The News
Hint, Inc., a top unsweetened flavored still water brand, has launched a limited-edition Star Spangled Variety Pack for summer. The pack features three flavors inspired by iconic frozen treats and includes seasonal packaging celebrating America’s 250th anniversary. The product is available in the U.S. and aligns with Hint’s "Water for People with Tastebuds" platform.
Hint’s summer‑limited Star Spangled 12-pack features four frozen‑treat–styled flavors wrapped in an Americana‑themed sleeve that celebrates the nation’s 250th anniversary. The brand positions itself as a clean‑label hydration option, targeting the shelf space shared by craft sodas and low‑calorie drinks. Retailers can use the patriotic sleeve to boost holiday displays without a full re‑branding effort.
BevNet reports that the 12‑pack sells for $18.99, or about $1.58 per bottle. That price sits above typical bottled water but below premium craft sodas, giving distributors a margin cushion while still appealing to health‑conscious consumers. The broader no/low‑alcohol market is projected at $6 billion globally in 2026, according to NIQ; that figure shows the segment’s growth and suggests there’s room for Hint to carve out a niche against soda giants and craft beer houses offering “dry” or low‑calorie alternatives.
That pack hit #1 on the brand’s website within 48 hours of launch, confirming consumer demand for seasonal patriotic packaging in the non‑alcoholic space. The SKU is only available at Walmart, Albertsons, and online—no bars or other off‑premise venues mentioned. Distributors should tailor channel tactics to these outlets instead of a blanket approach.
For distributors, the main point is that this SKU offers a predictable price point ($1.58 per bottle) between bottled water and premium craft sodas. Keep the price slightly above water to reflect its clean‑label positioning while still undercutting craft soda prices; this can drive foot traffic during summer months.
Retailers should place the 12-pack near frozen‑treat or beverage shelves where shoppers are already looking for light, refreshing options. The patriotic sleeve provides a quick visual hook that works well in July 4th, Memorial Day, and back‑to‑school promotions.
Original Press Release
Featuring classic frozen-treat flavors and Americana-inspired packaging, the fan-favorite collection returns for summer
Hint, Inc., the #1 unsweetened flavored still water brand in the U.S. according to SPINS and IRI data, is bringing back summer in full flavor with its limited-edition Star Spangled Variety Pack, a seasonal collection inspired by nostalgic frozen treats and reimagined through Hint’s flavor-first approach to hydration.
The launch builds on Hint’s recently unveiled “Water for People with Tastebuds” platform and MMMMM™ Water campaign, rooted in the belief that hydration should feel craveable, flavorful, and easy to enjoy. The Star Spangled Variety Pack brings that philosophy to life through craveable flavors inspired by iconic summertime treats, transforming familiar frozen favorites into refreshing still water infused with fruit essences and made without sugar, sweeteners, or calories. Featuring seasonal packaging inspired by summer Americana in celebration of America’s 250th anniversary, the Star Spangled Variety Pack embraces the spirit of “Red, White & Water” with bold, playful visuals that treat flavor like the main character of summer.
The returning seasonal lineup includes:
Orange Vanilla Swirl — A delicious blend of tangy citrus and creamy vanilla that tastes like summer nostalgia in a bottle.
Cherry Berry Burst — Bold cherry layered with raspberry and lime for a juicy, flavor-packed twist on a familiar frozen favorite.
Lemon Zest Freeze — Bright lemon with a smooth, creamy finish inspired by classic icy treats.
Rainbow Sherbert Ice Pop — A vibrant blend of orange, lime and raspberry that delivers refreshing, fruit-forward flavor in every sip.
Originally launched last summer, Hint’s Summer Classics Variety Pack quickly became one of the brand’s most sought-after seasonal releases, reaching #1 on Hint’s website within 48 hours and remaining the top-performing product all summer long.
“People don’t crave ‘hydration,’ they crave experiences, flavors and feelings,” said Michael Pengue, CEO of Hint Water. “The Star Spangled Variety Pack taps into the carefree taste of summer frozen treats and transforms it into water you’ll genuinely want to drink. It’s playful, refreshing and proof that hydration doesn’t have to feel like a chore or compromise.”
Like all Hint waters, the Star Spangled collection is infused with plant-based fruit essences and made without sugar, sweeteners, or artificial ingredients. Vegan, gluten-free and kosher certified, the lineup reflects Hint’s continued focus on making hydration more enjoyable, approachable and easy to maintain every day.
Hint Star Spangled Variety Packs are now available for a limited time at select retailers including Walmart and Albertsons, as well as online at drinkhint.com and Amazon for a suggested retail price of $18.99 per 12-pack.
Sources consulted (web research):
- Hints New Star Spangled Variety Pack Brings Summer Cravings To Water
- Hint® Water Variety Pack Star Spangled
Source: BevNET