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Industry Press Analysis

Spirits Brand Dad Grass Launches 3mg & 10mg THC Drink with Miles Davis Estate

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Dad Grass and the Miles Davis Estate announced "Miles Davis Bitches Brew by Dad Grass," a limited-edition THC-infused leisure drink inspired by Miles Davis’ 1970 album Bitches Brew. The product features guava and hibiscus flavors in two versions: 3mg for easygoing sessions and 10mg for deeper experiences. Pre-sale access begins on May 26, 2026 at DadGrass.com.

Dad Grass launches a limited‑edition THC drink with Miles Davis Estate – what distributors and retailers should know

Dad Grass has teamed up with the Miles Davis Estate to release a new hemp‑derived THC beverage in honor of the jazz icon’s 100th birthday. The “Miles Davis Bitches Brew” line is available in two strengths—3 mg and 10 mg per can—and comes in guava‑and‑hibiscus flavors. The product will be on a pre‑sale at DadGrass.com from May 26 to June 2, with an official nationwide release slated for August 2026.

The drink’s launch is timed to tap into the rapidly expanding U.S. hemp‑derived THC beverage market, which was valued at roughly $280 million in 2024 and is projected to grow at a 22 % CAGR through 2030. This growth trajectory underscores the category’s appeal but also highlights the regulatory fragmentation that still characterizes the space—at least 14 states have enacted restrictions or bans on delta‑9 THC products as of early 2026.

From an inventory standpoint, Dad Grass is offering a single SKU in limited quantities. The 8‑can pack sells for $44, which translates to about $5.50 per can—the same price point that the broader category averages. With only 14 employees on its lean, bootstrapped team, national distribution will likely remain constrained unless distributors plan carefully for allocation.

For wholesalers and retailers, the key takeaways are:

  1. Monitor state‑level regulatory developments closely. The 14 states with delta‑9 restrictions could suddenly curtail sales in those markets, affecting shelf availability.
  2. Leverage the Miles Davis collaboration as a targeted marketing hook—position the drink as a “sober‑alternative” for music‑inspired events—but keep inventory levels aligned with the limited production capacity and the fact that the product’s price is already at market parity.

By aligning distribution plans with these facts, operators can navigate the opportunity and risk inherent in launching a high‑profile THC beverage within a highly regulated, fast‑growing category.


Original Press Release

DAD GRASS AND THE MILES DAVIS ESTATE ANNOUNCE

“MILES DAVIS BITCHES BREW BY DAD GRASS” — A LIMITED-EDITION THC-INFUSED LEISURE DRINK INSPIRED BY DAVIS’ LANDMARK ALBUM

Created In Celebration Of Miles Davis’ 100th Birthday, The Release Reimagines The Spirit Of Bitches Brew Through Guava And Hibiscus Flavors In Federally Legal Hemp-Derived THC Offerings

Pre-Sale Access Available at DadGrass.com Beginning on May 26th

May 26, 2026 (Los Angeles, CA) — Dad Grass and the Miles Davis Estate are releasing “Miles Davis Bitches Brew by Dad Grass,” a limited-edition THC-infused Leisure Drink inspired by Bitches Brew — the landmark 1970 album that reshaped jazz and continues to influence music, art, and culture more than five decades later.

Created in celebration of Miles Davis’ 100th birthday, the collaboration draws inspiration from the album’s atmosphere, experimentation, and boundary-pushing spirit. The release features layered notes of guava and hibiscus in two federally legal hemp-derived THC offerings: a 3mg Leisure Drink designed for easygoing sessions and a bolder 10mg version for fans looking to go deeper into the experience.

Like the album itself, the drink blends familiar and unexpected elements into something immersive, flavorful, and transportive. Inspired by the sonic world of Bitches Brew, Dad Grass developed a flavor profile intended to feel lush, layered, and slightly psychedelic while remaining balanced and highly drinkable.

The offering is among the initiatives marking the official Miles Davis Centennial celebrations, spearheaded by the Miles Davis Estate and global independent music company Reservoir.

Quantities of “Miles Davis Bitches Brew by Dad Grass” are extremely limited, with pre-sale access available at DadGrass.com today (May 26th). Pre-sales will end on June 2nd, ahead of the official release in August 2026.

Originally released in 1970, Bitches Brew shattered conventions and altered the trajectory of modern music. Blending jazz, rock, funk, and psychedelic influences into something entirely new, the album became one of Miles Davis’ most influential and enduring works and remains a touchstone for generations of musicians, artists, and listeners more than 50 years later.

The collaboration continues Dad Grass’ growing history of music-inspired releases, including previous partnerships honoring George Harrison and Margo Price. Since launching in 2020, Dad Grass has built a national following around its federally legal hemp-derived THC products, with customers across the country and distribution in hundreds of retail locations nationwide.


Sources consulted (web research):

Source: BevNET

Back to Home Published on 2026-05-26