The News
VAHDAM announced the launch of its Ashwagandha Coffee in approximately 1,000 Target stores nationwide starting May 2026. The product combines premium Arabica coffee with KSM-66 Ashwagandha and other functional ingredients like L-Theanine and Turmeric Curcuminoids. It is priced at $15.99 for a 20-serving pack and will be available in select Target locations.
The Takeaway
- Functional Ingredients: VAHDAM is using KSM-66 Ashwagandha and other clinically proven components to create a coffee that promises steady energy without jitters, which is a unique approach in the coffee category.
- Retail Expansion: The product will be available in 1,000 Target stores nationwide starting May 2026, showing VAHDAM's commitment to scaling its functional beverage line in a major retail outlet.
- Market Positioning: By targeting a "calm energy" alternative, VAHDAM is positioning itself as a leader in the growing trend of adaptogens in coffee, which is a niche but expanding area within the spirits and beverage sector.
Original Press Release
March 26, 2026 - Global wellness brand VAHDAM® announced today it will launch its Ashwagandha Coffee in approximately 1,000 Target stores nationwide beginning in May 2026, marking a major U.S. retail expansion and a key milestone in the brand’s functional beverage strategy.
This rollout marks one of the first ashwagandha coffee products to scale nationally at Target, signaling increasing mainstream adoption of adaptogens within the coffee category and positioning VAHDAM® at the forefront of functional innovation.
Positioned as a “calm energy” alternative to traditional coffee, the product combines 100% premium Arabica coffee with KSM-66® Ashwagandha and functional ingredients including L-Theanine, Lion’s Mane, Turmeric Curcuminoids, and Chaga. Powered by clinically proven ingredients, free from additives or fillers, and ethically and sustainably sourced, the result is a daily coffee designed to support steady energy, focus, and stress resilience—without the jitters.
VAHDAM®’s Ashwagandha Coffee will be available in-store at select Target locations nationwide for an SRP of $15.99 for a 20-serving pack. For more information, please visit the VAHDAM® website and follow VAHDAM® on Instagram and TikTok.
Source: BevNET
