Date: May 2026 · Prepared by: John Jusko, BevWire Founder · Subject: U.S. and global wine market data for 2025–2026
1. Executive Summary
U.S. wine volume is still falling, but the market is no longer in free fall on price. Inventory has normalized, discounting has eased, and growth is concentrated in a few formats—not across the whole category.
| Indicator | Figure |
|---|---|
| U.S. wine market volume | 366 million cases |
| March 2026 sales change | −1.8% volume, −1.9% value |
| U.S. inventory (months on hand) | 18 (21.7 in 2023) |
| March 2026 price mix | −0.1% |
| Domestic still-wine share | 56% (64% in 2018) |
| Global production 2025 (mid-range) | 232 million hectolitres |
| Domestic sparkling growth | +33% |
| U.S. DtC shipment volume | −15% |
| Canned wine market (2026E, global) | US$794.5 million |
| EU wine surcharge (Section 122) | 15% (10% baseline elsewhere) |
Direction in three lines: Case volume is down slightly year over year; dollars are tracking volume more than premium price tiers. Global harvests recovered modestly in 2025 but remain below the five-year average, which limits oversupply risk. Sparkling, cans, boxes, non-alcoholic wine, and wine RTDs are taking occasions from traditional 750 ml still bottles—especially in the under-$25 band where import surcharges compound through the three-tier system.
For the full breakdown—U.S. inventory and import share, OIV production tables, UK mast-year data, format benchmarks, beverage-alcohol context, tariff pass-through, channel metrics, climate risk, role-specific guidance, and a master metrics appendix—request the PDF below.
Full report and data tables — free by email.
Adds you to the BevWire newsletter. Unsubscribe anytime.