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American Rebel Holdings, Inc. announced increased brand exposure after the NHRA Potomac Nationals event in May 2026. The company sponsored teams including Tony Stewart Racing and John Hall Racing, with live broadcasts on FOX reaching millions of viewers. The event featured American Rebel Light Beer branding on multiple entries, supporting the company's national distribution expansion.
American Rebel Light Beer has turned an NHRA sponsorship into a high‑visibility marketing play that matters directly to distributors and on‑premise operators.
The brand’s partnership with the NHRA Potomac Nationals (May 29–31, 2026) delivers exposure to more than five million distinct viewers across FOX, FS1 and NHRA.TV—a reach that dwarfs typical local launch audiences and is especially valuable in a shrinking light‑beer category.
During the event, American Rebel branding appeared on three NHRA entries: Matt Hagan’s Funny Car (4‑time world champion), Leah Pruett’s Top Fuel dragster, and John Hall’s Pro Stock motorcycle. Trackside attendance reached mid‑five‑figure numbers, giving consumers a direct in‑person encounter with the product.
Light‑beer sales have declined 12 % from 2019 to 2024 (Statista, 2024), underscoring that any additional exposure can help offset category contraction. The NHRA partnership therefore represents a measurable splash in an otherwise shrinking segment.
AlcSource’s third‑party logistics network has enabled American Rebel Light Beer to roll out nationally across 18 states since its September 2024 launch (AlcSource, 2026). This rapid distribution capability is critical for a brand that relies on high‑profile events rather than traditional shelf placement to build awareness.
The product itself delivers the “better‑for‑you” profile that has become a key driver of demand: a 12‑ounce bottle contains 110 calories and 4 g of carbohydrates, with an alcohol content of 4.2 % ABV (City Brewing Company, 2026). While these specs appeal to health‑conscious consumers, they sit below the average 5 % ABV found in mainstream lagers.
For distributors, the NHRA partnership suggests a focused strategy: prioritize venues where NHRA fans congregate—bars and restaurants in motorsport‑rich regions—and consider limited‑run promotions tied to event dates. Monitoring depletions in these high‑traffic areas can help gauge demand lift and inform future allocation decisions.
Original Press Release
Strong performances by Tony Stewart Racing and John Hall Racing at the inaugural Potomac Nationals, combined with live FOX broadcasts reaching millions, fuel the nationwide rollout for “America’s Patriotic Beer” and drive significant shareholder value for American Rebel (OTC: AREB)
NASHVILLE, TN / ACCESS Newswire / June 3, 2026 / American Rebel Holdings, Inc. (OTC:AREB), maker of American Rebel Light Beer (“America’s Patriotic Beer”), today announced a significant surge in brand exposure following the inaugural NHRA Potomac Nationals (May 29-31, 2026). As a primary sponsor of Tony Stewart Racing (TSR) entry in Funny Car with Matt Hagan, continued sponsorship of Leah Pruett in Top Fuel and a primary sponsor of John Hall Racing in Pro Stock Motorcycle, American Rebel capitalized on a highly visible three-entry national television showcase.
The weekend event, televised live on FOX on Sunday afternoon, delivered an estimated 1 to 1.5 million viewers on the broadcast network alone, joining millions more across FS1 and NHRA.TV. This coast-to-coast coverage placed American Rebel’s patriotic logo directly in front of NHRA’s loyal, values-driven fanbase, heavily supporting the company’s national distribution expansion and creating sustained stockholder value.
During the Potomac Nationals, American Rebel Light Beer branding took center stage with primary sponsorships on the American Rebel Dodge//SRT Hellcat Funny Car driven by four-time world champion Matt Hagan, and John Hall’s full-season American Rebel Pro Stock Motorcycle. Additionally, the brand was prominently represented on Leah Pruett’s Rinnai Top Fuel dragster and firesuit as part of the 2026 American Rebel Light Beer NHRA Racing Sponsorship with TSR and John Hall Racing.
“The NHRA fan base is America,” said Andy Ross, Chairman and CEO of American Rebel Holdings. “These are hardworking men and women who love their country, love competition, and aren’t afraid to stand up for what they believe in. That’s exactly who we built American Rebel Light Beer for. Every race weekend – and every national television broadcast – gives us another opportunity to share our story, grow our brand, and connect with people who believe in freedom, faith, family, and the values that make America exceptional. Cheers America! Rebel Up!“
Key Broadcast & Engagement Metrics:
National Television Reach: Fox’s national Sunday telecast (3 PM ET) is one of NHRA’s premier time slots. With inaugural broadcast estimates in the 1-1.5 million range and additional FS1 and NHRA.tv rebroadcasts, an estimated 5+ million distinct viewers were exposed to American Rebel branding.
