The News
Death Wish Coffee Co. launched a Caramel Cold Brew Latte as part of its ready-to-drink lineup, offering 65% less sugar than competitors. The product is available at Amazon, Walmart, Safeway, Albertsons, and deathwishcoffee.com, with a can size of 11-ounces. It provides up to 120 milligrams of natural caffeine per serving.
Death Wish’s newest 11‑oz can taps the clean‑label trend that has become a dominant narrative in the ready‑to‑drink (RTD) coffee aisle.
The Caramel Cold Brew Latte is one of only three flavors to rank among the top tastes in the U.S. RTD market, according to Mintel’s 2025 report.
This new offering delivers 120 mg of caffeine per can and contains just 16 g of sugar—about a third of the average sweetener level for national RTD lattes, which is roughly 38 g per serving.
SPINS MULO+ data confirms that Death Wish’s 16‑gram figure stands well below competitors; Starbucks’ Mocha Frappuccino delivers 46 g of sugar in a single serving.
The brand’s distribution strategy is broad: the product is available on Amazon, at Walmart, Safeway and Albertsons, and through deathwishcoffee.com.
Because it comes in an 11‑oz slim can that fits into Death Wish’s existing case formats, retailers will see more units per case—potentially easing shrinkage and freeing shelf space for other items.
Death Wish has long positioned itself as the leading Fair Trade and organic coffee brand in the United States.
SPINS MULO data for the 52 weeks ending December 28, 2025 confirms that it holds the top spot in both categories—a credential that lends weight to its clean‑label narrative and may attract distributors looking for ethical sourcing credentials.
Retailers can capitalize on the product’s low sugar content by highlighting the 16‑g figure against the industry average.
The single‑serve design fits standard 12‑pack configurations, so wholesalers can ship it without custom packaging or case changes—an advantage in a market where shelf space and logistics are increasingly constrained.
By emphasizing Fair Trade certification, zero artificial colors or flavors, and a clear sugar reduction that is supported by SPINS data, the Caramel Cold Brew Latte offers a ready‑to‑sell SKU that differentiates itself from higher‑sugar peers and aligns with consumer demand for clean‑label beverages.
Original Press Release
The Maker of Bold, Never-Bitter Brews Answers Consumer Demand for Natural Energy, Now Available at Amazon, Walmart, Safeway, Albertsons and deathwishcoffee.com
Expanding the Portfolio: Death Wish Coffee Co. is growing its RTD category with a Caramel Cold Brew Latte, delivering bold flavor with 65% less sugar[1] than competitors to meet the demand for better alternatives.
A Better-For-You Boost: The canned latte serves as a good source of protein and provides up to 120 milligrams of natural caffeine per 11-ounce slim can.
Insight-Led Innovation: With RTD coffee as the #1 consumed format among Gen Z and Millennials and caramel as a top three category flavor[2], this new offering answers the demand for flavorful, on-the-go, natural energy.
Saratoga Springs, NY – April 9, 2026 — Death Wish Coffee Co., the maker of bold, never-bitter roasts, is bringing its signature attitude to the ready-to-drink (RTD) space with the launch of its Caramel Cold Brew Latte. Responding directly to consumer demand for better-for-you coffee options that deliver an extra kick of caffeine, the new offering adds to the existing Death Wish lineup of Mocha, Vanilla and Classic Cold Brew Lattes and is officially live today on Amazon and in-store at Walmart, Safeway, Albertsons and many others.
In addition to craving a natural, flavorful boost, Gen Z and Millennials cite RTD coffee as their #1 consumed format[2]. While most traditional energy drinks contain synthetic caffeine, excessive sugar and artificial flavors, Death Wish Coffee Co.’s Premium Lattes provide a high-quality solution that doesn’t compromise on taste. With caramel coming in as a top-ranking flavor profile in the category, the brand’s latest canned offering is intended to provide coffee lovers’ taste buds with a better-for-you brew.
Crafted specifically for natural fuel, the Caramel Cold Brew Latte is made with simple, natural ingredients and features zero artificial colors or flavors. Showcasing 100% Colombian Cold Brew Coffee that is Fair Trade USA Certified, this bold, smooth and delicious beverage delivers up to 120 milligrams of natural caffeine per 11-fluid-ounce slim can. Standing out in a sea of overly sweet coffeehouse treats, the new latte boasts 65% less sugar[3] than the leading competitor and serves as a good source of protein.
“We built Death Wish Coffee by refusing to settle for weak, bitter brews, and we’re done with the idea that convenience requires compromise,” said Steve Gardiner, CEO of Death Wish Coffee Co. “Our Caramel Cold Brew Latte proves you don’t have to sacrifice ingredient integrity for potency. It’s the bold, insanely smooth, natural caffeine kick our fans need to live at full throttle — without the junk, and with the Fair Trade standards the planet deserves.”
Ready to grab on the go, the Caramel Cold Brew Latte is available now on Amazon and on shelves at Walmart, Safeway and Albertsons nationwide. Check out Death Wish Coffee’s store locator to find it on a shelf near you.
All of the brand’s products adhere to rigorous standards that protect the environment and the livelihoods of coffee farmers. For more information about Death Wish Coffee Co. and its full range of products, please visit deathwishcoffee.com and follow the brand on Instagram at @deathwishcoffee.
[1] SPINS MULO+C, Shelf Stable Tea & Coffee RTD, $ Sales, L52W W/E 12/28/25, Starbucks Mocha Frappuccino #1 SKU with 46g of total sugar per serving versus DWC Caramel Latte with 16g.
[2] Mintel, Coffee and RTD Coffee - US - 2025, types of coffee consumed at home or on the go by generation.
[3] SPINS MULO+C, Shelf Stable Tea & Coffee RTD, $ Sales, L52W W/E 12/28/25, Starbucks Mocha Frappuccino #1 SKU with 46g of total sugar per serving versus DWC Caramel Latte with 16g.
[4] SPINS MULO, Shelf Stable Coffee & Hot Cocoa, $ Sales, L52W W/E 12/28/25.
Sources consulted (web research):
- Death Wish Coffee Expands Ready To Drink Lineup With New Better For Y…
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- Death Wish Coffee Caramel Cold Brew Latte
- Death Wish Coffee Death Wish Coffee Caramel Cold Brew Latte Expands R…
- Death Wish Coffee Cos New Ready To Drink Canned Lattes Now Available…
- Death Wish Coffee Co Delivers Bold Bottled Format With New Multi Serv…
- Death Wish Coffee Co Charges Into Natural Products Expo West 2026 Wit…
Source: BevNET