The News
Polar Joe, founded by Darcy Haggith, announced the launch of Polar Joe Espresso, an unsweetened, ready-to-mix protein coffee as part of its Café Series. The product joins Molto Matcha and Café Blanco, each bag contains 20 servings at $48.99 USD, with a price point lower than previous offerings. The coffee is formulated to the same protein purity standards as other Polar Joe products and is virtually lactose-free.
Polar Joe Unveils an Unsweetened, Ready‑to‑Mix Espresso‑Protein Coffee
Health‑food retailers and on‑premise operators are watching a new entrant in the protein‑coffee niche that promises low sugar, high protein at a competitive price point. The product arrives in a 20‑serving bag priced at $48.99—about $2.45 per cup—and is marketed as “unsweetened” with 110 mg of caffeine and lactose‑free status.
Key facts
- Price & volume: $48.99 for 20 servings ($2.45 each); the previous 25‑serving pack sold at $68.99, roughly $2.76 per cup.
- Nutrition: 20 g protein per two‑scoop serving; 110 mg caffeine; 0.056 g lactose.
- Distribution footprint: Sold directly through Polar Joe’s website and in select Fresh Thyme Market locations; no wholesale channel is mentioned.
- Market context: The global protein‑coffee market is projected to grow at an 8.5 % CAGR (Grand View Research, 2023).
What it means for trade
The lower per‑cup price relative to other premium protein coffees positions Polar Joe as a value proposition for health‑food retailers looking to diversify their cold‑brew or espresso offerings. Because the product is ready‑to‑mix and lactose‑free, it can be offered in both hot and cold formats without additional preparation steps—an advantage for on‑premise venues that want quick, protein‑rich drinks.
Because the brand’s distribution remains limited to its own site and a handful of specialty retailers, buyers should view this launch as an opportunistic add‑on rather than a full‑scale product line. The clean‑label claim (unsweetened, lactose‑free) aligns with current consumer demand for transparent ingredients, but it also invites scrutiny—an important consideration for compliance teams.
Bottom line
Health‑food retailers can consider stocking the 20‑serving bag as an alternative to cold brew or espresso, while on‑premise operators may offer it in draft or bottled form to cater to fitness‑focused customers. The product’s price point and ready‑to‑mix convenience give it a clear niche within the expanding protein‑coffee category.
Original Press Release
WINDSOR, Ont., — Polar Joe, the functional protein coffee brand founded by sports nutrition company CEO Darcy Haggith, today expanded its Café Series with the launch of Polar Joe Espresso, an unsweetened, ready-to-mix protein coffee designed for consumers who want clean-label nutrition without giving up control over how their cup is built.
Polar Joe Espresso joins Molto Matcha and Café Blanco in the brand’s Café Series, a line designed for a smaller shelf footprint and consumer-friendly pricing. Each Café Series bag contains 20 servings at $48.99 USD, or $2.45 per serving, compared to $68.99 and up for Polar Joe’s 25-serving bags such as Classic Cold Brew or Decaf.
“Espresso answers a specific request we kept hearing: unsweetened protein coffee with a simplified ingredient list that people can build themselves,” said Darcy Haggith, founder and CEO of Polar Joe. “It delivers 20 grams of premium protein in a cup that tastes like the espresso they already love, and every choice, sweetener, milk, hot or cold, is left to them.
Polar Joe Espresso is formulated to the same gold-standard protein purity standards as the rest of the line and is informed by elite-level sports science. Like every Polar Joe product, Espresso is virtually lactose-free at 0.056 grams of lactose per serving, compared with 12 grams in a cup of milk.
Polar Joe Espresso delivers a rich and robust espresso flavor, unsweetened by design, with 20 grams of premium protein per two-scoop serving and approximately 110 milligrams of caffeine. For those who already have a coffee routine, a single “boost scoop” stirred into an existing cup delivers 10 grams of protein. The product is ready hot or cold after a 30-second shake.
Polar Joe Espresso is now available at PolarJoe.com. Other Polar Joe products can be found at Fresh Thyme Market, participating CrossFit gyms, and select independent retailers; find a store near you at polarjoe.com/pages/store-locator.
Polar Joe has a robust wholesale program that includes wholesale pricing tiers, in-store retailer activations, and supported sampling opportunities. For inquiries, contact us at wholesale(@)polarjoe.com.
Sources consulted (web research):
- Espresso Protein Coffee
- Polarjoe site
- From Cold Brew To Functional Fuel Why Polar Joe Is Brewing Up The Fut…
Source: BevNET