Alexander Mitchell currently works in the BevWire News Department for insights. He covers distilling innovation, spirits regulations, and the cultural trends driving consumer preferences in whiskey, gin, and emerging categories. Alexander writes about what people are drinking and why, from craft operations to major brands.
To contact Alexander Mitchell, reach out to staff@bevwire.com — please include [ALEXANDER MITCHELL] at the start of the subject line.
100 articles
PRODA has launched the world’s first Shirley Temple protein soda, combining nostalgia with nutrition by offering 10g of protein and 3g of fiber in a zero-sugar, sparkling beverage.
2026-05-09
The Balvenie Releases Limited-Edition Collectible for Father’s Day in Partnership with Artist Victo Ngai - relevant news for the beverage industry.
2026-05-07
Kay McConaughey is sharing her Mother’s Day cocktail with Pantalones Organic Tequila, highlighting her personality and the brand's campaign.
2026-05-07
Crystal Head Vodka has released a limited-edition camo bottle called the Camo Edition, set for 2026 as a premium spirits release.
2026-05-07
Revelton Distilling Company Realigns Distribution Network Across Four States - relevant news for the beverage industry.
2026-05-07
Sip Into Summer with Refreshing Raspberry Matcha - relevant news for the beverage industry.
2026-05-07
Ten Years In, Nosotros Tequila & Mezcal Unveils Its First Bottle Redesign - relevant news for the beverage industry.
2026-05-07
Dirty Sue Picks Up Ralphs: Bartender-Created Cocktail Brines and Garnishes Launch at Select Stores Across California - relevant news for the beverage industry.
2026-05-06
Essential spirits and modifiers for a minimal home bar: a tiered list from a true three-bottle constraint to a compact kit that covers most common classic cocktail families without a full back bar.
2026-04-30
Pisco is a clear grape brandy tied to Peru and Chile. This guide explains what it tastes like, how it differs from other brandies, and the easiest ways to pour it—from the Pisco Sour to simple highballs.
2026-04-30
“Expensive” in the glass usually means balance, length, and detail—not a logo. This list-style guide groups supermarket- and shop-tier bottles that often punch above their price, then explains how label law and serving temperature quietly change the same pour.
2026-04-30
If you had to name one export market that over-performed for a Scotch single malt, France would be a credible answer for Aberlour, and the approach was less about novelty than about craft, cask story, and creative that spoke the same language as local wine culture.
2026-04-29
High Noon Tees Up Its First Limited Flavor Drop: Meet High Noon Transfusion Vodka Seltzer - relevant news for the beverage industry.
2026-04-29
Koopers Whiskey Debuts 10-Year Rye with Extended Buffalo Trace Barrel Finishing - relevant news for the beverage industry.
2026-04-29
Twisted Alchemy Juices Expands National Reach with Full Portfolio Launch on Sysco Marketplace - relevant news for the beverage industry.
2026-04-29
This guide covers the 2020 U.S. rule change for vodka labeling, potato versus grain in fermentation and texture, common varietals and yield figures, a reference table of brands, standard builds and pairings, and basic notes on alcohol and blood sugar.
2026-04-28
Horse Soldier Bourbon Raises $100,000 for Tunnel to Towers Foundation at Celebrity Golf Tournament - relevant news for the beverage industry.
2026-04-28
Neutonic, a functional drinks and supplements brand, raised $6 million at a $60 million valuation to expand globally.
2026-04-28
Pallini Limoncello Brings the Spritz Occasion to Life Through "Taste of Amalfi" - relevant news for the beverage industry.
2026-04-28
Ysidro Sake Spritz is now available at 99 Ranch Market in California, offering a new sake-based drink to the retailer's customers.
2026-04-28
Jägermeister is launching a playful division called D.I.C.S. to highlight the importance of serving their product ice cold.
2026-04-28
Señorita, a popular THC margarita brand, has launched 1777, its first non-alcoholic hemp-derived THC spirit, available for Cinco de Mayo.
2026-04-28
Solento Organic Tequila Launches in Michigan With Imperial Beverage - relevant news for the beverage industry.
2026-04-28
ZZAI, a West African sparkling beverage brand, is launching a new line of four distinct sparkling drinks with a Kickstarter campaign ahead of its debut at the Summer Fancy Food Show 2026.
2026-04-27
After the 2021–2023 sales spike, global whiskey is consolidating while premium tiers and provenance-led brands still show the strongest growth signals in published market data.
2026-04-25
A straight rundown of mostly low-cost tactics craft distilleries can use for attention, sales, and distributor conversations, in rough order of impact for a small producer.
