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Luxardo, an Italian liqueur house with over 200 years of heritage, announced the launch of Luxardo Decaf Espresso Liqueur in the U.S. on June 8, 2026. The decaf liqueur is crafted from decaffeinated Arabica beans sourced from Brazil, Vietnam, and Uganda, roasted and infused over 25 days to replicate a freshly pulled espresso shot. It retains the bold, authentic espresso flavor of the original product without the caffeine.
Luxardo has announced a decaf espresso liqueur that will reach U.S. shelves in June. The brand calls it a “first‑of‑its‑kind” and markets it to both professional bars and home enthusiasts who want the depth of an espresso without caffeine.
The product sits at $29.99 for 750 ml, positioning it in the premium segment that dominates U.S. spirits volume. Coupled with a coffee liqueur market projected to grow 4.1% annually through 2030, Luxardo appears to target a niche group of caffeine‑conscious cocktail makers looking for quality and differentiation.
The label shows only 0.4 mg of caffeine per ounce—roughly 10 mg in a full bottle—so it is effectively caffeine‑free compared with most coffee liqueurs, which usually contain dozens of milligrams per serving. This supports Luxardo’s focus on “no added coloring” and a genuinely decaffeinated profile that can fit after‑dinner or late‑night menus without losing flavor.
Distribution is focused on a handful of U.S. retailers—BevMo!, Total Wine & More, Eataly—and select on‑premise accounts, with an online channel at luxardousa.com. The limited rollout signals distributors should position it as a niche premium item rather than a mass‑market product.
For operators, the decaf liqueur offers a new menu driver that meets the growing demand for caffeine‑free evening cocktails. Its premium price suggests it should be marketed as a high‑margin specialty item, with distributors able to highlight its heritage and low‑caffeine profile when allocating shelf space or planning promotion.
At $29.99 per 750 ml bottle, the product signals premium intent within the competitive coffee‑liqueur market.
Original Press Release
SAN FRANCISCO, June 8, 2026 /PRNewswire/ -- Luxardo, Italy's premier liqueur and maraschino cherry house with more than 200 years of heritage, today announced the launch of Luxardo Decaf Espresso Liqueur, a first-of-its-kind innovation that expands how and when espresso cocktails can be enjoyed. Launching exclusively in the U.S., the decaf liqueur removes the caffeine from traditional espresso cocktails, unlocking new occasions for espresso cocktails and avenues for cocktailing.
Following the success of Luxardo's best-selling Espresso Liqueur, this decaf expression delivers the same bold, authentic espresso flavor and uncompromising Luxardo quality without the caffeine. This innovation addresses the growing modern demand for flexibility and mindful consumption, allowing cocktail enthusiasts and bartenders to enjoy the full espresso ritual while maintaining complete control over their experience, where few options previously existed.
Crafted in the Italian tradition, the liqueur reflects seven generations of Luxardo expertise and is produced following a meticulous, multi-step process. Decaffeinated Arabica beans sourced from Brazil, Vietnam, and Uganda are roasted, ground, and infused over 25 days to replicate a freshly pulled espresso shot, extracting essential oils and body and resulting in an authentic espresso-forward profile with notes of cocoa, subtle sweetness, a medium body, and a smooth, balanced finish.
"Espresso is not simply a flavor profile. It is one of the most defining expressions of Italian culture. Our responsibility as a family producer is to preserve that authenticity in everything we create," said Matteo Luxardo, global export director at Luxardo. "Innovation is never about moving away from tradition; it's about finding new ways to express it. Creating a decaffeinated version of our espresso liqueur allowed us to stay true to tradition and our quality standards while expanding the ways people can enjoy espresso cocktails to their liking in a modern context."
Designed for both professional bars and home bar carts, Luxardo Decaf Espresso Liqueur enables a wide range of cocktails, from classics like the Espresso Martini to lighter, modern serves such as the Espresso Tonic. The decaf expression has a true-to-origin Italian profile and unique versatility that allows bartenders and at-home enthusiasts to create consistent, elevated cocktails without the need for fresh espresso.
"For years, espresso cocktails have been one of the most in-demand serves on menus, but there has never been a true decaf solution behind the bar. As consumers increasingly seek to extend café-style moments into the evening without the effects of caffeine, the decaf liqueur provides a cocktail-ready solution," said Brian Radics, chief marketing officer at Hotaling & Co. "Espresso Liqueur has been the fastest-growing product in the U.S. Luxardo portfolio. We believe consumers and bartenders will respond similarly to our new decaf offering and embrace decaf cocktails as part of their cocktail programs and at-home occasions."
Imported by Hotaling & Co., Luxardo Decaf Espresso Liqueur contains just 0.4 mg of caffeine per ounce and is bottled at 27% ABV. The liqueur opens with aromas of lightly roasted espresso and cocoa, followed by a bright palate with gentle sweetness and a smooth, clean finish with hints of caramelized sugar and subtle citrus. It is an all-natural liqueur with no added coloring agents and is the latest innovation in Luxardo's growing portfolio.
Luxardo Decaf Espresso Liqueur has a suggested retail price of $29.99 for a 750 ml bottle and is available at select retailers including BevMo!, Total Wine & More, and Eataly, as well as on-premise accounts and online at luxardousa.com or shop.hotalingandgo.com.
To find a bottle near you, discover cocktail recipes, and learn more, visit luxardousa.com, or follow us on Instagram @luxardousa.
Sources consulted (web research):
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- Luxardo Espresso
- Luxardo Espresso Liqueur Makes Its Us Debut 301664405
- Luxardo Espresso Liqueur Makes Its Us Debut
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- Luxardo Espresso Liqueur Based In Italy Enters The U S Market
Source: BevNET