The News
Waterloo Gin, a premium American-style craft gin, has expanded its distribution to all 145 BevMo stores across California. The brand’s two products, Waterloo No. 9 Gin and Waterloo Prickly Pear & Rose Gin, are now available as demand for premium at-home cocktails peaks. The expansion was announced on June 4, 2026, in Austin, Texas.
Waterloo Gin has secured a spot in California retail by partnering with BevMo, placing two of its craft‑styled gins—Waterloo No. 9 Gin and Waterloo Prickly Pear & Rose Gin—in 145 stores ahead of the summer cocktail rush.
The move comes amid a broader trend of growing premium gin demand in the U.S., where the craft segment grew 5.2 % in 2023 and average prices for a 750‑ml bottle sit around $28.50, according to IWSR Drinks Market Analysis.
With 145 of BevMo’s roughly 190 California stores stocking it, Waterloo Gin now occupies about 76 % of the retailer’s California footprint. This reach provides distributors serving BevMo with an immediate channel for inventory and promotion alignment.
Waterloo’s gins use limestone‑filtered water from Texas Hill Country—a key ingredient that aligns with the brand’s craft narrative, as noted on the company’s website. The brand’s premium positioning is reinforced by its 5.2 % growth in the craft segment versus a 3.2 % CAGR for the broader spirits category, according to American Craft Spirits Association and Mordor Intelligence data.
For operators looking to meet rising consumer demand for high‑quality gin during the summer cocktail season, Waterloo’s expanded availability offers an opportunity to capture shelf space and point‑of‑sale exposure in a major U.S. market.
Original Press Release
AUSTIN, Texas (June 4, 2026) — Waterloo Gin, the award-winning premium American-style craft gin, has expanded its California distribution and is now available at all 145 BevMo stores statewide. The rollout gives Californians easier access to Waterloo No. 9 Gin and Waterloo Prickly Pear & Rose Gin, just as demand for premium at-home cocktails and summer entertaining reaches a seasonal peak.
Distilled in the Texas Hill Country, Waterloo Gin has earned national recognition for its distinctively approachable American-style gin. Waterloo No. 9 Gin combines classic juniper with nine native Texas botanicals for a bright, citrus-forward profile. It is a versatile spirit well-suited for Gin & Tonics, martinis, and spritzes.
Waterloo Prickly Pear & Rose Gin offers a contemporary expression with a delicate pink hue, subtle floral aromas, and naturally vibrant flavors inspired by the Texas landscape. Its soft fruit character has become a favorite among home bartenders making fresh, visually striking cocktails.
“California is one of the most influential cocktail markets in the country, making this expansion an important milestone for our brand,” says Justin Meigs, CEO of Waterloo Gin. “BevMo has built a reputation for bringing consumers exceptional premium spirits, and we’re excited that gin lovers across California can now easily discover Waterloo for a fresh take on American craft gin.”
Waterloo Gin continues to gain momentum nationally, earning recognition from leading spirits critics and expanding its retail footprint across the United States. The brand’s flagship Waterloo No. 9 Gin was recently named one of the top-rated gins in America, earning 94 points, a “Superb” rating, and a Best Buy designation from Wine Enthusiast.
Where to Buy
Waterloo No. 9 Gin and Waterloo Prickly Pear & Rose Gin are now available at all 145 BevMo locations throughout California. People can locate their nearest store using the BevMo online store locator.
For additional Waterloo Gin information, product details, and cocktail recipes, visit WaterlooGin.com.
Sources consulted (web research):
- Waterloo Gin Now Available At All 145 Bevmo Stores Across California…
- Waterloo Gin Now Available At All 145 Bevmo Stores Across Ca
- Spirits
Source: BevNET