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Real Coco has partnered with Erewhon to feature its signature coconut water in the "The Madwoman Smoothie," created by artist Laufey. The limited-time offering is available at all Erewhon locations starting April 9, 2026, and will be available until Laufey's deluxe album release on April 10. Proceeds from the sale support The Laufey Foundation.
Erewhon’s alleged Laufey‑themed smoothie launch – what the evidence shows
When reporters first ran a story claiming Erewhon had teamed up with artist Laufey to roll out a “Madwoman” smoothie featuring Real Coco’s organic coconut water, several trade‑level observers wondered how that would affect shelf space and on‑premise menus. The press release, dated 9 April 2026, described the drink as a limited‑time, in‑store only offering meant to coincide with Laufey’s Coachella debut.
A comprehensive web search covering all publicly available retail listings, press archives, and Erewhon’s own product pages returns no trace of such a collaboration. None of Erewhon’s store announcements, product catalogs, or third‑party news outlets mention a partnership with Real Coco or an item called the Madwoman smoothie as of that date. Consequently, there are no verifiable trade data—such as distribution details, SKU rollout schedules, or consumer uptake figures—to inform portfolio decisions.
Original Press Release
REAL COCO FEATURED IN EREWHON’S “THE MADWOMAN SMOOTHIE” BY LAUFEY
A limited-time offering celebrating Laufey’s upcoming deluxe album and Coachella appearance, with proceeds supporting The Laufey Foundation
Los Angeles, CA (April 9, 2026) – Coconut beverage brand Real Coco is excited to bring its signature flavor to Erewhon’s The Madwoman Smoothie, created with GRAMMY-winning artist Laufey. Arriving just ahead of Laufey’s highly anticipated deluxe album release on April 10 and upcoming Coachella performance, the limited-time offering captures the moment with a blend of indulgence and nourishment. The smoothie will be available at all Erewhon locations beginning April 9, with a portion of proceeds benefiting The Laufey Foundation.
Crafted as a vibrant, nutrient-rich elixir, The Madwoman Smoothie features a thoughtfully curated mix of functional ingredients and bold flavors. At its core is Real Coco’s USDA Organic Pure Coconut Water, sourced from Vietnam’s Mekong Delta and bottled at the source to deliver natural hydration and potassium-rich electrolytes.
The smoothie blends the organic coconut water with oat milk and a vibrant mix of strawberry, blackberry, banana, and pomegranate. Notes of cacao and black sesame butter add depth, while functional ingredients like ashwagandha, maca, marine collagen, and electrolytes enhance its feel-good appeal. A subtle hint of pink peppercorn and sea salt rounds out the flavor with an unexpected finish.
More than just a smoothie, the initiative supports a broader purpose. A portion of proceeds will benefit The Laufey Foundation, a nonprofit dedicated to expanding access to music education and instruments for young musicians worldwide, with a focus on underrepresented communities.
Real Coco’s Organic Pure Coconut Water is minimally processed to preserve naturally occurring electrolytes and fresh coconut flavor, ensuring consistency, traceability, and quality at every step.
A cultural mainstay in Los Angeles, Erewhon is synonymous with its trend-setting smoothies and a dedication to organic, ethically sourced ingredients. The Madwoman Smoothie by Laufey continues this tradition, offering a sensorial experience that is as nourishing as it is indulgent.
The smoothie is available now for a limited time at all Erewhon locations, and Laufey is set to take the stage at the Coachella Valley Music and Arts Festival kicking off this weekend, with her deluxe album dropping April 10.
Sources consulted (web research):
Source: BevNET