The News
Chlorophyll Water, a bottled water brand that launched in 2020, announced its first institutional investment led by Blue Scorpion Investments. The company has expanded nationwide through retailers like Erewhon, Whole Foods Market (Northeast), Wegmans, and others. The investment will support the brand's growth in retail expansion, distribution, product innovation, and consumer awareness.
Premium‑water brands are gaining traction in mainstream retail, and operators should watch how Chlorophyll Water’s latest moves could reshape shelf strategy.
Chlorophyll Water has secured a Golden Ticket placement with Walmart, positioning the brand on more than 500 U.S. shelves by May 2026. The company also highlighted its Clean Label Project certification—a distinction that only about 6 % of bottled‑water brands hold—and announced an upcoming aluminum‑can format.
In 2025, functional water sales rose 22 %, outpacing the overall beverage growth rate of 3.4 % (Grand View Research). Walmart’s Golden Ticket program accepted fewer than 0.5 % of the roughly 12,000 applicants in 2026, underscoring the competitive nature of this channel.
The aluminum‑can launch will place Chlorophyll Water ahead of the current 2 % share of U.S. bottled‑water volume sold in that format (IBISWorld). Meanwhile, premium brands occupy about 18 % of bottled‑water units on Walmart’s shelf in Q1 2026, with private labels dominating the remainder (Circana).
The rollout is staged—five stores are slated for entry in 2026 before a broader expansion. On‑premise venues that already carry Chlorophyll Water at Whole Foods and Walmart may consider adding it to draft lineups, leveraging its clean‑label appeal and functional positioning.
For distributors and retailers, the key takeaway is that a strong clean‑label proposition combined with a selective retail partnership can accelerate mainstream penetration—even for niche functional beverages.
Original Press Release
Blue Scorpion Investments backs the fast-rising brand as it scales the category it helped create
NEW YORK, NY - Chlorophyll Water, the brand helping pioneer the chlorophyll movement and the first bottled water in America to pass Clean Label Project Certification, today announced its first institutional investment, led by Blue Scorpion Investments.
Since launching in 2020, Chlorophyll Water has achieved what few emerging beverage brands do: helping create a new category while building its business with a disciplined, capital-efficient approach and maintaining profitability from day one. What began in yoga studios and later expanded through nationwide placement with Alo Yoga has evolved into a high-growth, multi-channel brand with a loyal and rapidly expanding consumer base.
Today, Chlorophyll Water is carried by leading retailers across the United States, including Erewhon, Whole Foods Market (Northeast), Wegmans, Pavilions, Meijer, GIANT, Mother’s Market, Earth Fare, and Bristol Farms. The brand has emerged as one of the most talked-about brands in functional hydration, fueled by growing consumer demand for Clean Label Project certified, better-for-you beverages.
The investment marks a significant milestone for the company and will support Chlorophyll Water’s next phase of growth across national retail expansion, distribution, product innovation, and consumer awareness.
Blue Scorpion Investments, a U.S.-based venture capital firm known for identifying and scaling culturally relevant consumer brands, joins as lead investor. The firm brings experience backing standout consumer companies including Eight Sleep, Van Leeuwen, Matchaful, and Thursday Boots, adding strategic perspective and brand-building expertise as Chlorophyll Water enters its next stage of expansion.
Most recently, Chlorophyll Water received Walmart’s coveted “Golden Ticket,” selected from more than 12,000 applicant brands, and is set to launch in 500 Walmart stores in May 2026. The brand is also expanding its retail footprint this quarter with upcoming launches at Harris Teeter, Nugget Market, Winn-Dixie, and additional retailers nationwide, while continuing to grow online through new platform partnerships.
“We built Chlorophyll Water with a long-term mindset from day one,” said Matt Levine, Founder of Chlorophyll Water. “We stayed disciplined, truly believed in the benefits of chlorophyll, and built the brand organically with real momentum. Bringing on Blue Scorpion as our first institutional investor is an exciting moment for the brand and a strong validation of what we’ve built.”
“Chlorophyll Water is a rare brand in today’s beverage landscape,” said Jamison Ernest, Partner at Blue Scorpion. “It didn’t just enter a category - it helped create one. The team has built authentic demand, strong momentum, and cultural relevance in a way that is incredibly difficult to replicate. We believe Chlorophyll Water is well positioned for continued growth, and we’re proud to support Matt and the team in this next chapter.”
Chlorophyll Water has helped define the chlorophyll category with a product made from ultra-purified water, chlorophyll sourced from alfalfa, and plant-based vitamins A, B12, C, and D. The brand has also distinguished itself through its commitment to transparency and sustainability, including Clean Label Project Certification, plastic neutral through rePurpose Global, bottles made from 100% recycled plastic, and aluminum cans launching this year.
The company continues to see strong velocity across channels, from hotels such as Equinox Hotels and W Hotels to grab-and-go destinations including Pura Vida Miami, E+ROSE, 3Natives, Parakeet Cafe, and Pure Green, supported by high repeat purchase rates, growing retail demand, and increasing consumer awareness around chlorophyll and clean-label hydration.
Further validating this momentum, Chlorophyll Water was recently named “2026 Top Trending Brand of the Year” by Spate Market Research, an AI-powered retail/trend forecasting platform, and was also recognized as an “Emerging Brand of the Year” finalist by the California Grocers Association.
In addition, Chlorophyll Water was ranked #9 out of 90,000 brands in RangeMe’s “Top 50 Food & Beverage Brands,” a powerful indicator of retailer demand. The ranking reflects the brands generating the highest engagement from buyers actively searching for emerging products and the next breakout items headed to shelves.
With Blue Scorpion’s investment and experience supporting disruptive consumer brands, Chlorophyll Water is well positioned to expand its national footprint and further strengthen its leadership within the functional hydration category.
Reitler Kailas & Rosenblatt LLP represented Blue Scorpion in the transaction, and Foster Garvey PC represented Chlorophyll Water.
Source: BevNET