The News
Blue Sky Miners has expanded its SOCIAL&CO® Italian-Style Ready To Enjoy Spritzes to 13 states including Minnesota, Iowa, Wisconsin, Illinois, Missouri, Kansas, Ohio, Michigan, Pennsylvania, Kentucky, Tennessee, Georgia, and Colorado. The product is available in 4 x 250mL 4-packs and 20L draught kegs. It is an 8% ABV ready-to-drink spritz made with real fruit juice and spritz botanicals, without artificial flavors or preservatives. The product is sold in fine liquor stores and retailers like Total Wine, Liquor Barn/GoPuff.
Blue Sky Miners’ Social&Co® has expanded its ready‑to‑drink spritz into thirteen states—an expansion that comes as the broader RTD market is still on a growth trajectory. In early 2026, wine‑based RTDs are projected to rise by +14 % in dollar sales, while spirits‑based RTDs have leapt +30 % and now account for 28 % of off‑premise spirits volume. At the same time, more than 750 spirits‑based RTD brands already populate U.S. shelves, underscoring the crowded competitive landscape that Social&Co must navigate.
Founded in Minneapolis by Joe and Lesley Heron, Blue Sky Miners is known for upscale adult beverages. Social&Co’s flagship product is a four‑pack of 250 mL bottles (priced at $14.99 per pack) that delivers an 8 % ABV Italian‑style spritz without any mixing required. The brand is available on‑premise and in premium retailers such as Total Wine & More and Liquor Barn, but it is not distributed through wholesale channels—placement comes directly from Blue Sky Miners or its designated distributors.
The 13 states where Social&Co now operates include MN, IA, WI, IL, MO, KS, OH, MI, PA, KY, TN, GA, and CO. The ready‑to‑drink format offers on‑premise managers a sessionable drink that pairs well with small plates, while the four‑pack size simplifies portion control for retailers.
On‑premise operators can benefit from Social&Co’s simplified preparation—eliminating the fiddly steps of traditional spritz assembly—and from its natural‑ingredient profile, which aligns with current consumer demand for cleaner labels. Retail buyers should note that, because the brand bypasses wholesale distribution, they must engage directly with Blue Sky Miners or its designated distributors to secure shelf space.
In a market where category growth is strong but competition is fierce, Social&Co’s expansion into 13 states positions it to capture a share of the expanding RTD segment, provided it can leverage its direct‑to‑channel relationships and the appeal of an authentic, low‑ABV spritz.
Original Press Release
MINNEAPOLIS, MN. – Blue Sky Miners has expanded its lineup of award-winning SOCIAL&CO® Italian-Style Ready To Enjoy Spritzes to all 13 states across its distribution footprint.
“Welcome to the summer of spritz,” says Blue Sky Miners Founder Joe Heron. “People love a spritz. The reality is, making a spritz sucks. You have to buy a lot of expensive ingredients, it’s fiddly and messy, and then the prosecco goes flat.”
“We are not a spritz-flavored RTD. SOCIAL&CO® is an authentic spritz; 8% ABV – robust enough to hold up to dilution over ice, but very sessionable and refreshing. You just pop the tab and it’s ready to enjoy over ice in a nice glass, preferably garnished,” says Herb Heneman, Partner and Chief Commercial Officer.
“SOCIAL&CO is elevated with no artificial flavors, colors, or synthetic preservatives. Delicious sparkling wine, infused with real fruit juice for a smooth, rounded flavor and mouthfeel, plus spritz botanicals for a grown-up zing,” says Heneman.
SOCIAL&CO Italian-Style Spritzes are available on-premise and in fine liquor stores and retailers like Total Wine, Liquor Barn/GoPuff in the following states: MN, IA, WI, IL, MO, KS, OH, MI, PA, KY, TN, GA, CO.
Available in 4 x 250mL 4-packs and 20L draught kegs.
SOCIAL&CO “THE READY TO ENJOY SPRITZ” – $14.99/4-PACK
ARANCIA CLASSICO (Classic Orange)
“Sweetness up front with a well balanced and nicely bitter finish. It’s everything you would expect in an Aperol Spritz or perhaps even a Campari Spritz (though less bitter than a Campari) and without all the hassle of ingredient preparation and mixing.” RTD Magazine.
LIMONE RINFRESCANTE (Limoncello Style)
“Honestly one of the best — if not the best — lemon style Italian spritzes I’ve ever had. All of the elements are masterfully crafted in cooperation, conducting a symphony of sweet, sour, and sparkling that are all in perfect harmony with one another. A spectacular spritz!” RTD Mag Best In Class Platinum Medal Award Winner.
POMPELMO ROSSO (Grapefruit)
“When you talk about grapefruit in cocktails, one thing that's critically important (and often overlooked) is balancing the fruit's bold tartness without masking it in sugar or other sweeteners. Social & Co. has done a remarkable job here balancing the flavors in this delightfully tart, not overly sweet, and perfectly refreshing sparkling spritz.” RTD Magazine.
FRAGOLA ROSA (Strawberry-Vermouth)
“Words almost escape me, but I'll try my best. Light, complex, refreshing, subtly sweet, perfectly carbonated, remarkable wine essence, with exceptional fruit and botanical infusions. And this coming from someone who considers themselves somewhat of a bourbon enthusiast. It really is that good.” RTD Mag.
SOCIAL&CO® Is A Blue Sky Miners, Inc. Brand:
Blue Sky Miners develops and builds distinctive, unique, upscale, adult ready to enjoy beverage brands.
Based in Minneapolis, Minnesota, USA, and founded by beverage entrepreneurs Joe and Lesley Heron. Herb Heneman is Partner and Chief Commercial Officer.
SPRITZSOCIALE.com and socials @SpritzSociale
Sources consulted (web research):
- About Us
- All
- Spritzsociale site
- Socialco Spritz
- 2126265371
- Wine And Spirits Contraction Continues With March Improvement And Rtd…
- Spritz A Sparkling Opportunity For Spirits
Source: BevNET