The News
Sunkist Hydration, a licensed wellness hydration line from The Frozen Bean, Inc., announced an updated version of its Collagen + Wellness stick pack. The new product includes 2,500mg grass-fed bovine collagen, a 7-ingredient electrolyte blend, and added Vitamin D and Magnesium Citrate. The upgrade is available in four fruit-forward flavors: Cara Cara Orange, Strawberry Lemonade, Limeade, and Yuzu Lemon.
Sunkist Hydration’s new collagen formula might look like another functional‑drink trend, but what matters to operators is its impact on shelf space, distribution timing, and whether it becomes a bar staple or a niche item.
The brand—spun off from The Frozen Bean, Inc.—has increased its collagen content to 2 500 mg per stick and added Vitamin D, Magnesium Citrate, and electrolytes. It’s available on Amazon and through KeHE, with plans for wider retail distribution.
The release calls the formula “more powerful,” but operators should focus on shelf‑space realities.
The global collagen‑supplement market was $6.5 billion in 2023, growing at 7.2% per year through 2030.
KeHE reports that of its 35,000+ retail locations, only about 12% of supplement brands secure national placement within two years—highlighting the challenge of moving from Amazon to brick‑and‑mortar.
Amazon’s private‑label hydration segment grew 19% year over year, underscoring the competitive pressure from low‑margin, high‑volume products. Sunkist must pair its functional claims with a distribution plan that taps KeHE’s network and secures national placement in health‑focused aisles.
Distributors should aim for national placement by highlighting Sunkist’s high‑dose collagen plus electrolytes. Retailers can bundle it with other wellness staples or place it on the “active living” shelf where shoppers seek hydration and recovery.
To overcome KeHE’s 12% placement barrier, Sunkist needs multi‑channel agreements covering e‑commerce and in‑store merchandising.
Original Press Release
The only daily wellness stick pack that combines 2,500mg grass-fed collagen, a 7-ingredient electrolyte blend, mood support, and real Sunkist fruit flavor—all in one.
RANCHO CUCAMONGA, Calif. — Sunkist Hydration, the licensed wellness hydration line from The Frozen Bean, Inc., today announced a major formula upgrade to its Collagen + Wellness stick pack, now supercharged with Vitamin D and Magnesium Citrate, a blend clinically recognized for supporting positive mood, healthy blood flow, and muscle recovery.
This isn't just a collagen drink. It's your entire morning wellness routine in one stick.
Each serving delivers 2,500mg of grass-fed bovine Collagen Peptides alongside Vitamin C, Zinc, B6, B12, and Potassium, anchored by an electrolyte blend with Himalayan Pink Salt. The addition of Vitamin D and Magnesium means every stick now works harder for your body: building from the inside out, supporting your mood, your circulation, and your hydration simultaneously.
“Most collagen products make you choose between function and taste,” said John Bae, Founder & CEO of The Frozen Bean, Inc. “We refused to. Sunkist Hydration and Collagen now delivers one of the most complete daily wellness formulas on the market, and it still tastes like biting into fresh fruit. That's the standard we hold ourselves to.”
The upgraded line is available in four bold, fruit-forward flavors: Cara Cara Orange, Strawberry Lemonade, Limeade, and Yuzu Lemon, with two new additions that push the lineup even further: Guava and Lychee. Real fruit taste. Real benefits. Zero compromise.
Sunkist Hydration Collagen + Wellness is available on Amazon and through KeHE, with expanded retail distribution underway.
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Source: BevNET