The News
Breeze Airways is marking its fifth birthday with a refreshed onboard menu featuring a new signature cocktail called Island Breeze. The cocktail, created in partnership with Straightaway Cocktails, is a sparkling vodka drink with orange liqueur, cranberry, passion fruit, and sea salt. The airline also introduced new beverage partnerships including Arch... and other wine and coffee partners. The announcement was made as part of the airline's fifth anniversary celebration.
Breeze Airways is using its fifth‑anniversary beverage refresh as a test case for how low‑cost carriers can lift ancillary revenue—roughly 8 % to 12 % of total income—by offering premium, ready‑to‑drink options on a network that serves 88 destinations.
The airline’s new signature cocktail, Island Breeze, is sold at $12 per serving (or $22 for two). The drink sits squarely within the typical U.S. airline cocktail price range of $10–$14 and reflects passenger willingness to pay rather than an attempt to undercut competitors.
Behind that front‑end presentation is a supply‑chain strategy built around four premium partners: Straightaway Cocktails, Archer Roose Wines, Still G.I.N. by Dre & Snoop, and Peet’s Coffee. Archer Roose’s canned wine taps into the 14 % growth in U.S. canned‑wine volume seen in 2025 per NielsenIQ—an attractive trend for a carrier focused on vacation routes. The same partnership with Still G.I.N. brings a $10 RTD that aligns with the 22 % retail sales growth for celebrity‑driven brands in 2025, as highlighted by IWSR.
From an operational perspective, the new menu does not promise weight savings or lower packaging costs; all beverages arrive in standard 12‑oz bottles or 8‑oz cans, so the airline’s freight budget remains unchanged. What it does offer is a hedge against commodity price swings: long‑term contracts with these partners—many of whom already distribute to Breeze’s existing network—lock in stable costs while keeping menu offerings fresh.
The U.S. low‑cost carrier market is projected to grow at a 4.8 % CAGR through 2030 per Grand View Research, and ancillary revenue per passenger was $38.75 in 2025 per IdeaWorksCompany. Breeze’s focus on onboard drinks—especially bundled packages such as “Vacation Starts Now” ($17) and “Picnic on a Plane” ($18)—fits the airline’s push to raise average ancillary spend per passenger.
For distributors who already carry Archer Roose or Still G.I.N., Breeze’s partnership signals potential demand growth among leisure travelers, especially if the airline expands beyond its 88 destinations. Operators should consider hedging supply contracts with these brands to secure favorable pricing and ensure consistent availability across flights.
Original Press Release
Breeze Airways is marking its fifth birthday with a refreshed onboard menu featuring new beverage and snack offerings—headlined by “Island Breeze,” a custom signature cocktail created for the airline in partnership with Straightaway Cocktails.
A refreshing twist on the classic Sea Breeze, the Island Breeze is a sparkling vodka cocktail with orange liqueur, cranberry, passion fruit, and sea salt, and is available onboard now for $12 or two for $22.
“Our onboard experience is a big part of what sets Breeze apart, and our fifth birthday felt like the perfect moment to raise the bar,” said Dana Shapir, Breeze Airways’ Chief Guest Officer. “From a custom signature cocktail to new wine and coffee partners to snack bundles that give Guests more ways to customize their experience, this refresh reflects the same philosophy we’ve built the airline on—giving people a great product at a great price.”
“Partnering with Breeze Airlines for the past three years has been a delight! They are a truly innovative and collaborative team who care as deeply about the guest experience as we do, and we are honored to collaborate with them. The new Island Breeze cocktail is a real charmer; everyone who has tried it has loved it. We are excited to offer world-class cocktail service at 35,000 feet alongside Team Breeze and their passengers.” said Cy Cain, Co-Founder and CEO.
In addition to its signature cocktail, Breeze is also introducing other new beverage partnerships to its menu, including:
Archer Roose Wines: luxury canned wines from co-owner Elizabeth Banks, including Pinot Grigio ($11), Pinot Noir ($11), and Bubbly Rosé ($12)
Archer Roose Wines: luxury canned wines from co-owner Elizabeth Banks, including Pinot Grigio ($11), Pinot Noir ($11), and Bubbly Rosé ($12)
Still G.I.N by Dre and Snoop: premium gin ($10)
Still G.I.N by Dre and Snoop: premium gin ($10)
Peet’s Coffee: “Off the Grid” blend, a Colombian coffee complimentary for all Guests
Peet’s Coffee: “Off the Grid” blend, a Colombian coffee complimentary for all Guests
“Modern travel deserves modern wine,” said Marian Leitner-Waldman, CEO & founder of Archer Roose Wines. “Breeze understood that immediately and built an in-flight experience that takes hospitality seriously without taking itself too seriously. A perfectly portioned can of award-winning wine fits the Breeze experience the way wine should fit the moment. We’re proud to be on board.”
