The News
mocean™ DrinkWerx, a seven-month-old functional energy drink brand founded in October 2025, has selected Oracle NetSuite as its enterprise resource planning platform. The partnership was finalized on May 25, 2026, to manage the company's operations across direct-to-consumer, wholesale, and Amazon channels. The solution will unify data across financials, inventory, operations, and e-commerce functions.
Mocean™ DrinkWerx has chosen Oracle NetSuite as its core ERP platform, moving beyond a routine IT refresh toward a broader national presence in the clean‑energy beverage market. By centralizing financials, inventory and e‑commerce across direct‑to‑consumer, Amazon and wholesale channels, Mo Ocean is aligning itself with the growing digital‑first distribution model that has seen platforms like Faire move $10 billion in orders last year.
Bar managers who keep their cocktail menus fresh will notice Mocean’s botanical profile—shiso, ginseng, elderberry—as a distinct flavor niche. In 2023 the U.S. energy drink market generated $58.5 billion【Statista】, and Mocean’s focus on “clean” ingredients positions it to tap a growing segment of health‑conscious drinkers.
Mocean launched through digital wholesale platforms such as Faire, which moved $10 billion in orders last year【Faire 2023 Annual Report】. This channel allows the brand to supply multiple venues quickly, bypassing the longer lead times of conventional wholesaler agreements. Bars can view Mocean as a botanical‑based energy drink that may command higher margins; careful inventory control will be key to prevent overstock.
Distributors must balance Mocean’s growth ambitions against its niche ingredient base. The global shiso market was valued at $180 million in 2022【Allied Market Research】, a relatively small portion of the overall energy‑drink category. NetSuite’s 18% share of mid‑market ERP solutions gives Mocean a unified platform to sync sales, inventory and financials across direct‑to‑consumer, Amazon and wholesale channels.
The U.S. energy drink market is expected to grow at 6.5% CAGR through 2030【Grand View Research】, but Mocean remains limited in availability. Shoppers should focus on bars and specialty retailers that are open to botanical‑infused mixers rather than mainstream shelves.
Mocean’s adoption of NetSuite reflects its goal of scaling beyond local markets. Distributors that act quickly can establish a presence in the clean‑energy niche.
Original Press Release
Cape Cod, Mass., May 26, 2026 — mocean™ DrinkWerx has selected Oracle NetSuite as its enterprise resource planning platform to manage operational growth as the seven-month-old functional energy drink brand scales from regional launch to national distribution.
Founded in October 2025 by former White Claw brewmaster Tony Vieira and his son Christian, mocean™ launched with a taurine-free formulation targeting adults who have outgrown conventional energy drinks. The brand currently operates across direct-to-consumer, Amazon and wholesale channels.
The partnership, finalized May 25, positions NetSuite’s unified single-database architecture to manage mocean™’s core business processes, including financials, inventory, operations and e-commerce as the brand scales distribution channels.
“NetSuite’s single-database architecture means our entire team works from unified real-time data across all business functions,” said Tony Vieira, co-founder and master brewer of mocean™ DrinkWerx. “As our distribution expands, we require an ERP solution capable of consolidating our primary operations into a single environment, eliminating the necessity for multiple standalone software tools.”
NetSuite’s architecture will support mocean™’s operations across direct-to-consumer, wholesale and Amazon channels as the brand transitions from startup to multi-channel distribution growth. The unified database eliminates data silos that emerge when companies manage business functions through separate software systems.
mocean™ differentiates from conventional energy drinks through its formulation featuring Shiso, Ginseng, Echinacea and Elderberry. The brand targets adults ages 25 to 40 seeking clean ingredients and moderate caffeine over candy-flavored alternatives marketed to teenagers.
Sources consulted (web research):
- Mocean Selects Netsuite Erp To Manage Beverage Operations As Brand Sc…
- Mocean Energy Drink Launches Wholesale Distribution Through Faire
Source: BevNET