The News
NÜTRL Vodka Seltzer announced the launch of its newest flavors: Blueberry and Peach, made with real vodka, real fruit juice, and no artificial flavors or sweeteners. The new flavors reflect NÜTRL’s continued evolution toward innovative, tasty options that deliver bold yet balanced flavor for today's drinkers.
The Takeaway
- Flavor Innovation: NÜTRL Blueberry is one of the few available in the spirits-based seltzer segment, offering a bright, balanced flavor with real vodka and blueberry juice. This move taps into growing consumer interest in unique fruit flavors beyond the usual suspects.
- Market Positioning: With peach accounting for about 10% of the category, NÜTRL is staking its claim in one of the most popular seltzer flavors. The brand is leveraging a premium, authentic offering that aligns with current demand and complements existing flavors like Orange and Lime.
- Consumer Demand: By launching these two new options, NÜTRL is responding to real consumer preferences—blueberry’s rising popularity across adjacent categories and peach's established appeal in seltzers. This shows the brand is actively listening to what drinkers want.
Original Press Release
NÜTRL Vodka Seltzer, the #2 spirits-based seltzer and the #1 contributor to growth within the category, announced the launch of its newest flavors: NÜTRL Blueberry and NÜTRL Peach. Made with real vodka, real fruit juice, and no artificial flavors or sweeteners, the new flavors reflect NÜTRL’s continued evolution toward innovative, tasty options that deliver bold yet balanced flavor and the great taste today’s drinkers have come to expect.
NÜTRL Blueberry is one of the few available blueberry flavors in the spirits-based seltzer segment. It delivers a bright, balanced taste that is expressive without overpowering and is crafted with real vodka and real fruit juice, striking the perfect balance between bold flavor and refreshing sweetness.
Peach flavor is a staple of the seltzer market and remains one of the most popular flavors in the category, making it a natural addition to the NÜTRL lineup. With peach accounting for approximately 10% of the spirits-based seltzer category, the launch of NÜTRL Peach allows the brand to stake its claim in one of the segment’s most popular flavor profiles, meeting strong consumer demand with a premium, authentic offering. Crafted with real peach juice, NÜTRL Peach delivers a superior, fruit-forward option for seltzer fans and joins other fan-favorite flavors like Orange, Strawberry, and Lime in a craveable variety pack.
“We've seen blueberry gain popularity across adjacent beverage categories like juices and lemonades, but it remains a unique flavor in spirits-based seltzers,” said Steve Wolf, Vice President of Marketing, Beyond Beer at Anheuser-Busch. “As one of few spirits-based seltzers to offer blueberry, NÜTRL has an opportunity to stand out while delivering high-quality vodka seltzers that don’t compromise on taste. With both new flavors, Peach and Blueberry, NÜTRL is focused on meeting that demand with true-to-fruit flavor, smooth refreshment, and real drinkability. Whether it’s at a concert, a game, or a night out with friends, our innovations are designed to bring great taste and great vibes together.”
Together, NÜTRL Blueberry and NÜTRL Peach offer a refreshing step forward in fruit flavor, reinforcing NÜTRL’s commitment to authenticity, innovation, and delivering the variety fans love while continuing to push the spirits-based seltzer space forward.
NÜTRL Blueberry and NÜTRL Peach are available now in 4-packs, both with 4.5% ABV. Peach can also be found in the Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach.
Source: BevNET