The News
heywell, a modern functional beverage brand, has launched a limited-time flavor called calm + restore sparkling green apple pineapple. The product is available online and will be featured at Ulta Beauty World. It includes ingredients like L-theanine and lemon balm to support balance and restoration. The brand is expanding its retail presence with Thrive Market, Whole Foods, and Ulta.com.
The Takeaway
- Market Expansion: heywell is pushing into new retail spaces like Thrive Market, Whole Foods, and Ulta.com, showing a clear strategy to reach more wellness-focused consumers through both online and in-store channels. This move highlights their ambition beyond just functional beverages.
- Functional Beverage Strategy: The brand’s new green apple pineapple flavor includes ingredients like L-theanine and lemon balm, targeting specific moments of the day when people need calm or restoration. It's part of a broader "All-Day Ally" platform that aims to make wellness more accessible through tailored drink experiences.
- Event Presence: heywell is leveraging high-profile events like Ulta Beauty World to increase brand visibility, suggesting they're positioning themselves as a key player in the functional beverage space with a strong retail and event presence.
Added May 2026: heywell's entry into wellness-focused retail channels like Thrive Market and Ulta.com reflects a growing trend in the functional beverage sector to target health-conscious consumers through curated online and physical spaces, providing additional context for buyers comparing brand strategies.
Original Press Release
New flavor builds on brand momentum and expands heywell’s “All-Day Ally” platform for modern functional beverages
Chicago, IL — March 17, 2026 — heywell, a modern functional beverage brand created to make wellness more simple and accessible—for everyone, every day—today announced the launch of its newest Limited Time Only flavor: calm + restore sparkling green apple pineapple.
The online-exclusive release comes as heywell continues to build momentum across retail and partnerships, including availability on Thrive Market, an upcoming launch in Whole Foods Market in April, a launch on Ulta.com, and an exclusive activation at the much-anticipated Ulta Beauty World event.
At heywell, our philosophy is simple: your mood has range, so should your drink. The brand’s functional sparkling beverages are designed to support the natural rhythm of the day—from moments that call for energy and focus to times when calm and restoration are needed most.
Meet the newest limited-time flavor: calm + restore green apple pineapple. A crisp, juicy blend of green apple and tropical pineapple, made with L-theanine, lemon balm, amla berry, and schisandra to help you feel balanced, refreshed, and restored. Bright and uplifting, the flavor was created for sunny days, afternoon resets, and easy summer evenings.
“People move through a lot of different moments in a day, and we believe their beverages should meet them where they are,” said Ashley Selman, co-founder and CEO of heywell. “With calm + restore, we wanted to create something bright, refreshing, and supportive of those moments when you want to slow down, reset, and feel more balanced.”
Founded on the belief that flavor and function should go hand in hand, heywell has built a portfolio of functional sparkling beverages designed to support energy, focus, hydration, immunity, and stress throughout the day. The introduction of a second LTO calm + restore acknowledges the popularity of the calm + line, as calm + restore sparkling blackberry ginger is #2 in the portfolio behind energy + focus sparkling strawberry lemon.
The Limited Time Only calm + restore sparkling green apple pineapple flavor is available exclusively online starting today at livingheywell.com and soon on Amazon while supplies last.
Source: BevNET