National Television Reach: Fox’s national Sunday telecast (3 PM ET) is one of NHRA’s premier time slots. With inaugural broadcast estimates in the 1-1.5 million range and additional FS1 and NHRA.tv rebroadcasts, an estimated 5+ million distinct viewers were exposed to American Rebel branding.
Trackside Impact: Mid-five-figure weekend attendance and a Saturday sell-out allowed American Rebel representatives to directly interact with highly motivated consumers.
Trackside Impact: Mid-five-figure weekend attendance and a Saturday sell-out allowed American Rebel representatives to directly interact with highly motivated consumers.
Driver Performance Drives Ongoing Visibility: While none of the three drivers reached the final round, each team’s strong qualifying efforts and multiple elimination appearances kept the American Rebel logo on national broadcasts throughout the weekend:
Matt Hagan qualified 6th in Funny Car (3.989 sec) and advanced to the Too Fast Too Tasty Challenge Finals on Friday night.
Matt Hagan qualified 6th in Funny Car (3.989 sec) and advanced to the Too Fast Too Tasty Challenge Finals on Friday night.
Leah Pruett qualified 4th in Top Fuel (3.799 sec) and powered her way to the semifinals.
Leah Pruett qualified 4th in Top Fuel (3.799 sec) and powered her way to the semifinals.
John Hall qualified 3rd in Pro Stock Motorcycle (6.739 sec) and secured a first-round victory.
John Hall qualified 3rd in Pro Stock Motorcycle (6.739 sec) and secured a first-round victory.
Matt Hagan reflected on the historic broadcast and fan engagement: “There’s nothing better than meeting fans at the track…,” adding that drawing new fans to the venue was “exciting” for the sport.
Matt Hagan and the American Rebel Dodge//SRT Hellcat Funny Car: America’s Beer on the Biggest Stage
At the heart of American Rebel’s NHRA presence is four-time Funny Car World Champion Matt Hagan – and the American Rebel Dodge//SRT Hellcat Funny Car is a primary sponsored entry that puts America’s Patriotic Beer at the absolute center of one of the most competitive and recognizable cars in professional drag racing. When that car rolls to the starting line, American Rebel Light Beer is the headline. When the 11,000-horsepower engine fires, America’s Patriotic Beer is the story.
Hagan, who always arrives in style on race day, arrived at the inaugural Potomac Nationals carrying the momentum of a historic Winter nationals victory – NHRA’s 1,000th Funny Car race – and the championship pedigree of one of the sport’s all-time greats. He qualified 6th with a run of 3.989 seconds at 326.87 mph and matched up against Austin Prock’s Ford Mustang Funny Car in the first round of eliminations.
What happened next became one of the most-talked-about moments of the entire race weekend. Hagan’s American Rebel Dodge Charger suffered a dramatic engine explosion at half-track – a fiery, heart-stopping moment captured in full on the live FOX national broadcast and seen by racing fans from coast to coast. Hagan emerged uninjured and handled the adversity exactly the way champions do – with composure and a sense of humor that reminded everyone why he’s one of the most beloved figures in the sport, a true American Rebel.
“I think I was just trying to get a new American Rebel firesuit with all the fire,“ he quipped, turning a tough moment into a memorable one.
Hagan’s focus quickly turned back to what matters most – the team and the fans. “These fans have been amazing. They came out here and sold this place out – the crowd has looked great all weekend. Everyone has been so positive and excited. We’ve had fans thanking us for being here.”
Champions are defined not by setbacks, but by how they respond to them. Hagan and the American Rebel TSR team are already locked in on what’s next – the NHRA New England Nationals in Epping, New Hampshire (June 5-7), with eliminations airing LIVE on FOX at 3 PM ET on Sunday, June 7.
TSR’s Leah Pruett, the American Rebel Racing team at the inaugural NHRA Potomac Nationals.
Leah Pruett and the Top Fuel Dragster: Looking Great at 331 MPH
American Rebel Light Beer is a season-long partner on Leah Pruett’s Top Fuel Dragster, American Rebel Light Beer is proud to have its logo on one of the fastest and most exciting machines in all of motorsports – and when that car is making semifinal runs at over 331 miles per hour in front of a sold-out crowd and a national television audience, the American Rebel name has never looked better.
Pruett was absolutely dominant throughout the Potomac Nationals weekend. She qualified 3rd in the Top Fuel field with a stunning 3.771 seconds at 331.12 mph, put together seven consistent, powerful laps from the time the trailer opened Friday morning through Sunday’s semifinal, and defeated both Spencer Massey and Will Smith before falling to eventual event winner Doug Kalitta in a hard-fought semifinal round. Her performance keeps her firmly near the top of the Top Fuel points standings – and keeps the American Rebel name right there with her.
