2 Towns in Wisconsin with intention,” said Aaron Sarnoff-Wood, chief sales and marketing officer at 2 Towns Ciderhouse. “We’re seeing strong demand for premium, fruit-forward ciders in new markets, and we’re proud to introduce our Pacific Northwest-crafted ciders alongside partners who know how to build brands the right way to drive lasting growth.”
This expansion builds on 2 Towns Ciderhouse’s growing footprint and the established presence of its sister brand, Seattle Cider Co. By leveraging the scale and expertise of its Wisconsin distribution partners, 2 Towns is poised to bring its ciders to a broader audience across the state.
About 2 Towns Ciderhouse
Founded in 2010, 2 Towns Ciderhouse is an independently owned, Northwest-based beverage company dedicated to crafting high-quality cider and innovative beverages using whole, thoughtfully sourced ingredients. What began in a 900-square-foot garage has grown into one of the nation’s largest craft beverage companies, with more than 100 employees, three production facilities totaling over 100,000 square feet, and distribution across 16 states. 2 Towns is the #1 craft cider and beer brand in the Pacific Northwest and #2 cider brand nationwide and continues to evolve the beverage space as a premium total beverage company.
Sources consulted (web research):
- How 2 Towns Ciderhouse Went Taxi Garage One Americas Largest Craft Ci…
- 2 Towns Ciderhouse Climbs Up To 2 Cidery Nationwide
- 2 Towns Ciderhouse Acquires Seattle Cider Brand
- 2 Towns Ciderhouse Partners With Johnson Brothers To Distribute Craft…
- 2 Towns Ciderhouse Brings Pacific Northwest Craft To Wisconsin
Source: BevNET