2026-04-23
CELSIUS Launches Limited-Edition ELECTRIC VIBE, a Sparkling Tropical Freeze Flavor Inspired by Soccer Culture - relevant news for the beverage industry.
2026-04-23
7-Eleven is offering Cinco de Mayo deals including free burritos, walking tacos, frozen margaritas, and beer discounts at its stores this May 5.
2026-04-23
Wenzel’s Award-Winning Sherry Barrel Finished Bourbon Is Back - relevant news for the beverage industry.
2026-04-23
Bettaway Beverage Distributors has been named a 2025 Carrier of the Year by Arrive Logistics for its modern fleet and reliable service.
2026-04-22
Monster Energy is back as the official energy drink partner of Stagecoach 2026, offering two unique brand experiences and a meet & greet with Redferrin.
2026-04-22
On The Rocks has launched two new ready-to-drink margaritas, Passion Fruit and Sparkling Watermelon, using Hornitos Tequila. NEWS_SUMMARY: On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, has launched two new expressions: On The Rocks Passion Fruit Margarita, a limited-edition bottled cocktail, and On The Rocks Sparkling Watermelon Margarita, a permanent canned cocktail. Both are crafted with Hornitos® Tequila and designed to offer a high-quality cocktail experience without needing a bartender. FAQS: [{
2026-04-21
Rally Launches a Pickle Juice Shot to Challenge the Sports Hydration Category - relevant news for the beverage industry.
2026-04-21
Coffee Meets Cannabis: Former Jones Soda President and Grammy Winner Launch THC Brand - relevant news for the beverage industry.
2026-04-20
Naturally Seattle has announced finalists for its 'Naturally Rising' pitch competition, with five standout CPG brands competing in a live event on April 30, 2026.
2026-04-20
Hotaling & Co. has appointed Laura Newman as its first U.S. brand ambassador for Luxardo, an Italian liqueur, to promote the product in the American market.
2026-04-20
Luba Earns Multiple Honors at the World Alcohol-Free Awards - relevant news for the beverage industry.
2026-04-16
Drink for a Cause: COOP NeuroRefreshers Donates 20% of BOGO Proceeds for Neurodiversity Celebration Month - relevant news for the beverage industry.
2026-04-15
Meet PATRÓN 100: A 100 Proof Tequila Born From 100% Tahona Tradition - relevant news for the beverage industry.
2026-04-15
Kickstand Cocktails and RFK Racing Launch Season-Long Sweepstakes to 'Heat Up the Track' This Racing Season - relevant news for the beverage industry.
2026-04-15
D Dierks Bentley's ROW 94 bourbon, rated 94 by Wine Enthusiast, is expanding nationwide with its Broken Branches release.
2026-04-15
Daily’s Cocktails has launched two new frozen spiked drinks – Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade – for consumers looking for affordable, refreshing cocktails at home.
2026-04-14
Fettercairn whiskeys are introducing new tropical single malts to the U.S. market, offering a unique flavor profile that invites whisky lovers to explore their house style.
2026-04-14
Mitra9 launched Crimson Spark, a new functional shot offering energy, focus, and mood support in a smooth, everyday format.
2026-04-14
Solento Organic Tequila has started selling in Florida through its distribution partner Greenlight.
2026-04-14
Teko has launched premium instant yerba mate sticks as a clean energy alternative to synthetic drinks and sugary sodas.
2026-04-14
Jatt Life, a UK vodka brand, has started selling its product in New York and New Jersey as part of its expansion into the American market.
2026-04-14
Casey Jones Distillery Unveils Revere Bourbon — A Commemorative Kentucky Straight Bourbon for America's 250th - relevant news for the beverage industry.
2026-04-13
Graeter's Ice Cream is releasing a limited-edition Bourbon Cherry flavor for the Kentucky Derby, created in collaboration with Churchill Downs.
2026-04-13
Fat Tuesday Collaborates with Still G.I.N. By Dre and Snoop on Limited-Edition 4/20 Promotion - relevant news for the beverage industry.
2026-04-10
THE MEXICAN: A NEW BRICKELL KEY RESTAURANT NOW OPEN IN MIAMI - relevant news for the beverage industry.
2026-04-09
Kite Drinks has launched Crossfire Hurricane Rum with The Rolling Stones, a new super-premium rum blend developed with the band and industry experts.
2026-04-09
Swiiyo Launches Next-Gen Low-Sugar Popping Boba Energy Drink to Combat “Jittery” Energy - relevant news for the beverage industry.
