The News
Pocono Maple Water, a premium maple water beverage sourced from the Pocono Mountains, announced it will attend BevNET Live Summer 2026 in New York City. The company, produced by sister company Pocono Mountain Maple, focuses on clean-label hydration made from pure maple sap tapped fresh each spring. The brand contains no added sugars, preservatives, or artificial ingredients.
Pocono Maple Water just announced it will be on the floor of BevNET Live Summer 2026 in New York City—our starting point.
The brand markets itself as a “treetapped” hydration drink that highlights clean‑label ingredients and a maple‑derived electrolyte profile. Its flagship product comes in a 12‑pack at $42, or about $3.50 per unit, placing it near the lower end of premium natural hydration but still three to five times higher than most sports drinks priced around $1–$2 each.
In a market where “better‑for‑you” beverages are growing roughly twice as fast as sugary sodas (NielsenIQ 2023–25), the clean‑label angle has traction. The takeaway for operators is that it should be positioned as a premium conversation starter rather than a core pour‑cost item.
Distributors tracking the Northeast will see that Pocono already secured wholesale partnerships in that region, and the press release frames its expansion as “curated” instead of mass rollout. Even though the U.S. maple market is worth about $350–$400 million a year, maple water represents less than one percent of that figure (USDA & industry reports 2023). Functional beverage growth at 5.7% CAGR through 2030 (Fortune Business Insights 2024) confirms the sub‑segment remains modest.
For distributors, the practical approach is to treat Pocono as a test case: run small batches, watch depletions closely, and keep messaging focused on “clean‑label hydration” without overpromising volume gains.
Consumers drawn to clean‑label products will note that the brand touts 22 000 tapped maple trees on a Pennsylvania farm, no added sugars or preservatives, and an electrolyte profile marketed as a natural alternative to sports drinks. The product’s $42 for a 12‑pack ($3.50 per unit) is competitive within premium but still well above most sports drink prices.
For the end drinker, the decision comes down to whether they’re willing to pay that premium for perceived purity and maple flavor or stick with more familiar, lower‑priced options.
Original Press Release
Pennsylvania maple water brand brings naturally sourced hydration from the Pocono Mountains to the national beverage stage
NEWFOUNDLAND, Pa. — May 27, 2026 — Pocono Maple Water, a premium maple water beverage sourced directly from the forests of the Pocono Mountains, announced today that the company will be attending BevNET Live Summer 2026 in New York City this June as part of its continued expansion into the functional beverage market.
Produced by sister company Pocono Mountain Maple — one of the Northeast’s largest organic maple producers with more than 22,000 tapped maple trees — the brand is focused on introducing consumers and industry leaders to clean-label hydration made from pure maple sap tapped fresh each spring.
Naturally rich in electrolytes, minerals, and antioxidants, maple water is the clear sap that flows through maple trees during the early spring thaw before it is boiled into syrup. Pocono Maple Water contains no added sugars, preservatives, or artificial ingredients, offering a minimally processed alternative to traditional sports drinks and flavored waters.
“Attending BevNET Live in New York City is an exciting opportunity for us to introduce Pocono Maple Water to more buyers, distributors, retailers, and beverage industry professionals,” said Nicole Bentler, founder of Pocono Maple Water. “We’re proud to represent the Pocono Mountains and share a product that comes directly from our forests with nothing added.”
As consumer demand continues shifting toward plant-based and functional beverages, maple water has emerged as an increasingly recognized category within natural hydration. Pocono Maple Water positions itself around its “What Is In Your Water?” campaign, encouraging consumers to think differently about sourcing, transparency, and ingredients in everyday beverages.
The company is actively expanding wholesale partnerships with retailers, cafés, fitness studios, wellness brands, and hospitality groups throughout the Northeast and beyond.
In addition to its beverage line, Pocono Mountain Maple operates a 450-acre maple farm destination in Pennsylvania offering maple tours, tastings, seasonal events, and experiential hospitality in the Pocono Mountains.
Industry professionals attending BevNET Live Summer 2026 are encouraged to connect with the Pocono Maple Water team during the event to learn more about the brand, wholesale opportunities, and future collaborations.
For wholesale inquiries, media opportunities, or additional information, visit our website.
Sources consulted (web research):
- Pocono Mountain Maple Farm Introduces Pocono Maple Water
- Pocono Maple Water To Showcase Treetapped Hydration At Bevnet Live Su…
- Pocono Maple Water Taps Into Natural Hydration Electrolyte Opportunity
Source: BevNET