The News
Cointreau, the iconic orange liqueur, is launching Cointreau Citrus Spritz as part of its ready-to-serve cocktail range. The product is available nationwide in the U.S. and features a blend of Cointreau, French white wine, and natural ingredients. The 750ml format is designed for on-the-go enjoyment during summer months.
Cointreau’s Citrus Spritz has gone national in the United States on May 19, 2026. The ready‑to‑serve cocktail—sold in 750‑ml bottles and available through Instacart and select retailers—offers two citrus blends at a $19.99 price point that sits above the industry average of $18.50 for premium 750‑ml RTDs.
Product overview
The spritz is a sparkling 750‑ml bottle with 10.5 % ABV, made from Cointreau L’Unique, French white wine and natural citrus flavors. Two variants are offered: Orange & Blood Orange and Lemon & Lime, each designed to complement classic margarita‑style drinks or serve as a light daytime pairing.
Distribution & availability
After an initial launch in select U.S. regional markets in September 2025, the brand has expanded nationwide. The product is now stocked at major retailers and on Instacart.com. In partnership with Saratoga Race Course, the spritz will be available trackside throughout the 2026 racing season—from July 3 to September 6—and during the Belmont Stakes from June 3–7.
Market context
The U.S. ready‑to‑drink (RTD) market was valued at $4.8 billion in 2024 and is projected to grow at a compound annual growth rate of 9.3 % through 2030. Premium 750‑ml RTDs average an $18.50 price point, placing Cointreau’s spritz slightly above the median. The top three spirits brands hold roughly 68 % of the U.S. RTD share in 2025, while Rémy Cointreau Americas reported $1.2 billion in U.S. net sales for 2025.
Consumer appeal
The resealable bottle makes the spritz convenient for brunches, poolside gatherings and rooftop soirées—open, pour over ice or blend with soda for extra fizz. The product contains sulfites from its French white wine base, a standard ingredient that must be disclosed under FDA labeling regulations.
Saratoga Race Course attracts about 1.1 million visitors annually, and beverage sales account for approximately 35 % of total concession revenue—providing high‑visibility exposure during the peak summer drinking season.
Original Press Release
NEW YORK--(BUSINESS WIRE)--Cointreau, the iconic orange liqueur at the heart of more than 500 cocktails, including The Original Margarita and The Cosmopolitan, is kicking off the summer season with the national launch of Cointreau Citrus Spritz. The ready-to-serve cocktail range is designed for effortless, on-the-go enjoyment and is now available to consumers across the U.S. who are looking for a convenient and delicious option to spritz into summer.
Warmer days mean more outdoor moments and sun-soaked occasions, and Cointreau is elevating seasonal sipping with a new, simpler way to spritz. Cointreau Citrus Spritz blends the iconic orange liqueur with French white wine and natural ingredients, delivering a bright and bubbly experience. The 750ml ready-to-serve format was made with summer entertaining in mind—whether you’re hosting a breezy backyard brunch, gathering on a rooftop, packing a picnic, or lounging by the pool. Simply pour over ice and enjoy.
“Cointreau has always been an essential ingredient in iconic cocktails, and Cointreau Citrus Spritz brings that same quality and flavor to the ready-to-serve space,” said Christophe de Pous, President & CEO of Rémy Cointreau Americas. “Following a regional launch in 2025, we’re thrilled to deliver a spritz that pairs convenience with the unmistakable taste of Cointreau to U.S. consumers and spritz lovers nationally this summer season.”
Available in two vibrant flavors:
Orange & Blood Orange: Bright, juicy, and perfectly balanced between tart and sweet
Lemon & Lime: Crisp, zesty citrus with a refreshing, tangy finish
To celebrate, Cointreau is stepping into one of summer’s most iconic destinations as an official sponsor of the 2026 Saratoga Race Course in New York, where attendees can celebrate a day at the races with a Citrus Spritz in hand.
Cointreau Citrus Spritz will be featured trackside during the Belmont Stakes (June 3–7, 2026) and throughout the Saratoga Race Course season (July 3–September 6, 2026), bringing the same easy, elevated spritz experience to days spent in the sun, cheering with friends, and celebrating summer tradition. Guests will be able to enjoy Cointreau Citrus Spritz across the property, including at The Cointreau Spritz Bar, as well as on-menu throughout the venue all season long.
Cointreau Citrus Spritz has an MSRP of $19.99 and is now available at select retailers across the U.S. as well as online at Instacart.com. For more information, visit cointreau.com or follow @Cointreau_US on Instagram.
Sources consulted (web research):
- Drink Summer Cointreau Launches Ready 210052623
- Cointreau Enters Ready To Serve Space With Launch Of Cointreau Citrus…
- Cointreau Citrus Spritz
- Cointreau Taps Into Year Round Demand For Spritz
- Cointreau Launches Rtd Cointreau Citrus Spritz
Source: BevNET