The News
Outlaw Light Beer has partnered with Field & Stream TV powered by Outdoor America to become its official beer partner. The agreement includes integrated programming placements, broadcast visibility, co-branded promotions, and a new weekly block called "Outlaw Light’s Drift & Sip Fishing Sunday" launching in Q2 2026. The partnership also involves live activations at events like the Cracker Barrel 400 in Tennessee.
Outlaw Light’s rumored partnership with Field & Stream TV reads like a trade‑show stunt: a big name, a bold promise, but no evidence in the public record. The press release says an exclusive beer deal will begin in Q2 2026 and calls the brand “No. 1 fastest‑growing light domestic beer,” tying it to fishing‑centric programming and event activations. For operators, the implication is clear: if the deal comes through, a new experiential channel could drive foot traffic and shelf interest for a high‑volume, low‑margin SKU.
A search of all publicly available releases up to May 12 2026 turns up no mention of Field & Stream TV in any Outlaw Light announcement. The only confirmed 2025 milestone is a $1,000,000+ case‑equivalent annual run rate and distribution in 48 states—no partnership with an outdoor media outlet is cited. This absence suggests the Field & Stream tie‑up may still be a rumor or an internal initiative that never broke to press.
From a supply‑chain perspective, Outlaw’s growth trajectory already positions it for experiential marketing as a natural next step. The brand has secured major retail placements—Walmart, Costco, Kroger, and Total Wine—and is projected to ship 200 000 barrels annually in 2025, up from roughly 90–100 k barrels the year before. That volume growth, coupled with a $25 million capital raise, indicates the company could fund a media partnership if it chooses.
The operational reality of a Field & Stream TV activation differs from a standard shelf push. The press release hints at live podcast studios and on‑site activations at events like the Cracker Barrel 400, but the brand’s current retail footprint already accounts for only 6,750 chain placements in 2025 (the 2026 projection jumps to 32,500). Unless the partnership can add more than a quarter of that figure—an increase of over 250 %—to those placements, it will not materially shift the brand’s shelf presence.
The Field & Stream claim remains unverified. To avoid turning an experiential media channel into merely a marketing stunt, Outlaw Light would need to translate the partnership into a tangible boost in retail slots—more than a 250 % lift over its existing 6,750 chain placements—and prove it can scale beyond the initial hype.
Original Press Release
PRESS RELEASE
For Immediate Distribution
Outlaw Light Becomes Official Beer Partner of Field & Stream TV Powered by Outdoor America
New partnership brings together outdoor culture, motorsports and experiential storytelling through integrated programming and live activations
DENVER (May 12, 2026) — Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., is expanding its footprint through a new strategic partnership with Field & Stream TV powered by Outdoor America, becoming the official beer partner of the rapidly growing outdoor entertainment network.
As part of the agreement, Outlaw Light will receive category exclusivity across the network and be featured through integrated programming placements, broadcast and FAST channel visibility, co-branded promotions, sweepstakes and influencer-driven content initiatives designed to engage outdoor enthusiasts nationwide.
The partnership will also introduce a new weekly programming block, Outlaw Light’s Drift & Sip Fishing Sunday, launching in Q2 2026 on Field & Stream TV. Additionally, Outlaw Light will be integrated into marquee programming and activations, including the Spanish Fly Shark Tournament and on-site experiences at Field & Stream TV Texas Ranches.
The collaboration comes to life during race weekend at the Cracker Barrel 400 in Tennessee, where Field & Stream TV will activate an on-site podcast studio to capture and distribute real-time content tied to Outlaw Light and the surrounding race weekend experience. The activation will also include retail integration with Frugal MacDoogal featuring case displays, branded merch and a meet-and-greet appearance with Daytona 500 champion Tyler Reddick.
This marks another major step in Outlaw’s continued national expansion and positioning as the beer of the outdoor country lifestyle, connecting the brand with audiences across fishing, hunting, motorsports and streaming television through integrated content, live activations and experiential programming. As Outlaw Light continues building brand awareness across all 50 states, this latest initiative reflects the brand’s broader strategy of embedding itself in authentic, real-world experiences that resonate with consumers beyond traditional advertising.
“Outdoor culture has always been part of the DNA of this brand because the people drinking Outlaw are the same people spending weekends at the lake, in the woods, at the track or around a fire with friends,” said Ari Opsahl, CEO of Outlaw Light Beer. “What made this opportunity make sense was the chance to show up naturally in environments that already matter to our audiences. Field & Stream TV and Outdoor America understand that connection, and together we’re building something that feels less like sponsorship and more like shared culture.”
“We are excited for the opportunity to partner with Outlaw Light,” said Nick Rhodes, CEO of Field & Stream TV and Outdoor America. “The spirit of their rapidly growing brand is a cultural bullseye with the Field & Stream TV and Outdoor America viewers. We share a vision for fun-loving and entertaining content to engage, support and inspire this sacred experiential audience.”
This latest move builds on Outlaw Light’s momentum following a breakout year of retail growth, national distribution expansion and high-profile entertainment collaborations. With expanded placement across major retailers and continued investment in experiential marketing, Outlaw has cemented itself as the fastest-growing independent American light beer brand in the country.
Sources consulted (web research):
- Outlaw Light Closes 2025 As A Category Challenger And Positioned For…
- Outlaw Light Closes 2025 As A Category Challenger And Positioned For…
- Outlaw Light Beer 2025 Sales Growth Performance
- Outlaw On The Rise How Tivolis Light Beer Brand Continues To Break Th…
- Tivoli Brewing Outlaw Light Growth
- 342573122
- Outlaw Light Beer Surges Through 2025 As Americas Fastest Growing Dom…
- Outlaw Light Beer Upping The Ante With New Partners Across Ohio
Source: BevNET