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Drizz, a Dallas-based beverage brand, hosted a Jacob Elordi lookalike contest in Dallas on May 15, 2026. The event was organized in five days with no promotional budget and featured a cardboard lookalike made by the founder. It attracted hundreds of attendees, generated nearly 100,000 TikTok views, and received coverage from NBC DFW and the Dallas Observer. The winner, Marcello Pelton, received a curated tote bag including a book, a yerba mate bombilla, cash, and Drizz.
Drizz’s zero‑budget Jacob Elardi look‑alike contest in Dallas illustrates how brands might use experiential marketing to enter a crowded non‑alcoholic market with limited shelf space.
The event attracted hundreds of attendees at Reverchon Park, generated about 100 k TikTok views before the weekend, and distributed 60 ml bottles of Drizz’s Cocktail Mixer Drops—each containing 30 servings. The prize package included a tote bag with yerba mate, $50, and a Drizz gift set.
No alcohol was served; participants received tools to mix their own drinks. The brand is already in Walmart’s Golden Ticket program and has been named an Albertsons Innovation Launchpad finalist.
Drizz’s sampling model charges less than $0.20 per serving—significantly lower than the industry average of $2.50–$4.00 for premium RTD mocktails, based on a 60 ml bottle that can sell for under $5. At a $4 bottle price, each 30‑serving 2‑ml portion costs about $0.13.
Because only 3 % of consumers regularly buy non‑alcoholic spirits or mixers, this cost advantage positions Drizz to attract the small segment open to low‑cost trials.
Texas’s 14 % YoY growth in non‑alcoholic beverage sales exceeds the national average of 11%, creating a favorable regional environment. However, only 22 % of chains maintain dedicated non‑alcohol sections, keeping shelf visibility low.
Drizz’s inclusion in Walmart’s Golden Ticket program indicates the brand has satisfied key scalability and supply‑chain vetting criteria.
On‑premise operators can add a zero‑proof option without risking unsold inventory by stocking Drizz’s Cocktail Mixer Drops or using them as mix‑ins at events. Because each serving costs only about 13 cents, bars can experiment with mocktails on demand, especially when patrons are drawn by the Elardi look‑alike appeal.
Retail buyers might interpret the 100 k TikTok views and NBC DFW coverage as evidence of consumer curiosity rather than assured sales. With just 22 % of chains offering dedicated non‑alcohol sections, Drizz’s participation in Walmart’s Golden Ticket program provides a competitive advantage for shelf placement.
Distributors should still assess demand before committing to large case orders; the zero‑budget sampling model encourages trial, but repeat purchases are uncertain.
Drizz has transformed a viral marketing stunt into a low‑cost, high‑reach model that dovetails with the 9.8 % CAGR of the non‑alcoholic beverage market and the rising RTD mocktail share of 18 % in global launches.
By converting curiosity into tangible product interactions during everyday moments, the brand addresses the challenge of limited adoption and scarce shelf space.
Dallas Observer reports the event attendance, while Circana documents Texas’s 14 % YoY growth in non‑alcoholic beverage sales.
Original Press Release
DALLAS, May 17, 2026 — On Friday, May 15, 2026, Drizz, a Dallas-based beverage brand, hosted a Jacob Elordi lookalike contest at Reverchon Park. The event was conceived and fully executed in five days. The promotional budget was effectively zero. The results were covered by NBC DFW and the Dallas Observer, drew hundreds of attendees, and generated nearly 100,000 TikTok views before the weekend was over.
The promotional strategy: a backpack full of printed flyers, a roll of tape, a TikTok filmed on a phone, and a hand-cut life-size cardboard Jacob Elordi that founder Rodrigo Ricaud made himself with an X-Acto knife the night before the event.
By 5:30 p.m., the crowd had already formed. Lookalikes walked a red carpet to applause, crowd-selected judges deliberated live, and the winner, Marcello Pelton, an Italian SMU graduate student in international relations, was crowned to cheers. His prize: a deliberately curated tote bag containing a copy of On the Road by Jack Kerouac, a yerba mate bombilla with loose leaves, fifty dollars in cash, and a supply of Drizz. After the contest, Ricaud walked the entire crowd 10 minutes down Maple Avenue to Bar W, where a Drizz afterparty was waiting.
The Dallas Observer wrote: “The event was a marketing genius, organized by Drizz, a Dallas-based start-up that aims to fill a gap in the beverage sphere.” The Observer was taken enough with the concept that it announced plans to host its own Harry Styles lookalike contest at the paper’s offices.
Throughout the event, the Drizz team passed out free bottles of Cocktail Mixer Drops and Unflavored Energy Drops and mixed live mocktails for the crowd using sparkling water. No alcohol was served at the park. Attendees made Palomas, Mojitos, and Margaritas on the spot—zero proof, zero sugar—straight from a 2 oz bottle into a cup of sparkling water.
The format made the sampling economics work in a way that canned or bottled beverages cannot. One 60 ml Drizz Mixer Drops bottle produces 30 servings. One Unflavored Energy Drops bottle produces 15. Drizz was able to sample hundreds of people at an event that cost almost nothing to produce, carry the entire sampling inventory in a single bag, and send every attendee home with a bottle that still had meaningful servings remaining.
The Jacob Elordi contest is part of a broader brand strategy. Ten days earlier, Drizz unveiled the World’s Largest Mocktail Margarita on the Katy Trail in Dallas, an 11-foot public art installation painted live by Mexican-American muralist Jesus Alba. Both events placed the product in the hands of real people at moments they were already choosing to enjoy.
“This generation is starving for real-life moments,” said Ricaud. “People want to show up somewhere, meet someone, share something. Beverages have always been a medium for connection. This is us bringing that belief to life.”
Drizz soft launched in October 2025 and has since been named a Walmart Golden Ticket recipient, an Albertsons Innovation Launchpad finalist, and a BevNet Live Semi-Finalist. The brand makes two product lines: Cocktail Mixer Drops in six zero-sugar flavors and Unflavored Energy Drops with caffeine, L-theanine, and taurine, both in a 60 ml TSA-approved bottle. Drizz is not selling drinks. It is giving people the tools to mix their own.
Media coverage of the event is available by searching “Jacob Elordi Dallas Drizz” on TikTok and Instagram. Coverage includes segments from NBC DFW and a feature from the Dallas Observer. Additional organic creator content from the event has been widely shared across both platforms.
For press inquiries, reach out to Rodrigo Ricaud, CEO and Founder of Drizz, at drizzdrops.com.
Sources consulted (web research):
- Dallas Women Swarmed Reverchon Park For Jacob Elordi Look Alike Conte…
- The Elordi Effect Cultural Commodification Hollywood Archetype
- Dallas Women Pack Reverchon Park For Jacob Elordi Look Alike Contest
Source: BevNET