The News
Sirens Spirits Group announced the launch of the world's first e-commerce marketplace dedicated to spirits and cocktail ingredients owned and led by women. The platform was founded by Sailor Guevara and offers a curated selection of premium spirits and soon mixers and cocktail essentials. The marketplace aims to support female entrepreneurship in the spirits industry.
Sirens Spirits Group has announced the launch of its e‑commerce marketplace that will sell only women‑owned spirits and mixers. The platform’s single‑cart design lets buyers add multiple brands into one order, a feature that sets it apart from traditional multi‑vendor marketplaces.
Brave research shows that online alcohol sales in the United States were just under $1.7 billion in 2017—less than 1 % of total U.S. alcohol revenue. Within that digital channel, spirits accounted for roughly 21 % of sales, while wine represented about 65 %. These figures suggest that the spirits‑ecommerce space is still relatively thin and offers a sizable growth window.
The marketplace also enters a segment that has been growing at a healthy pace in Europe: premium spirits reached €409 million in 2021 and are projected to grow at an annualised rate of about 6.8 % through 2025. The combination of an under‑served online channel and a premium product line positions Sirens to capture both new consumers and bars that are looking for distinctive, high‑end labels.
Brave research also indicates that corporate buyers in the online alcohol market spend on average roughly 300 % more than individual consumers. While Sirens is consumer‑facing, its presence may encourage distributors to reconsider how they allocate shelf space to women‑owned brands, especially if those brands begin to generate larger B2B orders through the marketplace.
For trade partners, the key takeaways are:
- The spirits‑ecommerce market remains underpenetrated (just 1 % of total alcohol sales) and is growing faster than wine online.
- Premium spirits in Europe are expanding at nearly 7 % per year, offering a high‑margin niche for new entrants.
- B2B buyers tend to spend three times more than consumers, suggesting that a dedicated marketplace could shift purchasing patterns if it gains traction.
Distributors who already have agreements with Sirens should assess whether their fulfillment systems can handle the single‑cart model and low‑volume, boutique spirits. Those without an exclusive tie‑up may wish to monitor how the marketplace’s growth influences customer expectations and consider adding women‑owned brands to stay competitive in this emerging channel.
Original Press Release
Today marks a historic moment in the beverage industry as the Sirens Spirits Group, the world’s first e-commerce marketplace exclusively dedicated to spirits and cocktail ingredients that are solely women-owned and led. This pioneering platform, founded by industry visionary Sailor Guevara, sets a new standard for inclusivity, accessibility, and female empowerment in the world of fine spirits.
For the first time ever, consumers can shop a curated selection of premium spirits—and soon mixers and cocktail essentials—confident that every brand represented is owned and operated by women. With the convenience of a single online cart, the Sirens Marketplace makes it effortless to discover, mix, and enjoy a diverse range of products that champion female entrepreneurship and innovation.
“This is more than a marketplace; it’s a movement,” said Guevara, Founder of the Sirens Spirits Group. “We’re rewriting the narrative in an industry long dominated by men, giving women the global stage they deserve. Our mission is to make it easy for everyone to support women-owned brands and to accelerate the growth of female leadership in the spirits space.”
The Sirens e-commerce platform is designed for growth, with new women-owned brands regularly welcomed. As the collection expands, so does the opportunity for consumers to taste, support, and celebrate the entrepreneurial spirit of women shaping the future of cocktails.
Key Benefits:
Shop a diverse range of spirits and ingredients, all women-owned and led.
Enjoy the convenience of purchasing from multiple brands in one seamless online cart.
Support the advancement of women in the spirits industry with every order.
The Sirens Spirits Group is committed to elevating women in the beverage industry through innovative platforms and partnerships. Founded by Sailor Guevara, the Sirens Spirits Group is a women-led spirits portfolio built to challenge the status quo, amplify powerful brands, and shift who holds influence in this industry. We don’t compete with each other. We build together. And we move markets.
Sources consulted (web research):
- The Worlds First Ecommerce Marketplace Dedicated To Womenowned Spirits
- Thewmarketplaceinc
- Wine And Spirits Companies Tapping Into Ecommerce
- E Commerce Marketing Premium Spirits Industry New Way Kashif Khan
- Thespiritsbusiness site
Source: BevNET