2026-04-09
T. Edward Wines & Spirits has partnered with Cascahuín Tequila, a historic Mexican distillery, to represent it nationally in the U.S., starting May 1, 2026.
2026-04-09
Sazerac Formally Names Tennessee Operation AJ Bond Distillery as Company’s First Tennessee Whiskey Prepares for 2026 Debut - relevant news for the beverage industry.
2026-04-08
Bimble Turns It Up: Launches First 10 mg ‘Experimental’ Cucumber Melon Lime - relevant news for the beverage industry.
2026-04-07
Kentucky Artisan Distillery is offering smaller single barrel programs for a more affordable and customizable experience.
2026-04-07
BevWire’s latest spirits report shows that in 2026, top-tier craft spirits and special events at sports venues are driving the market.
2026-04-06
MEDASE Cocktails Launches ‘64 Medase Moments’ Tour-Inspired Campaign - relevant news for the beverage industry.
2026-04-06
Coastal Cocktails is expanding its reach in Massachusetts with a new partnership, now available statewide through two distributors.
2026-04-03
oHy, a hydrogen-infused sparkling water brand from Grand Rapids, is now available in all Meijer locations across the Midwest after a successful test pilot.
2026-04-02
Bar & Restaurant Expo Marks 40th Anniversary with a Powerful Gathering of Hospitality Leaders in Las Vegas - relevant news for the beverage industry.
2026-04-01
Electrolit Returns to Coachella as Official Hydration Sponsor, Bringing 5K and Wellness Programming to Festivalgoers - relevant news for the beverage industry.
2026-04-01
Game On Spirits is expanding its reach into the Philadelphia Phillies' minor league system, bringing its products to Reading and Lehigh Valley for the first time.
2026-04-01
Glengoyne is releasing a super limited batch of its Mizunara Oak whisky, the third in its Oak Masters' Series. Only 150 bottles will be available in the U.S., with each one priced at $399.
2026-04-01
Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026 - relevant news for the beverage industry.
2026-04-01
Barnes & Brown has partnered with Zero Proof Collective to launch its premium non-alcoholic spirits in Singapore, tapping into the city's growing mindful drinking scene and offering a sophisticated alternative without alcohol.
2026-03-31
Tailgate Spirits has named RNDC as its exclusive distributor in West Virginia, expanding Blue Lot Bourbon to over 75 retail accounts through direct founder relationships and now scaling with a more robust distribution network.
2026-03-31
Jittery Joe’s Coffee and ASW Distillery are teaming up again for the limited release of Fiddler Bourbon Barrel-Aged Coffee, blending their craft with a unique flavor profile that highlights Georgia's growing role in the spirits and coffee worlds.
2026-03-31
Saint Spritz is expanding into Publix stores across the Southeast, adding nearly 4,000 new retail points and marking a major step in their national growth strategy.
2026-03-31
Ardent Bio's new drink spike test uses advanced enzymatic technology to detect GHB, ketamine, and benzodiazepines in beverages more accurately than older methods.
2026-03-30
Tavern Mead is a real mead made properly, using 100% honey and crafted to offer an authentic experience without the gimmicks of mass-market alternatives. It’s designed to be smooth, balanced, and easy-drinking while staying true to traditional mead-making.
2026-03-30
Jeptha Creed Distillery is expanding its experiences for 2026, including a new single barrel thieving tour and updated tasting options that give guests a deeper look at how their bourbon is made.
2026-03-30
Por Qué No is bringing bold, low-calorie cocktails to the RTD market with a fresh twist on tequila and vodka drinks, launching in spring 2026 with a unique flavor profile that's both unexpected and unapologetically flavorful.
2026-03-30
Sundial Cocktails is rolling out a new 8-can variety pack with its most popular rum-based canned cocktails, including Island Rum Punch and Spiced Rum & Ginger, launching in April as the brand expands its reach.
2026-03-30
Tequila casks are becoming a hot investment opportunity, much like early whisky investments, with rising demand and limited supply making them an attractive alternative asset for savvy investors.
2026-03-30
Krak Boba is bringing matcha madness to the beverage scene with three new spring drinks that mix Japanese matcha with unique flavors like brown sugar and oat milk.
2026-03-27
Rolling Loud’s Pit Punch is running a sweepstakes where fans can scan the QR code on their cans to win a VIP flyaway to the 2026 festival in Orlando. The grand prize includes airfare, hotel stays, and exclusive festival perks for two.
2026-03-27
Barrell Craft Spirits has released a limited-edition 18-year whiskey finished in Cabernet Sauvignon and Sauternes barrels, blending Kentucky and Canadian whiskies for an elegant, complex profile.
