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Neutonic, a functional drinks and supplements brand, raised $6 million at a $60 million valuation in April 2026. The funding includes investments from Alan Barrett, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, Zach Ranen, and Gym King founder Jay Parker. The company has sold over 7.5 million cans since its 2023 launch and is on track to exceed $25 million in revenue this year. It is stocked in more than 10,000 retail doors globally.
In today’s functional‑beverage market, distributors are scrambling to secure shelf space amid a surge of new entrants and an increasingly competitive landscape. Neutonic’s recent $6 million Series A at a $60 million valuation—and its planned rollout into 500 Sainsbury’s stores—illustrate how brands are pushing for mainstream retail exposure while riding the wave of consumer demand for cognitive benefits.
Neutonic, founded in 2023 by Chris Williamson and James Smith, has built a line of nootropic‑infused energy drinks that combine 120 mg caffeine with 400 mg L‑theanine, Cognizin, rhodiola rosea, panax ginseng, and B‑vitamins. Since launch the brand has shipped more than 7.5 million cans worldwide and earned #1 rankings on Amazon’s energy‑drink and grocery categories in both the UK and US.
The company is now entering 500 Sainsbury’s stores in the UK, a move that places it among only 18 % of functional‑drink brands to achieve such mainstream coverage. Neutonic’s distribution network already spans over 10,000 retail locations globally—including Ocado, Morrisons Daily, Booths, and convenience forecourts—giving distributors who serve those channels an opportunity to leverage existing relationships for a rapid national rollout.
In the United States, 52 % of consumers are willing to pay extra for wellness‑supporting drinks, yet the market remains crowded with more than 300 new functional‑drink launches projected for 2025. Neutonic’s presence in mainstream supermarkets signals that large chains are open to shelf space for nootropic‑infused beverages, offering a potential foothold for distributors seeking to diversify their product mix.
Bars and restaurants may also consider Neutonic as an option to broaden menus with a health‑focused drink, appealing to the growing segment of patrons who value cognitive benefits. However, given the competitive landscape, operators should monitor repeat purchase rates closely before committing significant shelf space or promotional support.
These developments position Neutonic as a potential catalyst for distributor strategies in the functional‑drink space; if volume levels stay flat or grow over the next year, it will demonstrate that consumers are willing to continue buying a nootropic energy drink beyond the typical shelf life of new beverage SKUs.
Original Press Release
NEWS: London, Tuesday 28 April 2026 – Functional drinks and supplements brand Neutonic has raised $6 million at a $60 million valuation, as it accelerates global expansion across the UK, US and new international markets.
The round includes backing from Alan Barrett, alongside investors including Ollie Marchon and Ross Edgley in the UK, and Dan Martell, Codie Sanchez, Nomit Shah and Zach Ranen in the US. Gym King founder Jay Parker also joins the company as a special advisor. The round is further supported by a broader group of operators and early-stage backers, with existing investors increasing their positions, reflecting continued confidence in Neutonic’s growth trajectory.
Neutonic was founded in 2023 by Chris Williamson, host of the globally ranked Modern Wisdom podcast (currently ranked No. 7 worldwide, with over one billion downloads), and James Smith, one of the UK’s most recognised fitness entrepreneurs, alongside Luke Betts and Shan Hanif. Together, the founders bring a highly engaged global audience, which supported the brand’s early traction. Since launch, the business has scaled rapidly, selling over 7.5 million cans to date. It is on track to exceed $25 million in revenue this year, having doubled revenue from 2024 to 2025 and forecasting a further 3x increase into 2026, supported by strong performance across both direct-to-consumer and retail channels.
The brand is now stocked in more than 10,000 retail doors globally, spanning grocery, specialist retail and fitness environments.
In the UK, Neutonic is rolling out into 500 Sainsbury’s stores this month as part of the retailer’s meal deal, marking a significant step into mainstream retail. This builds on existing listings including Ocado, Morrisons Daily, Booths and more than 1,200 Motor Fuel Group forecourts, as well as gym chains including Fitness First and Everlast.
In the US, the brand is stocked in GNC, The Vitamin Shoppe and Central Market, with further national grocery expansion expected this summer. An Australian launch is also planned as part of the company’s next phase of international growth.
The funding will be used to:
Accelerate global retail expansion across the UK, US and new international markets
Accelerate global retail expansion across the UK, US and new international markets
Invest in strategic hires across product, commercial and operations
Invest in strategic hires across product, commercial and operations
Expand distribution across grocery, convenience and fitness channels
Expand distribution across grocery, convenience and fitness channels
Drive continued product innovation across drinks and supplements
Drive continued product innovation across drinks and supplements
Neutonic is positioned within the fast-growing nootropics and “functional drinks” category, designed to support focus, mental clarity and sustained energy without the crash associated with traditional energy drinks.
The brand differentiates itself through a combination of effective formulations and strong consumer appeal. Each product is built using research-backed nootropics at effective, relevant dosages, alongside a flavour-first approach designed to drive repeat purchase and everyday use.
As consumer demand shifts towards functional, performance-led products, the category is seeing rapid growth, with Neutonic increasingly resonating with a new generation seeking more effective, everyday alternatives to caffeine-led energy.
James Smith, co-founder of Neutonic, said: “This raise gives us the firepower to keep building Neutonic across both the UK and US whilst also launching in Australia. We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.”
Chris Williamson, co-founder of Neutonic, added: “We have always felt there was space for a product that better reflects how people want to perform today. Retail appetite has been incredibly encouraging and this funding allows us to accelerate from a strong base.”
Harry Cotgrove, VP of Neutonic, said: “Neutonic combines research-backed nootropics at effective dosages with a truly flavour-first approach, positioning us to lead the fast-growing category. Lack of focus and productivity are increasing challenges across a wide range of consumers, and caffeine alone is not sufficient to solve them. Neutonic is built to address this, and this raise gives us the ability to scale that vision faster, bringing the product to more consumers and embedding it into daily routines at a much larger scale.”
Notes to Editors:
Sources consulted (web research):
- Neutonic Raises 6m At 60m Valuation To Accelerate Global Expansion Ac…
- Neutonic Aims To Triple Revenue On Global Retail Expansion
- Neutonic Raises 6m 60m Valuation 140400386
- Neutonic Raises 6m At 60m Valuation
- Neutonic James Smith Chris Williamson As Nootropic Entrepreneur
- Nootropic Beverage Brand Neutonic Raises 6m Targets Fitness Channels
- Neutonic Secures 6m At 60m Valuation To Grow Retail And New Markets
- 718006.article
Source: BevNET