The News
Grey Goose introduced GREY GOOSE Berry Rouge in early 2026 as part of its newest flavored offering. The brand partnered with Oscar-winning actress Zoe Saldaña to create social-first films set in a chic rooftop environment. The campaign includes a collaboration with French pastry chef Dominique Ansel and DJ Andre Power for a pâtisserie-inspired summer experience in New York City, featuring berry confections and a hero cocktail called the Rouge Royale.
When Grey Goose drops a new vodka, bartenders first wonder how it fits into their menu. The company has announced Berry Rouge, a 40 % ABV, four‑berry flavored spirit that will hit shelves nationwide and pair with a summer campaign featuring Zoe Saldaña, Dominique Ansel, and DJ Andre Power.
Berry Rouge is the fourth flavored vodka from Grey Goose—after L’Orange, Le Citron, and La Poire. That limited portfolio signals a measured approach rather than a frantic churn of new flavors. Consumers still value brands that keep their lineup tight; they can see which variants are truly distinct.
The collaboration with Ansel and Saldaña amplifies the brand’s premium image. The product isn’t meant as a gimmick but as an “experience” that elevates both bars and homes.
For distributors, Berry Rouge is priced at $25.99 for 750 mL, matching the original Grey Goose vodka. Because the price point aligns with the core product, it can slot into existing pricing structures without forcing a re‑tiering or compromising margin expectations.
The “Summer Fridays” event—one day at Dominique Ansel Bakery in New York City—offers a limited‑edition buzz that can drive foot traffic and media coverage. Retailers have a clear promotional hook: pair the vodka with signature pastries for a pâtisserie‑inspired experience that feels both exclusive and attainable.
DJ Andre Power’s involvement adds a sonic dimension to the product’s positioning. Bars can craft a themed cocktail, such as Rouge Royale spritz, that leverages the soundtrack and flavor profile. By presenting the cocktail as a go‑to summer drink, mixologists get a ready‑made recipe that encourages repeat patronage without extensive new training.
The brand’s decision to launch nationwide while simultaneously hosting an exclusive on‑premise event creates a duality for operators. The vodka can be stocked like any other premium spirit, but the real marketing lift comes from experiential activations tied back to the French heritage and culinary partnerships. Distributors should focus on supporting the cocktail recipe and pastry collaboration rather than treating Berry Rouge as a standard SKU in their product mix.
Flavored vodka remains a growing segment—the U.S. market grew 7.5% in volume in 2021—and is the second most popular base for cocktails. Grey Goose’s move taps into that trend while maintaining its premium positioning through selective collaborations and consistent pricing.
For operators looking to make Berry Rouge work, position it as a summer‑seasoned spritz, pair it with Ansel‑inspired pastries during “Summer Fridays,” and keep the price on par with the core product so margins stay intact. By aligning the vodka’s premium pedigree with a limited‑edition experiential push, Grey Goose tests how high‑end brands can ride the flavored vodka wave without diluting their brand equity.
Original Press Release
At the start of 2026, GREY GOOSE vodka introduced its newest flavored offering, GREY GOOSE Berry Rouge. In support of the brand's newest expression, Grey Goose Berry Rouge is proud to unveil a series of creative shorts featuring Oscar-winning actress Zoe Saldaña, in the lead up to a pâtisserie-inspired summer celebration in collaboration with James-Beard Award-winning French pastry chef, Dominique Ansel and DJ Andre Power, timed to the start of Summer Fridays.
THE FILMSTo bring GREY GOOSE Berry Rouge to life, the brand is excited to extend its partnership with Zoe Saldaña in a series of playful, social-first films that capture the beauty of savoring the moment. Set against a chic, sunlit rooftop—an extension of the Grey Goose Hôtel world—the content leans into simple, irreverent storytelling, where small, sensory moments take center stage and the new flavored vodka's hero cocktail, the Rouge Royale, becomes a natural part of the experience. The campaign was created in partnership with BBH USA.
Building on this creative, Zoe steps into the role of Pâtisserie curator, connecting with renowned chef Dominique Ansel in a lighthearted, conversational exchange that blends culture, craft, and flavor. Together, the two introduce the inspiration behind the Berry Rouge Pâtisserie, setting the stage for the brand's immersive New York City experience, which will feature hero and exclusive, delicious, berry confections from Ansel.
"Working with GREY GOOSE over the years has been such a meaningful journey, especially coming off the Grey Goose Hôtel campaign, where everything was about savoring the moment," said Zoe Saldaña. "Berry Rouge feels like a natural extension of that. Being part of the brand's first new flavor in over a decade feels incredibly special, and I love how it fits into those everyday moments. The Rouge Royale spritz has become a go-to!"
THE EXPERIENCETo celebrate the arrival of the new expression, the brand will debut "The GREY GOOSE Berry Rouge Pâtisserie," a one-day-only takeover of a New York City bakery on the first Friday of June. As the workday winds down and the weekend begins, invited guests will step into a transformed, berry-infused space where the vibrant Berry Rouge flavor profile is reimagined through bespoke confections created by Ansel. Guests will check their laptops at the door, meet up with friends, and refresh with a cocktail—channeling major OOO (out of office) energy ahead of a well–deserved weekend.