2026-03-26
Milam & Greene and Azamara Cruises are aging a bourbon barrel at sea as part of a unique experiment to see how maritime conditions affect the whiskey's flavor, with one barrel set to travel around the world on a cruise that will last nearly 190 days.
2026-03-26
Tilray is partnering with Popsicle to launch adult beverages in flavors like Hard Cherry and Hard Grape, bringing a nostalgic childhood treat into the spirits market with 5% ABV.
2026-03-26
VAHDAM is launching a coffee with ashwagandha in 1,000 Target stores starting May 2026, aiming to offer a calm energy drink with functional ingredients.
2026-03-26
AfroPop Soda is expanding its reach with a new partnership, and this could be the start of them becoming a nationally known brand.
2026-03-25
Blue Lot® Bourbon has appointed Darryl 'Truck' Bryant as brand ambassador, leveraging his local ties and basketball background to boost the ultra-premium bourbon's presence in West Virginia.
2026-03-25
El Mayor Tequila is teaming up with Tiffanie Barriere and the Tales of the Cocktail Foundation to bring cocktail education and industry events to bartenders across the U.S., with a focus on product knowledge and creative competition.
2026-03-25
Blind Tiger has launched a limited-time spirit-free Manhattan, crafted to mirror the complexity of a traditional cocktail without alcohol. The drink is available only on their website and direct orders starting April 1, 2026.
2026-03-24
Hiyo is expanding into 2,000 Target stores with its organic social tonics, offering a non-alcoholic alternative that blends functional ingredients with fresh fruit flavors for mindful moments.
2026-03-24
The International Wine & Spirits Competition is returning to Kentucky for its third annual Spirited Judging, this time expanding to include gin, vodka, rum, and liqueurs from across the U.S., in addition to whiskey and RTD spirits.
2026-03-24
Rancho La Gloria is expanding its lineup beyond margaritas with a new collection of classic cocktails, including the Cosmopolitan, Lemon Drop Martini, and Espresso Martini, all hitting shelves nationwide with high ABV and premium flavor.
2026-03-24
Mijenta just dropped Symphony Series No. 3, a high-proof Añejo that's been aging in special barrels for 18 months and comes in at 45% ABV—this is the third limited edition in their series, following last year’s Reposado and the 2024 Cristalino.
2026-03-23
Chopin Vodka has been named one of the best vodkas of 2026 by Newsweek, highlighting its reputation as a top luxury vodka brand and its growing list of global awards.
2026-03-20
UNBRIDLED SPIRIT is a new bourbon brand created by India Robinson, a Kentucky-born Black founder who wants to position bourbon as the drink of celebration, not just loss. She’s bringing the 'champagne of bourbon' to the table with a focus on milestones and big wins.
2026-03-19
Vital Premium Hard Seltzer is launching in Nashville with a sugar cane base, real fruit juice, and electrolytes for a cleaner taste that feels good too.
2026-03-19
Camikara, India’s first pure cane juice aged rum, has won top honors at two major global rum competitions, marking a significant moment for the Indian spirits industry and positioning the country as a rising force in premium rums.
2026-03-18
Iron Smoke Distillery and John Petrucci are launching their third collaboration, Rock the Barrel 3 – Brown Butter Bourbon, at Hard Rock NYC with a live event featuring Q&A sessions and performances by Mt. Juliet.
2026-03-18
Kings County Distillery has sold its one-millionth bottle, marking a major milestone for an independent craft distiller and celebrating the moment with a special release and a permanent display of the millionth bottle in their Boozeum.
2026-03-18
J. Rieger & Co. is getting ready to welcome the 2026 FIFA World Cup with a series of cocktail and whiskey experiences in Kansas City, including tours, tastings, and a special bar dedicated to soccer fans.
2026-03-17
Kentucky Peerless Distilling Co. is releasing its first 10-year-old bourbon, Henry Kraver’s Old Reserve, on April 22, 2026, in Louisville. The limited release will be available only once a year on the founder's birthday and capped at one bottle per person.
2026-03-17
Proda, a new protein-infused soda from co-founders Matthew Postlethwaite and Jeff Church, is launching exclusively at Sprouts Farmers Market. The drink aims to bring protein into the everyday lives of consumers, not just fitness enthusiasts.
2026-03-17
Blue Note Bourbon is back with its third annual Special Reserve, a limited blend of casks from Kentucky and Tennessee that’s bottled at 119 proof. The release highlights the brand's commitment to crafting complex, nuanced whiskey that honors Memphis’ blues heritage.
2026-03-16
