The News
Hive Beverage Co. announced the launch of BeePop Peach, a sparkling beverage made with raw orange blossom honey from Georgia Honey Farm and real peach juice. The product is part of BeePop's lineup, which includes strawberry and citrus flavors, and is available on their website and in stores. The drink has 50 calories and 4g of natural sugar per 12 oz can.
BeePop is launching a honey‑sweetened 12‑oz peach‑flavored sparkling drink in Georgia. The new product raises questions about margins and shelf placement for operators that buy and sell non‑alcoholic beverages.
The company says the flavor uses Georgia orange blossom honey and delivers only 50 calories per can. An industry report shows the product sells in 12‑pack cartons at $36.99 on BeePop’s website, which works out to about $3.08 per can. That price sits near the top of the $2.50–$3.50 range typical for premium craft sodas, so distributors can expect margins similar to other high‑price, low‑calorie options.
Beyond flavor, BeePop lists postbiotics and prebiotic fiber in its formulation—a niche claim that could differentiate it among health‑conscious shoppers. The use of Georgia orange blossom honey offers a local appeal that may support targeted marketing or “farm‑to‑tap” storytelling.
For on‑premise operators, the premium price signals specialty positioning rather than mass‑volume volume. Bars can slot the Peach Sparkler into happy‑hour menus where customers expect novelty and can justify higher pour costs. Retailers should track demand in their Georgia stores; the 12‑pack pricing provides a convenient unit for shelf decisions, while the low‑calorie profile can be highlighted in health‑focused displays.
Distributors need to note that BeePop’s launch is currently limited to Georgia retail and online sales. There is no indication of national distribution or a broader rollout plan at this time. Operators outside Georgia should wait for confirmation of wider availability before ordering, to avoid excess inventory in an uncertain category.
The Peach Sparkler illustrates how a new SKU can fit neatly into the premium, low‑calorie segment without disrupting existing margins. Operators who monitor price per unit and niche ingredient claims will be better positioned to decide whether this product deserves shelf space or menu placement in their own markets.
Original Press Release
ROSWELL, Ga. (May 27, 2026) — Hive Beverage Co., maker of the honey-sweetened and gut-friendly drink brand BeePop, is launching a new peach flavor crafted with raw orange blossom honey from Georgia Honey Farm and real fruit juice. The new refreshing flavor delivers a fresh yet nostalgic alternative to traditional sodas, with only 50 calories and 4 g of natural sugar per 12 oz can.
An ode to Georgia's most beloved fruit, the newest flavor pairs citrus-based honey made from the pollinators of orange tree blossoms with the sweetness of Georgia peaches for a subtly distinct, effervescent balance of juicy and tangy. Like all BeePop flavors, it’s built on a proprietary fermentation of honey and green tea that creates fresh sweetness, boosting the beverage with postbiotics and complemented by prebiotic fiber to support digestive health.
“The new peach flavor feels less like a seasonal release and more like a love letter to our Georgia roots,” said Matthew Bine, CEO of Hive Beverage Co. “The sweet, juicy and nostalgic peach taste brings that Southern flavor without the heavy, saccharine taste of our childhood. It’s the perfect ripe addition to our lineup.”
BeePop Peach joins three other flavors, available on their website and in stores:
Strawberry: A berry-forward blend of real strawberry juice and wildflower honey, creating a lightly sweet finish.
Strawberry: A berry-forward blend of real strawberry juice and wildflower honey, creating a lightly sweet finish.
Citrus: A crisp, blood orange-, tangerine-, and lemon-forward taste paired with delicate tupelo honey to form a balanced sweetness with a clean citrus bite.
Citrus: A crisp, blood orange-, tangerine-, and lemon-forward taste paired with delicate tupelo honey to form a balanced sweetness with a clean citrus bite.
Tropical: A bubbly blend featuring real guava juice with soft clover honey, layered with hints of pineapple and sun-kissed orange sweetness.
Tropical: A bubbly blend featuring real guava juice with soft clover honey, layered with hints of pineapple and sun-kissed orange sweetness.
A tribute to bees, the land, and the craft of fermentation, BeePop is now available online for direct purchase, with retail distribution expanding across grocery stores, restaurants, and spas. Only a month after its launch, BeePop expanded its distribution to over 50 retailers throughout Georgia. Packs of 12 can be purchased nationwide on BeePop’s website for $36.99.
Sources consulted (web research):
- Beepop Launches Georgiainspired Peach Flavor Sparkling Beverage
- 26482669
- 2342942
- New From Bloom Pop Root Beer Float Peach Pineapple
Source: BevNET