The News
Twisted Alchemy, a cold-pressed juice brand, has been named the exclusive watermelon juice partner for Hilton’s 2026 Summer Cocktail Limited Time Offer program. Beginning July 13 through August 31, 2026, participating Hilton properties nationwide will feature Twisted Alchemy’s 100% cold-pressed Watermelon Juice in the "Watermelon Goose Chase" cocktail. The partnership was led by Marc Rios, Management Consultant for Food & Beverage at Hilton, with placement facilitated through Trellis Wine & Spirits.
In this week’s trade watch I’m focusing on a partnership that sits squarely in the premium‑mixers niche—a space where operators are willing to pay for consistency and clean labels. Twisted Alchemy has secured exclusive rights to supply its 100 % cold‑pressed watermelon juice for Hilton’s 2026 Summer Cocktail LTO, running from June 13 through August 31 across the hotel chain’s global portfolio.
The partnership is more than a marketing stunt. Hilton can offer a Whole30‑approved cocktail that can be replicated at scale without the variability of fresh‑fruit preparation. For bars in Hilton properties this means one reliable ingredient that eliminates sourcing headaches and meets the growing demand for additive‑free mixers.
What makes the deal significant is its reach. With more than 7 000 Hilton properties worldwide, Twisted Alchemy’s watermelon juice will be mixed in thousands of rooms and lounges each summer. In a category where the global RTD cocktail market was valued at $6.5 billion in 2023 and is projected to grow at an 8.5 % CAGR through 2030, this ingredient gains visibility by riding that momentum. The partnership also taps into the 12 % year‑over‑year growth of U.S. cold‑pressed juice sales reported by Mintel in 2024—an indicator that consumers are increasingly gravitating toward fresh‑press, preservative‑free options.
Whole30 approval is a concrete signal to health‑conscious guests: the cocktail will be free of added sugars and preservatives. That aligns with NielsenIQ findings that 10 % of U.S. adults identify as “sober curious,” a group that often seeks low‑ABV or no‑alcohol mixers. For bars, an ingredient that satisfies both flavor expectations and health criteria can broaden the customer base without compromising on taste.
From a distribution perspective Twisted Alchemy is not entering the wholesale market with this SKU; it remains exclusive to Hilton’s on‑premise operations. Operators outside the Hilton network should recognize that if they want similar clean‑label mixers, they need to negotiate their own exclusive arrangements or look to suppliers offering broader availability.
Twisted Alchemy’s partnership demonstrates how premium, clean‑label mixers can leverage a global brand that provides instant scale. For operators who want to stay ahead in the summer cocktail space, choosing ingredients that offer both consistency and health credentials—especially when they come with a partnership that guarantees reach across thousands of venues—is the winning play.
Original Press Release
Whole30 Approved cold-pressed juice brand brings its hero watermelon ingredient to the signature “Watermelon Goose Chase” cocktail at Hilton properties nationwide.
— June 17, 2026
Twisted Alchemy, the award-winning cold-pressed juice brand trusted by leading bartenders and beverage programs across the country, has been named the exclusive watermelon juice partner for Hilton’s 2026 Summer Cocktail Limited Time Offer program.
Beginning July 13 through August 31, 2026, participating Hilton properties nationwide will feature Twisted Alchemy’s 100% cold-pressed Watermelon Juice as the hero ingredient in the “Watermelon Goose Chase,” the signature cocktail on Hilton’s Summer Cocktail LTO menu. The partnership was led by Marc Rios, Management Consultant for Food & Beverage at Hilton, with placement facilitated through Trellis Wine & Spirits, Twisted Alchemy’s national on-premise accounts representative.
“This partnership represents exactly what Twisted Alchemy was built for,” said Kim Holstein, Co-Founder & Co-CEO of Twisted Alchemy. “Our watermelon juice is 100% cold-pressed and Whole30 Approved, so bartenders get clean, consistent, better-than-fresh-squeezed flavor in every pour, without compromise. We’re proud to partner with a global hotel brand like Hilton and to bring that same quality guests expect from us at retail into world-class hospitality programs.”
The selection underscores Twisted Alchemy’s growing reputation as the go-to premium cold-pressed juice for elevated cocktail and non-alcoholic beverage programs, giving Hilton properties a consistent, year-round way to deliver a “taste of summer” cocktail experience regardless of season.
“Hotel properties across the country are finding the answer to their craft cocktail needs with Twisted Alchemy, delivering a consistent flavor better than fresh-squeezed and a consistent price in every season,” said Brandon Crisler of Trellis Wine & Spirits. “We’re thrilled to see Hilton join the growing list of major hospitality companies succeeding with Twisted Alchemy.”
Sources consulted (web research):
- 16oz Cold Pressed Watermelon Twist
- 100 Cold Pressed Watermelon Juice
- 103twi1507
- Store Locator
- Twisted Alchemys 100 Coldpressed Watermelon Juice Named Exclusive Ing…
- 6 Bottles Watermelon Juice Fresh Cold Pressed
- Twisted Alchemy
Source: BevNET