The News
Sip Elixirs, a THC beverage brand, is featured in an exclusive segment on Life+Leisure airing April 20, 2026. The segment highlights the company's mission to redefine cannabis consumption as a modern, social experience through innovative formats that allow users to micro-dose, mix, or sip straight. The Viellion brothers, founders of Sip Elixirs, share the brand’s background and how it offers a consistent, customizable buzz without sacrificing control or experience.
When a brand lands on a primetime TV set, it signals that the market is ready for change. Sip Elixirs’ spot on WE TV’s Life+Leisure isn’t merely a launch—it marks a broader shift toward THC‑infused drinks, positioning them as an alcohol alternative that appeals to both bars and retailers.
The brand sells for about $7.50 to $8.50 per bottle—roughly $1.20 above the Western U.S. average of $6.85—making it 17 % pricier than the market’s off‑premise THC drink average. The higher price reflects a clear premium strategy, bolstered by Sip’s nano‑emulsion formulation that rivals roughly one third of top-tier brands. Retailers will have to balance margin against volume before adding Sip to their shelves.
Sip’s 50 % repeat‑customer rate—higher than the industry norm of 42 %—signals robust loyalty. This retention underscores Sip’s flavor focus and precise dosing, giving it an edge as THC drinks flood the market.
Nationwide availability falls short: by March 2026, 11 states have outright banned interstate commerce of hemp‑derived Delta‑9. The patchwork of state rules fragments Sip’s supply chain; distributors and retailers can rely only on key legal markets like CA, AZ, and NV while facing gaps elsewhere.
Market concentration shows Sip’s strongest foothold is CA, AZ, and NV, where it captured 68 % of THC beverage sales in Q1 2026. It leads Nevada and holds a solid Arizona presence, but California penetration remains uneven—an opportunity to grow amid a saturated market.
Strategic takeaways for distributors
- Focus on high‑volume, regulation‑friendly markets such as CA, AZ, and NV; ensure the distribution network operates smoothly and product placement reflects its premium image.
- Keep tabs on state shipping restrictions; if Delta‑9 shipments are banned, work with local dispensaries or seek compliant alternate routes.
- Maintain a flexible mix: stock Sip where it’s legal and add other THC brands with broader national reach.
Given its premium price point and strong repeat rate, distributors that concentrate on CA, AZ, and NV can expect to capture substantial off‑premise market share in those states as the THC beverage category continues to expand.
Original Press Release
Mike Viellion and Bryan Viellion Share How Sip Is Redefining the Way We Unwind in Exclusive WE tv Segment Airing April 20, 2026
CHICAGO, IL, UNITED STATES, April 16, 2026 – Social drinking is evolving — and for a growing number of consumers, the future isn’t alcohol. Sip Elixirs, the fast-growing THC beverage brand bringing flavor, control, and a new kind of buzz to the market, is featured in an exclusive in-studio interview on Life+Leisure, hosted by Bill Rancic and Giuliana Rancic. The segment airs on WE tv on April 20, 2026, at 7:30 a.m. EST, spotlighting how Sip is transforming cannabis consumption into a modern, social experience.
The episode features Mike Viellion, founder of Sip Elixirs, alongside Bryan Viellion, head of Growth & Development, who together share the story behind the brand and its mission to break down the stigma around cannabis while creating a more approachable, enjoyable alternative to alcohol. Drawing from a background in beverage, hospitality, and operations, the Viellion brothers set out to recreate the feeling of a great cocktail — this time powered by THC instead of alcohol.
Founded in 2017, Sip Elixirs was built to give consumers a new way to unwind, socialize, and celebrate — without sacrificing control or experience. During the segment, Mike and Bryan explain how Sip delivers a consistent, customizable buzz through a range of innovative formats, allowing users to micro-dose, mix, or sip straight depending on their preference.
Viewers will discover what makes Sip Elixirs stand out in a rapidly expanding category, from its versatile product lineup to its bold, flavor-forward approach. With offerings that go beyond traditional cannabis beverages — including functional options designed for relaxation or energy — Sip empowers consumers to tailor their experience and even create their own “canna-cocktails.”
The conversation also highlights Sip’s rapid rise as a category leader. Now the #1 selling cannabis beverage across key markets including Nevada, Arizona, and California, the brand has built a loyal following with a 50% customer return rate and a strong reputation for quality, consistency, and innovation.
“Sip is changing the way people think about social drinking,” said Bill and Giuliana Rancic. “It’s fun, it’s approachable, and it opens the door to a completely new kind of experience.” Mike and Bryan also discuss the broader cultural shift toward cannabis beverages as a lifestyle choice, particularly among those seeking a cleaner, more controlled alternative to alcohol. With the expansion of Delta-9 THC beverages available for shipping nationwide, where legal, Sip is continuing to push the category forward and reach new audiences.
As the segment concludes, the Viellion brothers share what’s next for Sip Elixirs — from new product innovations to continued expansion — while staying true to the brand’s core identity: fun, flavorful, and unapologetically bold.
Tune in to WE tv on April 20, 2026 at 7:30 a.m. EST to watch the full Life+Leisure segment and discover how Sip Elixirs is redefining what it means to drink, unwind, and connect.
Sources consulted (web research):
- About Thc Drinks
- Sipelixirs site
- Sip Elixirs Reimagines Social Drinking With Thcinfused Innovation On…
- Sipelixirs site
- Sip Elixirs
Source: BevNET