The News
The Cycle, a ready-to-drink beverage brand, announced the launch of Peri Comfort and Meno Comfort to address hormonal wellness during different life stages. The products are part of a lineup including Pre-Period Comfort and Period Comfort, designed for women’s health needs. The beverages will be available nationwide in Sprouts stores this spring.
Trade readers who focus on natural‑grocery and functional RTD channels will want to know how The Cycle’s new “Peri Comfort” and “Meno Comfort” drinks fit into the current mix of hormonal‑health offerings, where they can be sourced, and whether the pricing and distribution strategy is likely to generate strong sales in Sprouts and beyond.
The Cycle, founded by Anastasia Sartan, has just added two phase‑specific beverages—Peri Comfort for perimenopause and Meno Comfort for menopause—to its existing Pre‑Period and Period Comfort lineup. All four drinks are juice‑based, caffeine‑free, and contain sea buckthorn (Himalayan holy fruit), nettle, black cohosh, lemon balm, maca, and sage. The brand markets the line as the world’s first ready‑to‑drink platform that covers every hormonal stage from pre‑period through menopause.
The launch is rolling out nationwide in Sprouts Farmers Market this spring under the Forager Finds program, a curated shelf space that spotlights emerging wellness brands. Sprouts operates more than 370 stores and generated $62 billion in natural‑grocery sales in 2025, giving The Cycle a substantial footprint in an audience that is already showing heightened interest in hormonal health.
Pricing sits at $4.50 per can or $18 for a four‑pack, which places the product in the mid‑to‑upper end of the functional RTD range ($4.00–$5.50). The brand’s own early‑user data indicates that about 70 % of women report feeling better on the same day they drink, and up to 40 % report less discomfort with consistent use—figures that reinforce the product’s “hormonal‑balance” claim.
Consumer‑generated discussion around hormonal health has jumped 118 % from 2022 to 2024, according to NIQ BASES neuroscience research. Women are increasingly responsive to marketing that empowers them rather than shying away from taboo topics, which aligns with The Cycle’s direct naming strategy and its focus on “hormonal‑stage” language.
Apothékary has already entered Sprouts with tinctures for hormonal health, showing that the channel is opening up to other wellness‑focused products. That early presence does not negate The Cycle’s claim of being the first ready‑to‑drink brand with phase‑specific blends, but it does mean distributors and retailers will need to evaluate how a new RTD competes against existing supplement‑style offerings.
Because the drinks are currently sold only through Sprouts’ Forager Finds, retailers who want to carry them must secure a distribution agreement or source directly from The Cycle. On‑premise operators can consider using the beverages in health‑conscious cocktails or mocktails for wellness or women’s‑health events, but they will need to plan inventory carefully because the product is not yet available through standard wholesale channels.
For distributors and retailers, the key questions are:
- Will the $4.50 per‑can price point resonate with the mid‑price range of functional RTDs in natural grocery?
- Does the current launch in Sprouts give enough shelf space to build brand awareness before a wider roll‑out?
- How will the brand’s hormonal‑stage positioning compete against existing supplement and tincture offerings that are already on shelves?
Monitoring sales performance in Sprouts, consumer feedback trends, and the pace of uptake by other natural‑grocery chains will be critical indicators of whether The Cycle can move beyond a niche launch into broader distribution channels.
Original Press Release
The startup brings botanical blends for pre-period, periods, perimenopause, and menopause to the functional beverage aisle
LOS ANGELES, CA, APRIL 16, 2026 — The Cycle, the world’s first ready-to-drink beverage brand with phase-specific blends for every hormonal chapter, announces the launch of two new targeted drinks: Peri Comfort and Meno Comfort. Joining Pre-Period Comfort and Period Comfort, the lineup now includes four beverages designed for different hormonal stages. This marks a category-first approach to women’s health—one that recognizes hormonal wellness as an everyday need rather than a niche supplement solution. The beverages will roll out nationwide in Sprouts stores this spring.
An estimated 1.8 billion people menstruate globally, yet products addressing hormonal wellness across life stages, from pre-period to menopause, have been limited to the supplement aisle. Unlike pills or powders, The Cycle delivers botanical ingredients in a non-sparkling, juice-based drink that can easily become part of a daily routine. By bringing herbal ingredients rooted in traditional wellness practices into a ready-to-drink format, the company aims to move hormonal wellness out of the supplement aisle and into the growing functional beverage category.
“Women don’t experience hormones as a single event; we move through chapters,” says Anastasia Sartan, founder of The Cycle. “I wanted to build something that respects that reality. These blends aren’t about fixing women. We don’t need to be fixed. They’re about supporting real transitions with comfort that feels personalized and effective.”
Each blend is built on The Cycle’s proprietary foundation of organic sea buckthorn juice, also known as Himalayan Holy Fruit, a natural source of omega-7 fatty acids. The formulations combine the fruit with herbal extracts, including ingredients such as nettle, black cohosh, lemon balm, maca, and sage. The drinks are juice-based, caffeine-free, and contain 0g added sugar.
The Cycle was founded by tech entrepreneur Anastasia Sartan after more than a decade in the technology industry, including a tenure as Director of Product at Snapchat. While building companies and raising funding from investors, including Google and Peter Thiel, Sartan was privately navigating PMDD, a severe form of PMS that affects mood, energy, and focus. After struggling to find solutions that fit her lifestyle, she turned to an ingredient from her Eastern European childhood: sea buckthorn, a berry long used in traditional herbal practices.
Later this month, The Cycle is also launching nationwide in Sprouts Farmers Market through its Forager Finds program, introducing a new product category to the beverage aisle and bringing its functional drinks to a major natural grocery chain. Forager Finds highlights emerging brands that are reshaping wellness from the ground up.
The suggested retail price is $4.50 per can or $18 for a four-pack. The drinks are also available through select wellness retailers, including Anima Mundi, MUD\WTR, Happier Grocery, and Interdependence Foods.
Sources consulted (web research):
- Functional Beverage Startup The Cycle Targets New Market In Womens We…
- 131028 The Cycle Launches Functional Beverage For Hormonal Health
- The Cycle Functional Drinks
- Good Spirits Functional Nonalcoholic Cocktails Now Available In More…
- The Cycle A Game Changer For Womens Health
Source: BevNET