In support of the launch, Ansel will curate a trio of limited-time only berry-forward confections inspired by the new offering, set to debut at the Pâtisserie experience. The menu will feature new pastries including a Pavlova, Berry Rouge Ice Cream Sandwich, and a Berry Rouge infused twist on his iconic Cronut®—reimagining the take on one of his signature creations. Following the event, a selection of these limited-edition confections will be available to consumers at Dominique Ansel Bakery in New York City for six weeks, with special availability on Summer Fridays, offering a new way to savor the spirit of berry season beyond the launch.
"Berries have always inspired my creations, so partnering with GREY GOOSE as they released their new berry flavored expression was a natural fit. For the Pâtisserie, I wanted to create pastries that brought the bounty of ripe summer berries and spirit of Berry Rouge to life," said Dominique Ansel. "As I celebrate the 13-year anniversary of the Cronut®, I have created a limited-edition, Berry Rouge–inspired Cronut® alongside a seasonal Pavlova, and new Berry Rouge Ice Cream Sandwich. As a pastry chef, sourcing the best ingredients and fresh fruits is key to developing many new innovations, so whether guests try these creations at the event or visit our Soho bakery during a Summer Friday, I hope it feels like a fresh, unexpected way to experience berry season."
The flip on the traditional patisserie experience will unfold with a curated soundtrack from Andre Power, alongside limited-edition merchandise designed to capture the spirit of the season. Invitation-only and lively, the GREY GOOSE Berry Rouge Pâtisserie offers a transportive, French-inspired moment of indulgence, bringing the essence of berry season to life in celebration of summer.
"With GREY GOOSE Berry Rouge, we saw an opportunity not just to expand our portfolio, but to create something people genuinely crave. Berry is one of the most exciting and on-trend cocktail flavors right now, and we wanted to deliver it in a way that feels elevated, distinctive, and, above all, delicious," said Aleco Azqueta, Vice President of Global Marketing at GREY GOOSE. "From our partnership with Zoe Saldaña, who brings a playful and personal lens as our 'Berry Connoisseur,' to collaborating with Dominique Ansel to translate the flavor into pâtisserie, every detail is designed to spark connection and help consumers make time wait."
GREY GOOSE Berry Rouge is now available at spirits retailers nationwide with an SRP of $25.99 USD for 750mL. GREY GOOSE Berry Rouge can also be purchased at greygoose.com and more information on the product can be found here.
Hi-res imagery of GREY GOOSE Berry Rouge Zoe Saldaña and Dominique Ansel is available for download here.
Ingredients:
1½ oz GREY GOOSE Berry Rouge Flavored Vodka
2 oz Lemonade
¾ oz Brut Rosé
¾ oz Soda Water
3 Fresh Raspberries
3 Fresh Blueberries
1 Lemon Wheel
Mint Sprig
In a wine glass, add GREY GOOSE Berry Rouge, lemonade, Brut Rosé, and soda water over cubed ice and stir gently. Garnish with raspberries, blueberries, lemon wheel, and sprig of mint.
About GREY GOOSE vodka
Made without compromise, GREY GOOSE® is made with the highest-quality ingredients and has a 100% traceable production process, from crop to cork. Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. Each bottle of GREY GOOSE is distilled and bottled in France, with a recipe and process that remains unchanged since inception, using just two ingredients – single-origin Picardie wheat and spring water from our natural limestone well in Gensac-la-Pallue. A one-distillation process brings out the true essence of these ingredients.
The GREY GOOSE portfolio is comprised of GREY GOOSE® vodka, GREY GOOSE® Altius, GREY GOOSE ® Berry Rouge, GREY GOOSE® La Poire, GREY GOOSE® L'Orange, and GREY GOOSE® Le Citron Flavored vodkas.
SIP RESPONSIBLY.
The GREY GOOSE vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
About Domnique Ansel Bakery
James Beard Award–winning pastry chef Dominique Ansel is known for redefining modern pastry through innovation, creating globally celebrated treats like the Cronut®, Cookie Shot, and Frozen S'more. A former Executive Pastry Chef at Restaurant Daniel during its three-Michelin-star tenure, he opened his first bakery in NYC in 2011 and has since expanded with concepts in New York and Las Vegas. Named the World's Best Pastry Chef in 2017, Ansel has earned international acclaim for his creativity and craftsmanship. He is also a bestselling author and continues to evolve his culinary vision with new concepts like Papa d'Amour, inspired by his family's cultural heritage.
Press ContactsNike Communications - greygoose@nikecomm.comCarmen Wharton - cmwharton@bacardi.comAviva Didia - atdidia01@bacardi.com
Sources consulted (web research):
- Grey Goose Berry Rouge Brings French Patisserie Culture To Life This…
- Grey Goose Berry Rouge Brings 160000826
- Introducing Grey Goose Berry Rouge A New Flavored Vodka And A Fresh W…
- Grey Goose Berry Rouge Embraces The Flavored Vodka Resurgence
- Grey Goose Unveils Berry Rouge
Source: PR Newswire