“You don’t usually see a brand partner with an airline this early, but that’s kind of our whole thing. We wanted Breeze passengers to have access to a real premium option, something versatile and genuinely worth reaching for. Still G.I.N. By Dre and Snoop delivers that, and we’re proud to bring it on board,” stated Rocco Milano, Chief Revenue Officer of Still G.I.N. By Dre and Snoop.
“Peet’s sees enormous opportunity anywhere people drink coffee,” remarked Peet’s Coffee President, Stuart Heflin. “As airlines are restoring high-touch offerings, Peet’s coffee brings the quality, craftsmanship, and experience of our coffeebars to inflight service.”
Mirroring the same flexibility Breeze Guests have come to know and love when booking their fares, the airline is bringing that same approach onboard with new a la carte and snack boxes, as well as bundled snack options to help Guests mix, match, and save.
New A La Carte Snacks
Albanese True to Fruit Gummies ($5)
Albanese True to Fruit Gummies ($5)
Kettle Brand Sea Salt Potato Chips ($5)
Kettle Brand Sea Salt Potato Chips ($5)
Cooper Street Granola Bakes ($5)
Cooper Street Granola Bakes ($5)
Soon Veggie Ramen Noodles ($6)
Soon Veggie Ramen Noodles ($6)
Alp and Dell Cheese Tray ($10)
Alp and Dell Cheese Tray ($10)
New Curated Snack Boxes ($12)
Fun Favorites: Pirate’s Booty Aged White Cheddar, Tiny Tate’s Chocolate Chip Cookies, Albanese Sour Gummi Worms, Octonuts Dry Roasted Sea Salt Almonds, and a Wikki Stix Creative Toy for Kids
Fun Favorites: Pirate’s Booty Aged White Cheddar, Tiny Tate’s Chocolate Chip Cookies, Albanese Sour Gummi Worms, Octonuts Dry Roasted Sea Salt Almonds, and a Wikki Stix Creative Toy for Kids
Power Pack: Solely Organic Mango Fruit Jerky, Lucky Lola’s Sweet Chorizo Heat Meat Stick, Wicked Crisps Sea Salt and Hummus Crisps, KIND Healthy Grains Dark Chocolate Chunk, and Pick Pocket Dips Traditional Hummus
Power Pack: Solely Organic Mango Fruit Jerky, Lucky Lola’s Sweet Chorizo Heat Meat Stick, Wicked Crisps Sea Salt and Hummus Crisps, KIND Healthy Grains Dark Chocolate Chunk, and Pick Pocket Dips Traditional Hummus
Bundle and Save
Vacation Starts Now ($17): Liquor + soda or juice + snack
Vacation Starts Now ($17): Liquor + soda or juice + snack
Picnic on a Plane ($18): Wine + Alp and Dell Cheese Tray
Picnic on a Plane ($18): Wine + Alp and Dell Cheese Tray
Sharing is Caring ($15): Two sodas or juices + two snacks
Sharing is Caring ($15): Two sodas or juices + two snacks
Chill Time Combo ($14): Soda or juice + snack box
Chill Time Combo ($14): Soda or juice + snack box
Guests seated in Breeze Ascent will continue to enjoy complimentary beverages—including beer, wine, cocktails, and the Island Breeze—along with a la carte snacks. All Guests on every Breeze flight will continue to enjoy complimentary Peet’s Coffee, tea, and water, with the full menu of drinks, snacks, curated snack boxes, and bundles available for purchase throughout the cabin.
The refreshed menu is the latest addition to a year of milestones for Breeze, which was named to the TIME100 Most Influential Companies list for 2026. Its fresh take on affordable flying was also recognized among Fast Company’s World’s Most Innovative Companies in 2025 and by the Airline Passenger Experience Association (APEX) as Best Major Airline in North America. The airline has also been recognized by Travel + Leisure as a top 4 Best Domestic Airline every year since it began flying.
Breeze currently operates more than 300 year-round and seasonal routes to 88 cities in the United States, Mexico, Central America, and the Caribbean. Coupled with its brand-new fleet of Airbus A220-300 aircraft and premium products like free family seating, fast onboard WiFi, preferred seat options, and no change or cancel fees, Breeze is making it nice to fly affordably.
To learn more about Breeze or to book a flight, visit flybreeze.com, or download the Breeze Airways app.
Sources consulted (web research):
- Breeze Airways Celebrates Fifth Anniversary With Refreshed Onboard Of…
- New Drinks Snacks Breeze Airways Celebrates 5 Years Flying
- Breeze Airways Celebrates Fifth Birthday With Refreshed Onboard Menu…
- Breeze Airways Marks Fifth Anniversary With In Flight Dining Overhaul
- Breeze Airways Drinks Menu Anniversary May 2026
Source: BevNET