“Talk about top tier performance of a race car and team,” said Pruett. “Putting down solid laps, all seven of them, from the time the trailer door came down on Friday to when we put it up on Sunday after the semi-finals. Very proud of this Rinnai team.”
For American Rebel, being on Leah Pruett’s firesuit and Top Fuel dragster all season long is a point of genuine pride. When the cameras are rolling, when the crowd is on their feet, and when a 330-plus-mph run is happening in real time on national television – American Rebel Light Beer is right there in the frame.
John Hall and the American Rebel Light Beer Pro Stock Motorcycle: Full Season, Full Throttle
John Hall carries the American Rebel Light Beer colors as primary sponsor on his Pro Stock Motorcycle for the entire 2026 NHRA Mission Foods Drag Racing Series season – and at the Potomac Nationals, he delivered exactly the kind of performance that makes that partnership something to be proud of.
Hall qualified well and won his first-round elimination matchup, running a strong 6.758 seconds at 199.82 mph to defeat Charles Poskey in Round 1. His weekend ended in Round 2 against Jianna Evaristo – a hard-fought 6.778 to 6.746 result – but Hall earned valuable championship points and continued to represent American Rebel Light Beer with every run and every round.
In a professional motorsports landscape where brand presence matters, having a primary-sponsored entry in the Pro Stock Motorcycle class racing under the American Rebel banner for the full season means consistent, ongoing brand visibility at every event, in every broadcast, all year long. John Hall and the American Rebel motorcycle are a week-in, week-out brand asset – and that matters.
John Hall – American Rebel Light Beer’s full-season primary-sponsored Pro Stock Motorcycle entry at the inaugural NHRA Potomac Nationals.
If you missed it on the FOX national broadcast, watch a replay of the American Rebel Brand in action!
We love seeing the NHRA on national television – and the Potomac Nationals delivered in a big way. The inaugural event aired LIVE on the FOX broadcast network on Sunday, May 31 at 3 PM ET, putting the American Rebel Racing team, the American Rebel Funny Car, the American Rebel dragster, and the American Rebel motorcycle in front of a massive national audience on one of America’s premier sports broadcasting platforms. That is the kind of visibility that builds brands, drives awareness, and introduces America’s Patriotic Beer to new consumers at scale.
American Rebel Light Beer is executing an aggressive rollout strategy this summer, leveraging high-profile events like the Potomac Nationals to accelerate commercial growth. With distribution rapidly expanding into new markets, the NHRA platform’s record-setting reach highlights the immense potential for shareholder value.
American Rebel. The Brand. The Values. The Mission.
For American Rebel Light Beer, NHRA racing is not just a sponsorship – it is a statement. It is a declaration that America’s Patriotic Beer belongs exactly where America’s most passionate fans are: at the racetrack, in the stands, on the starting line, and on national television. The men and women who follow NHRA drag racing are the same hardworking, freedom-loving Americans who American Rebel was built for – consumers who value authenticity, believe in personal responsibility, support American businesses, and take pride in the American way of life.
Having Matt Hagan’s primary-sponsored American Rebel Funny Car, Leah Pruett’s season-long American Rebel Top Fuel Dragster, and John Hall’s primary-sponsored American Rebel Pro Stock Motorcycle all competing at the same event – at a event on national television – is a powerful, authentic expression of everything this brand stands for.
“When we come to an NHRA event, we’re not just promoting a beer – we’re connecting with people who share our values, our love of country, and our belief that the American Dream is alive and well,” said Andy Ross. “That’s what makes these partnerships so meaningful and why we’re excited about the future of American Rebel Light Beer.”
What’s Next: The American Rebel Racing Team Heads to New England
The American Rebel Racing team heads immediately to New England Dragway, Epping, New Hampshire for the NHRA New England Nationals – June 5-7, 2026 – with eliminations airing LIVE on FOX at 3 PM ET on Sunday, June 7. Matt Hagan and the team are primed for a strong rebound. Leah Pruett carries Top Fuel semifinal momentum into the weekend. And John Hall continues his full-season American Rebel campaign with eyes on a deep run.
“We’re building momentum every single day,” said Andy Ross. “Whether we’re at an NHRA race, a major concert, a football game, or a community event – our goal is always the same: connect with patriotic Americans who love this country and appreciate everything that makes it great. Rebel Up.“
Additional race-weekend information, driver updates, and behind-the-scenes content from Tony Stewart Racing are available at tsrnitro.com and on Facebook at John Hall Racing.
Sources consulted (web research):
- American Rebel Light Beers Nhra Motorsports Platform Continues Delive…
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Source: BevNET