The News
Horse Soldier Bourbon raised $100,000 by auctioning two signed bottles of its Straight Bourbon at the Tunnel to Towers Foundation Celebrity Golf Tournament. The auction took place during the tournament's dinner and charity event at Trump International Golf Club in West Palm Beach, Florida. Each bottle was personally signed by members of the original Horse Soldier team and other notable individuals.
Two signed bottles of Horse Soldier Straight Bourbon fetched a combined $100,000 at the Tunnel to Towers Foundation Celebrity Golf Tournament in West Palm Beach, Florida. The haul marks the brand’s highest single‑night auction total and sets a new record for its charitable events.
The auction followed the release of Horse Soldier’s Liberty Edition, a 13‑year‑old Kentucky straight priced at $799 per 750 ml. Only 1,776 bottles were produced for this limited run—a number that nods to 1776.
In an ultra‑premium segment where prices routinely exceed $500, the Liberty Edition’s scarcity positions Horse Soldier for secondary‑market premiums. The brand earned three double‑gold medals at the 2022 San Francisco World Spirits Competition, underscoring its technical quality.
With just 1,776 bottles worldwide, distributors should limit allocations to a few cases per region and monitor demand closely. Small batch orders allow testing without overcommitting.
On‑premise operators can use the Liberty Edition as a high‑margin cocktail ingredient or signature pour, aligning with purpose‑driven hospitality trends that favor veteran stories.
The $100k auction demonstrates that premium pricing remains viable in an industry projected to grow at 5.2% CAGR through 2030, reinforcing Horse Soldier’s positioning as a high‑end brand with strong storytelling appeal.
Original Press Release
Horse Soldier Bourbon made history at the Tunnel to Towers Foundation Celebrity Golf Tournament, where two signed bottles of Horse Soldier Straight Bourbon were auctioned for a combined $100,000—a single-night record that underscores the brand's deep and enduring commitment to America's Gold Star families, catastrophically injured veterans, and first responders.
The fundraising milestone took place at the tournament's signature dinner and charity auction, held at Trump International Golf Club in West Palm Beach, Florida, earlier this week. Each bottle was personally signed by members of the original Horse Soldier team, select members of the U.S. Army Special Forces veterans whose covert insertion into Afghanistan in the weeks following the September 11 attacks inspired the brand, as well as by members of the Horse Soldier Bourbon family.
The winning bidders were dedicated supporters of the Tunnel to Towers Foundation and its mission to provide mortgage-free homes and ongoing care to those who have sacrificed the most for this nation.
"This evening was a powerful reminder of why we do what we do," said Scott Neil, Co-Founder & President, Horse Soldier Bourbon. "The Tunnel to Towers Foundation has built something extraordinary in service to our veterans, first responders, and Gold Star families. To stand beside them and to have the community respond with such generosity is deeply meaningful to everyone on our team."
The event drew an exceptional host committee and national spotlight, with Sean Hannity serving as host and emcee. Golf legend Gary Player, Jim Wahlberg of the Wahlberg Foundation, and a distinguished roster of current and former professional athletes from the NBA, NFL, and NHL joined business and philanthropic leaders for the occasion.
"As we approach the 25th anniversary of September 11, 2001, it is fitting that the Horse Soldiers—the very men whose courage answered that day—continue to lead the way in supporting those who sacrifice for our country. The $100,000 raised at this tournament will help us deliver mortgage-free homes to Gold Star families and catastrophically injured veterans who have given everything for America. We are honored to call Scott Neil and the entire Horse Soldier Bourbon family partners in this mission. While we have time, let us do good." Frank Siller, Chairman & CEO, Tunnel to Towers Foundation.
For Horse Soldier Bourbon, the tournament represents far more than a single charitable moment. It marks a significant milestone in the brand's America 250th initiative, a multi-year effort to honor the nation's founding ideals and the special operations legacy woven into the brand's DNA.
Most recently, Horse Soldier announced the release of Liberty Edition, a 13-Year Kentucky Straight Bourbon created to commemorate the 250th anniversary of the United States and symbolizes enlightenment, resilience, and inspiration. With an SRP of $799.00 per 750ml bottle, the limited-edition offering is now nationally available. With the sale of each bottle of Liberty Edition, Horse Soldier Bourbon will make a donation to the Statue of Liberty & Ellis Island Foundation, supporting the preservation of America's historic landmarks for generations to come.
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Source: BevNET