The News
FREE BIRD Southern Spring Water is expanding its partnership with United Distributors into Alabama as part of its Southeast growth strategy. The brand, sourced from Georgia’s Blue Ridge Mountains and sold in aluminum cans, is building on its Georgia roots while focusing on key regional markets like Alabama. This expansion reflects a deliberate effort to grow distribution density in the South.
The Takeaway
Regional Expansion Strategy: FREE BIRD is deepening its presence in Alabama through United Distributors, showing that the brand isn't just chasing geography but building community ties in the South. This move highlights how regional loyalty can drive long-term distribution success.
Product Positioning Matters: The brand’s focus on Southern Spring Water in aluminum cans—offered in 19.2oz and 12oz sizes—shows a deliberate effort to align with consumer preferences for eco-friendly, portable options that reflect local values. This product choice is tailored specifically for the Southeast market.
Partnership Growth: The expansion into Alabama underscores how strong regional partnerships are essential for scaling up in the beer and beverage industry. By working closely with United Distributors, FREE BIRD is leveraging existing distribution networks to build momentum without overextending itself too quickly.
Original Press Release
Atlanta, GA — March 2026 — FREE BIRD Southern Spring Water is expanding its partnership with United Distributors into Alabama, continuing to build distribution density across the Southeast with a focus on key regional markets.
Following its initial launch and growing retail presence in Georgia, FREE BIRD is now extending its footprint into Alabama, increasing distribution density in a region that remains central to the brand’s long-term growth strategy.
“The Southeast is where FREE BIRD was born, and expanding deeper into Alabama feels like a natural next chapter for us,” said Jay Williams, Founder of FREE BIRD. “We’re not chasing geography — we’re building community.”
Sourced from Georgia’s Blue Ridge Mountains and packaged in bold, recyclable aluminum cans, FREE BIRD offers Still and Sparkling Southern Spring Water in 19.2oz and 12oz formats — designed to resonate with Southeast consumers seeking a brand that reflects their lifestyle and values.
“FREE BIRD has quickly become a brand consumers notice,” said Josh Pope, Supplier Sales Manager at United Distributors. “We’re excited to expand the partnership into Alabama and continue building momentum together.”
The Southeast continues to serve as FREE BIRD’s primary growth engine, with the company focused on building strong regional partnerships as it scales toward broader national expansion.
“Georgia was the foundation. Alabama is the next step,” said Eddie Pearson, President and Chief Growth Officer of FREE BIRD. “Our focus is clear: build meaningful distribution, create consumer demand, and support our partners with a brand that drives velocity.”
The Alabama rollout will be supported by targeted regional activations, including participation in Auburn’s Rodeo weekend this Saturday, March 28, produced by Peachtree Entertainment — bringing the brand directly to consumers in a high-energy, community-driven setting.
FREE BIRD is currently distributed throughout Georgia and Alabama through United Distributors and is available nationwide via Amazon and drinkfreebird.com.
Source: BevNET
