Hello Soju Partners with LAFC to Boost Spirits Distribution and Cultural Connection
Hello Soju, a premium soju brand, is teaming up with LAFC to bring their spirit to the stadium and fans across Los Angeles.
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Featured Industry Press Analysis
Olia Launches Wefunder for First RTD Olive Leaf Tea, 14× Green‑Tea Antioxidants
Olia has launched a new iced tea with olive leaf extract, offering more antioxidants than green tea and aiming to be a functional beverage with wellness benefits.
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Hood River Distillers Acquires Crater Lake Spirits Portfolio
Hood River Distillers has acquired Crater Lake Spirits from Bendistillery, keeping production in Bend while expanding distribution through HRD's broader network.
Huer Foods Launches Cholula Chamoy Tropical Ring Mix, Boosting Spirits Distribution with Swicy Innovation
Huer and Cholula are teaming up to make a sweet and spicy candy called Chamoy Tropical Ring Mix, part of their 'swicy' line that's really taking off.
Mike Liantonio Hired as NXTPoint Logistics President to Boost Spirits Distribution Growth
Mike Liantonio, a logistics veteran with decades of experience in supply chain and distribution, has been named president of NXTPoint Logistics, bringing his leadership expertise to the company.
oHy Expands Midwest Distribution with New Hydrogen Water Flavors
oHy, a hydrogen-infused sparkling water brand from Grand Rapids, is now available in all Meijer locations across the Midwest after a successful test pilot.
Outlaw Distillery's New Distribution Deal Boosts California Spirits Access
Outlaw Distillery is expanding its reach to California, bringing its spirits to big box retailers and specialty shops through a new partnership with Western States Beverage.
Pantalones Tequila Expansion into Asia Boosts Spirits Industry Growth
Pantalones Organic Tequila is expanding into Asia, launching in several countries like Thailand and Singapore with its organic tequila line.
Sespe Creek's Mesquite-Smoked Bourbon Expands to Texas and Colorado
Sespe Creek Distillery is bringing its mesquite-smoked bourbon to Texas and Colorado through a partnership with Misa Imports.
Spirits Collaboration Unveils DUET American Whiskey
New Riff and Rhinegeist are teaming up for a whiskey collaboration called DUET, blending Kentucky distilling with Cincinnati brewing traditions in a unique mashbill and aging process.
Spirits Industry Unites for HRA Golf Tournament Supporting CURE Childhood Cancer 50th Anniversary
HRA 10th Annual Charity Golf Tournament Supporting Childhood Cancer - relevant news for the beverage industry.
Spirits Market Sees Major Shift as Bio Vanillin Gains Momentum
The global bio vanillin market is set to hit $452.2 million by 2035, driven by a growing preference for natural and sustainable ingredients in spirits and other beverage categories.
Teremana Tequila Expands Guac on the Rock to Boost Spirits Distribution & Sales
Teremana® is expanding its 'Guac on the Rock' campaign with a two-month stretch in 2026, offering up to $1 million in appetizer reimbursements for tequila cocktails at bars and even allowing home purchases of larger bottles with margarita mixers.