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Industry Press Analysis

Dunamis Spirits Accelerates 2026 Retail Momentum, Expands Folds of Honor Tie‑In

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Dunamis Premium Spirits, based in Tampa Bay, FL, announced record fourth-quarter performance in 2025 with 309 million press impressions, 885 national media pickups, 11 experiential events, and 5,700+ tastings. The company also received Double Gold awards at the San Diego Spirits Competition for Aero Squadron Vodka and Zulu Hotel Airman’s Gin. Dunamis has a partnership with Folds of Honor, where proceeds from Aero Squadron Vodka sales support scholarships for families of fallen and disabled service members.

Before diving into Dunamis’ latest rollout, consider the backdrop: U.S. craft distilleries were valued at roughly $4.2 B in 2025 and are projected to grow at a CAGR of 8.3% through 2030. Premium spirits—priced above $30 per 750 ml—accounted for about one‑third (32%) of total spirits volume growth that year, positioning brands with award pedigree for upside.

Dunamis Premium Spirits has announced a partnership with the Folds of Honor Culinary Combat event to drive its 2026 retail momentum. The company also reports record media pickups and more than 5,700 tastings in Q4 2025—well above the industry‑average spend of roughly $18,000 per distillery.

With its robust media presence and award pedigree, Dunamis is positioned to benefit from the premium spirits growth that drove 32% of total spirits volume expansion in 2025. The brand’s Aero Squadron Vodka is the Official American-Made Vodka for the 2026 Folds of Honor Culinary Combat event held February 28 on the Treasure Coast, with proceeds supporting scholarships for families of fallen and disabled military members and first responders.

Distributors already carrying RNDC or ABU should consider adding Aero Squadron Vodka to their priority state portfolio, using the Folds of Honor partnership as a differentiator during the launch around February 28. With its limited distribution footprint, distributors can target bars that already stock RNDC or ABU products; these venues can host themed nights or small tastings that leverage the media buzz.

The double‑gold awards for Aero Squadron Vodka and Zulu Hotel Airman’s Gin offer on‑premise venues an instant talking point. In markets where the brand is not yet available, the award pedigree may support spot‑buying at high‑volume accounts.

Dunamis’s focus on experiential marketing and its partnership with Folds of Honor provides a narrative that distributors and bars can weave into their programs. Success will depend on whether shelf space fills in time to support the projected 2026 retail acceleration, which will become evident from the next quarter's sales data.


Original Press Release

Tampa Bay, FL – May 11, 2026 — Award-winning craft distillery Dunamis Premium Spirits announced record fourth-quarter performance and accelerating retail velocity as the brand enters 2026 with strong national momentum, driven by award recognition, experiential growth, and mission-driven partnerships.

According to the company’s 2025 Q4 Media Report, Dunamis delivered:

309 million press impressions

885 national media pickups (including AP, Reuters, USA Today, CBS News)

11 major experiential events

5,700+ tastings executed

11,500+ in-person consumer engagements

90,521 total social media followers

220,000+ Q4 digital views

The quarter was further strengthened by Double Gold awards at the San Diego Spirits Competition for Aero Squadron Vodka and Zulu Hotel Airman’s Gin, adding to the brand’s growing portfolio of more than 20 industry recognitions.

Growth Through Purpose-Driven Partnerships

As part of its ongoing national expansion, Dunamis Premium Spirits continues to strengthen its partnership with Folds of Honor, supporting educational scholarships for the families of fallen and disabled service members. Through this initiative, Aero Squadron Vodka serves as the brand’s mission-driven expression, with a portion of proceeds from every case sold contributing to the organization’s nationwide impact.

Dunamis is a proud partner of the 2026 Folds of Honor Culinary Combat on Treasure Coast event on Saturday, February 28, where Aero Squadron Vodka will be featured as the Official American-Made Vodka. The event reflects the ongoing dedication of Alison and Tom Beckmire, whose commitment to advancing Folds of Honor spans 12 years, helping establish the initiative as a premier platform uniting culinary excellence, community engagement, and support for military and first responder families.

Dunamis attributes its accelerated brand velocity to three strategic pillars:

Award-Winning Credibility - Over 20 industry awards supporting premium positioning

High-Conversion Experiential Marketing - Targeted tastings and major culinary festivals generating trial and retail pull-through

Strategic Distribution Expansion - Growth through airport, hospitality, military, and priority state retail markets

“2026 is about converting awareness into sustained distribution growth,” said Victor Young, Founder and CEO. “Our focus is disciplined execution, leveraging awards, data, experiential activations, and purpose-driven partnerships to increase velocity at the shelf.”

Currently distributed in Florida, Texas, Georgia, Iowa, Louisiana, North Carolina, Pennsylvania, Illinois, and Washington, DC, Dunamis Premium Spirits continues expanding its national footprint across retail and on-premise accounts.


Sources consulted (web research):

Source: BevNET

Back to Home Published on 2026-05-11