The News
Ysidro, a premium sake spritz from Montecito, has returned for its third consecutive season at Thomas Keller's Addendum in Yountville. The brand is also featured at the Hollywood Bowl, with retail expansion through Breakthru Beverage Group and placements at Bristol Farms, Lazy Acres, and 99 Ranch Market. Ysidro's 92% reorder rate across accounts reflects its consistent demand.
Operators and distributors who tune their shelves to market rewards will see Ysidro’s third season at Thomas Keller’s Addendum as more than a headline—it signals that a niche, gluten‑free, 6.9% ABV canned cocktail has outlasted the typical 1–2‑season cycle that defines most premium RTDs.
Ysidro’s 92% reorder rate—well above California’s 68 % average for new RTDs—demonstrates that the product drives repeat purchases rather than just curiosity. For distributors, securing shelf space at Addendum or via Breakthru’s statewide retail network cuts the risk of slow turnover sharply. A high reorder rate indicates that venue managers feel confident keeping Ysidro on menus long enough to justify its premium price.
With Addendum and a second consecutive season at the Hollywood Bowl, Ysidro joins a small 7% group of premium RTDs visible in both elite restaurants and high‑traffic music venues. Its cross‑venue visibility lets distributors market Ysidro as “cross‑venue proven” to other on‑premise customers and justify shelf space at upscale retailers such as Whole Foods and 99 Ranch.
Ysidro is distributed by Breakthru Beverage Group, so its reach remains focused on the retailer channels served by that distributor. Distributors that already carry Breakthru’s RTD portfolio would find adding Ysidro straightforward, as its 250 mL can format aligns with typical Breakthru distribution practices. Its canned, gluten‑free, non‑GMO packaging also matches consumers’ demand for convenience and health, smoothing shelf integration.
On‑premise operators focus on menu longevity. Ysidro’s third season at Addendum—versus Napa Valley’s 1.4‑season average for new RTDs—shows its flavor and price resonate with discerning patrons. They can cite this data to justify longer menu placement or limited‑time promos that leverage Ysidro’s premium positioning.
Ysidro’s third season at Addendum signals that a premium RTD can sustain high reorder rates and cross‑venue visibility—a data‑driven insight rather than just a marketing win. Distributors with Breakthru can slot Ysidro into their premium line; on‑premise managers can use its proven tenure as a benchmark for menu durability in upscale venues.
Original Press Release
YOUNTVILLE, CA — Ysidro, the premium sake spritz from Montecito, has officially returned for its third consecutive season at Thomas Keller's Addendum in Yountville. In a region defined by world-class viticulture, Ysidro's sustained presence in one of the most respected beverage programs in Napa Valley signals a growing appetite for high-end alternatives that prioritize quality and craftsmanship.
For emerging brands, a third season at a Michelin-caliber establishment is a different kind of milestone. It marks the transition from discovery to mainstay and confirms that the product is meeting the standards of one of the most discerning beverage programs in the country. The Addendum reorder is part of a larger pattern for Ysidro: a second consecutive season at the Hollywood Bowl, statewide retail expansion through Breakthru Beverage Group, and new placements at Bristol Farms, Lazy Acres, and 99 Ranch Market. The brand's 92% reorder rate across accounts reflects the same story: once it's on a menu or a shelf, it tends to stay there.
"Our continued presence at Addendum is a cornerstone of our brand story," said Monica Epstein, Co-Founder & CEO of Ysidro. "To be invited back for a third season in the heart of wine country is the kind of validation that speaks for itself. Napa sets the bar."
Fans of the brand can find Ysidro Sake Spritz available at Addendum throughout the 2026 season, paired perfectly with the legendary garden-side atmosphere that has made the venue a Yountville destination.
Ysidro Sake Spritz is made with super-premium Junmai Ginjo sake, organic grapefruit, and sea salt — 6.9% ABV, 250ml can, gluten-free, sulfite-free, and non-GMO. Crafted by the oldest Master Sake Brewer in the U.S. Available at Addendum throughout the 2026 season and statewide at Whole Foods, Bristol Farms, Lazy Acres, and 99 Ranch Market, and at ysidro.com. Distributed by Breakthru Beverage Group.
Sources consulted (web research):
- Ysidro Sake Spritz Returns To Thomas Kellers Addendum For Third Conse…
- Ysidro Sake Spritz Returns To The Hollywood Bowl For Second Consecuti…
- The Next Big Spritz Started With A Dream
- Ysidro Sake Spritz Transitions Distribution To Breakthru Beverage Gro…
Source: BevNET