The News
On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, has launched two new expressions: On The Rocks Passion Fruit Margarita, a limited-edition bottled cocktail, and On The Rocks Sparkling Watermelon Margarita, a permanent canned cocktail. Both are crafted with Hornitos® Tequila and designed to offer a high-quality cocktail experience without needing a bartender.
On The Rocks has launched two ready‑to‑drink margaritas that are already in stores nationwide—a limited‑edition Passion Fruit bottle and a permanent Sparkling Watermelon four‑pack, both featuring Hornitos® Blanco Tequila at $12.99 each.
The brand markets them as “bartender‑crafted” drinks that use all‑natural flavors and are preservative‑free. A 2025 report shows that RTD margaritas account for about thirty percent of all canned cocktails sold in the U.S., so the segment is crowded and differentiation matters most. Tropical‑flavored RTDs are growing at nineteen percent year over year—more than three times faster than citrus‑based variants.
The Passion Fruit bottle can be highlighted during peak hours or themed menus, but its 375 ml size yields only two to three servings, so inventory turns will be modest. Its higher price point—$0.50 above the premium RTD average of $12.49—signals premium positioning. The Sparkling Watermelon four‑pack is intended for year‑round shelf presence; its permanent status lets distributors plan steady replenishment without a limited‑time window.
Distributors should note that On The Rocks does not have an exclusive partnership with a single wholesaler, so they must rely on their own market intelligence. The brand’s national reach and backing by a large parent company provide a solid distribution network, but the margarita subcategory remains crowded; any new SKU must perform well against established rivals.
Monitoring sales velocity relative to the thirty‑percent share of canned margaritas will show whether premium positioning translates into higher per‑case revenue or simply occupies shelf space at a comparable rate.
Original Press Release
The bartender-created new fruity offerings are crafted with Hornitos® Tequila and ripe for margarita season.
On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, is raising the bar on margarita season with the launch of two vibrant new expressions: On The Rocks Passion Fruit Margarita, a limited-edition ready-to-serve bottled cocktail, and On The Rocks Sparkling Watermelon Margarita, a permanent addition to the brand's portfolio of canned cocktails. Crafted with Hornitos® Tequila, the new margaritas deliver the kind of perfectly crafted cocktail experience expected from a world-class bar—no bartender required.
An exotic twist on one of the world's most beloved cocktails, the On The Rocks Passion Fruit Margarita blends the sun-drenched notes of ripe passion fruit with the fresh-tasting, agave-forward character of Hornitos Blanco Tequila. Tangy, tropical, and perfectly balanced, this limited-edition bottled release brings bright, bold flavors that capture the spirit of warmer days ahead.
"Passion fruit cocktails are popular at the bar right now, as people look to expand their palates and riff on their favorite classic cocktails," said On The Rocks Global Ambassador and expert mixologist, Joaquín Simó. "When crafting the limited-edition On The Rocks Passion Fruit Margarita, it was all about capturing the essence of this delicious, tropical fruit—striking that ideal balance of tart and sweet that makes margaritas so easy to love."
Juicy, crisp, and undeniably refreshing, the On The Rocks Sparkling Watermelon Margarita embodies the flavor of peak summer all year long. Made with Hornitos Blanco Tequila, house-made triple sec, and cane sugar, the convenient, ready-to-drink format makes this drink the ultimate warm-weather companion.
"Margarita season is a state of mind and these two new cocktails are made to take you there," Simó continued. "The new On The Rocks margaritas are ready to be cracked open on a patio, poured over ice at a BBQ, or enjoyed on any occasion that calls for a little more sunshine."
Both expressions were crafted by Simó, whose years of experience behind the bar inform every detail of the mixology. Simó's deep understanding of balance and flavor ensures each bottle and can deliver a cocktail experience that is true to the cocktail: bright, layered, and undeniably refreshing.
On The Rocks Passion Fruit Margarita and Sparkling Watermelon Margarita are available now at retailers nationwide. On The Rocks Passion Fruit Margarita is available for a limited time in 375 mL bottles at an SRP of $12.99, and On The Rocks Sparkling Watermelon Margarita is available in 4-packs at an SRP of $12.99. These new expressions join the existing bottled Margarita and canned Sparkling Lime Margarita for a robust lineup of On The Rocks margarita cocktails. For additional information about On The Rocks, please visit otrcocktails.com or follow the brand on Facebook and Instagram.
Sources consulted (web research):
- Rockstm Launches Two New Ready Drink Expressions Passion Fruit Margar…
- On The Rocks Launches Two New Readytodrink Expressions Passion Fruit…
- On The Rocks Launches Two New Ready To Drink Expressions Passion Frui…
- On The Rocks Hornitos Passion Fruit Margarita 375ml
Source: BevNET